10/05/2023
It’s Breast Cancer Awareness Month aka Pinktober, a month that challenges the breast cancer community. Inspired by ’s enlightening content last year, I made a decision not to blindly support, but to be an informed consumer. I looked up Susan G. Komen’s 2022 Financial Statements (readily available on their website), which revealed less than 16% of their spend went to cancer research. Shockingly, a mere 0.03% and 0.02% of their 2021 spend went to health screening and treatment services, respectively.
But let’s talk . Defined by , a pinkwasher is a company or organization that claims to care about breast cancer by promoting a pink ribbon product, but at the same time produced, manufacture and/or sells products containing chemicals that are linked to the disease. As October unfolds, I urge you to . Demand transparency, research products, and prioritize companies that don’t just capitalize on the pink wave.
When checking this year’s Pink Ribbon products, don’t be fooled by toxic ingredients. Did you know environmental and lifestyle factors cause 90-95% of breast cancer cases? Let’s pivot October to Breast Cancer Prevention Month.
If you’re a breast cancer survivor finding October challenging, your feelings are valid. This month, many survivors have shared their varied emotions about the ubiquitous pink. For those looking to proactively reduce breast cancer risk, consider focusing on nutrition and lifestyle changes that empower daily life as well as your breast health.
If you want to genuinely impact breast cancer patients in your life, listen more and talk less. As you listen you’ll find they need practical help. Directly hand them cash. Help them with groceries, bills, and the daily essentials. For many, treatment costs are financially devastating. Choose to make a tangible difference.
As we stand firm against pinkwashing, remember: breast cancer isn’t a marketing gimmick. Let’s be conscious and informed. If this resonates, drop a ❤️ below.