Buzz Bomb

Buzz Bomb 🩷 Fast-onset sublingual caffeine.
💛 50mg. No crash. No jitters.
🧡 Sugar-free. Always.
💜 Pocket-sized clean energy.

04/23/2026

We love first reactions 👀

Better caffeine. Better experience. Find what works for your training⚡️
04/22/2026

Better caffeine. Better experience.

Find what works for your training⚡️

04/20/2026

Letty from and has her first Buzz Bomb✨

We loved diving into her background and mission, and sharing the science behind Buzz Bomb ⚡️

When passion meets purpose, things just click. Looking forward to what we build together!

04/20/2026

Words of inspiration from the amazing ✨🗣️

04/20/2026

Ashley Paulson just ran 100 miles on the NordicTrack Ultra 1 at the Boston Marathon Expo. Guinness World Record.

04/20/2026

Something unusual is unfolding right now on the floor of the Boston Marathon Expo, where the noise of packet pickup and pre-race nerves has been matched by something far more extreme. Ultramarathoner Ashley Paulson has stepped onto a treadmill at the iFIT booth and begun a 100-mile effort, chasing the world record for the fastest female time in a controlled, indoor setting that somehow makes the challenge feel even more relentless.

Paulson isn’t coming in cold. Just weeks ago, she set the 100-mile road world record in 12:19:34, a performance that reset expectations for what’s possible over the distance. Now, she’s targeting the treadmill mark of 14:15:08, a very different kind of test where there’s no variation in terrain, no external distractions, and no real escape from the grind. It’s a mental battle as much as a physical one, played out step by step in front of a live audience.

What makes this attempt stand out is the setting itself. Instead of remote trails or quiet roads, it’s happening in the middle of one of running’s busiest weekends, with spectators able to drop in, watch a few miles, and then return later to see the effort still unfolding. It’s endurance sport stripped down to its core, repetitive, unforgiving, and strangely compelling, as Paulson tries to turn hours of motion into something record-breaking.

04/19/2026

WHAT A DAY✨

Watching make history will never get ok.

Yesterday, the Expo, Ashley Paulson set a new world record for fastest 100 miles on a treadmill (woman) with a time of 12:47:05. Shattering the previous WR of 14:15:08 💥

And she made it look easy. Always posing for a picture of talking with her fans.

Thank you for letting us join this amazing event. We had so much fun with you guys!

Thank you to everyone who came out and cheered on Ashley with us. Bring your pink wig next time 😉

And THANK YOU Ashley for being such a bright light, an inspiration, and a reminder of what’s possible when passion meets grit.

We’re so proud to be part of your journey ⚡

See what the Buzz is about; grab some Buzz Bomb all race weekend at 50% off with the code BOSTON.

Tangy, tart, tasty 🍑🥭⚡ 50 mg caffeine sticks⚡ Pocket-sized convenience⚡ Fast-absorbing caffeineQuick, easy energy built ...
04/16/2026

Tangy, tart, tasty 🍑🥭

⚡ 50 mg caffeine sticks
⚡ Pocket-sized convenience
⚡ Fast-absorbing caffeine

Quick, easy energy built for busy lives.

04/14/2026

Pocket-Sized Energy for Your Workout Routine ⚡

04/13/2026

Basketball mom life = early mornings, long days, and Buzz Bomb in my bag at all times 🏀⚡️

04/08/2026

Big goals need simple energy ⚡ Follow Ashley’s journey to her next world record attempt.

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