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Monday 9am - 3pm Wednesday 9am - 4pm Friday 9am - 3pm Saturday 9am - 3pm Sunday 9am - 3pm

Pacific Coast Trading Co., 2542 US 101, Ilwaco, WA (2026)

12/24/2025

Holiday traditions often feel bigger in memory than they do in the moment. Most of what we later call tradition didn’t announce itself as such at the time. A favorite meal prepared the same way each year, cookies baked in the same order, ornaments unwrapped from their boxes and hung while reminiscing, a house that smelled like butter, spice, & pine.

It isn’t scale or spectacle, but attention and repetition that make these kind of things special. It’s the meaning & enthusiasm we pour into them without realizing we’re even doing it. Over time, these small, repeated acts begin to hold weight, because they bring joy to remember and excitement to recreate.

For me, one of those memories is making halupki with my grandmother around the holidays. Hours spent in the kitchen, cabbage leaves softening, rice and meat mixed by hand, familiar steps repeated.

Halupki is a traditional dish found across many Slavic cultures, especially in winter and holiday gatherings. It’s made from simple, nourishing ingredients meant to feed many people and hold well through cold days. The process is slow and communal by nature, requiring time, hands, and shared effort, which is part of why it became woven into family gatherings. It’s food shaped by place, season, and necessity, and like many traditional dishes, it carries memory. 🫶🏼✨️

Anyone have any traditional holiday favorites?

12/21/2025

Sagittarius season tends to stretch things outward. It brings a sense of seeking coherence. Wanting to understand how the pieces fit together after a period of deeper internal change. There’s often more mental range during this phase, more willingness to entertain possibility, philosophy, and broader perspectives without needing them to settle. As Capricorn season arrives, the energy shifts. The movement comes back down into the tangible. What was considered, questioned, or envisioned now meets the reality of form. This is where the abstract starts asking for translation. Insight alone doesn’t carry much weight here unless it’s willing to be applied.

Capricorn works with time differently. It’s concerned with endurance rather than momentum. With choosing a direction that can be walked repeatedly, not just imagined. Progress here isn’t fast or flashy, it’s cumulative. Built through attention, repetition, and a willingness to engage with limits. Even within the land growth has receded. The emphasis turns toward conservation, structure, and stability. Energy gathers closer to the ground now & there’s a sense of coming back from the overlook and beginning the work of navigating terrain. In the body, this shift can feel like a settling. Mental stimulation gives way to physical awareness. Capacity becomes clearer & the nervous system often responds better to predictability now. Warmth, regular meals, steady routines, and supportive herbs tend to be more effective than anything stimulating or expansive.

Sagittarius opens the field and Capricorn asks what you’re prepared to commit to within it. This is the part of the cycle where values are tested by follow-through. Where ideas are shaped by daily contact with reality. Where integrity is formed through consistency. If you’re noticing this change in your own system, the shop is stocked with what supports this phase of the year. Grounding teas, mushrooms for resilience and long-term energy, nervous system and sleep support. There are also handmade goods meant to bring intention and warmth into the home as winter settles in. You’re always welcome to stop in, wander for a bit, and gather what’s useful. 🐐✨️

Open Friday through Monday, 9am to 3pm
2542 US HWY 101, just outside Seaview, next to Buoy 10 Espresso.

12/21/2025

Tonight's the night before the Solstice. The longest night of the year. Within the turning of the wheel this moment corresponds to a suspended state. Not quite rest or renewal and not yet emergence. The point where descent has completed and nothing new has begun to rise. Many seasonal frameworks describe this as an eternal void. Not emptiness as loss, but emptiness as function. A phase where form dissolves and nothing takes its place yet. No forward pull or orientation & no pressure to make sense of things. Before growth returns, there's always a moment before interpretation is clear. This part of the cycle isn’t designed for resolution.

The night before the Solstice holds this position in the year. A brief interval where the great cycle is neither descending nor ascending. Nothing is being built & nothing needs to be decided. The Solstice will mark the shift in direction. Emergence will begins slowly after that. But tonight belongs to the suspended space before form returns. The force that makes reassembly possible by clearing the field first.

🖤✨️🫶🏼

12/20/2025

There was a time when tradition did more than mark dates on a calendar. It held the fabric of society together. Shared celebrations carried agreed-upon values. People gathered to reaffirm what mattered. Things like provision, reciprocity, belonging were at the heart. Meaning moved through meals, rituals, stories, and the act of showing up for one another. Over time, many of those celebrations were absorbed into consumer culture. It’s easy to point at capitalism, the economy, or whatever system feels most responsible in the moment. But systems themselves are neutral. They amplify whatever consciousness moves through them. Commerce doesn’t decide meaning. People do. Participation still requires intention, attention, and belief.

What feels different now is not just financial pressure or exhaustion, though both are real. It’s that the shared agreement around why we gather has fractured. Some people remember a time when holidays felt full of connection and continuity. They hold those memories closely and feel the grief of watching traditions dissolve without a place for them to land. Others are simply stretched thin financially, energetically, and emotionally. The pace and expectation of the season feels unsustainable, and opting out becomes an act of self-preservation. Both realities exist at the same time. They aren’t in conflict. They’re reflections of a deeper cultural shift in how we relate to celebration, obligation, and care.

There was a time when families traveled long distances to be together. When gifting wasn’t about volume or display, but about provision and thoughtfulness. A way of saying, I know you. I considered you. I wanted you to be supported through the season ahead. That impulse hasn’t disappeared. It’s just searching for new forms. We still have the capacity to carry meaning, even inside modern structures. To choose how we participate. To hold intention in our exchanges. To let gatherings, gifts, or even small acts of presence be carriers of care rather than pressure.

The season is changing. The old forms are shifting. But the underlying human need for connection, recognition, and shared meaning hasn’t gone anywhere. It’s still here, waiting to be met with attention rather than avoidance, and with choice rather than obligation.

Whether for last-minute shopping, gathering your own supplies,or simply wanting to be in a space that still values presence and care, the shop is open today.

We’re here from 9am to 3pm at 2542 US HWY 101, just outside Seaview, next to Buoy 10 Espresso. You’re welcome to browse, ask questions, or just be in the space for a moment.

12/19/2025

Some makers work with plants as a practice rather than a formula. The work from , created by Erica Brown, comes from that place. Each product reflects an understanding that skin has its own intelligence and that healing often begins by removing what interferes rather than adding more. Erica’s path into plant medicine was shaped by lived experience. Years of sensitive skin and eczema led through prescription after prescription, each offering only temporary relief. It wasn’t until she turned toward herbs, Chinese medicine, and a different way of listening to the body that things began to shift. SOL Therapeutic grew out of that turning point.

The formulations are simple and deliberate. Organic botanicals where possible. Pure essential oils. No synthetic ingredients, preservatives, perfumes, or fillers. Nothing ornamental. Nothing that doesn’t belong on the skin. The result is products that feel clean because they are clean. These make thoughtful gifts for anyone who values everyday care done well. Especially for people with sensitive skin, or those who appreciate preparations made slowly, with attention and restraint. Available in the shop. Open Friday through Monday, 9am-3pm!

12/19/2025

In Tolkien’s world, the Elves understood light as memory held in form. Starlight carried what had been witnessed. What had endured and what had been loved long enough to remain intact. When the Elves gathered for the Feast of Starlight, they were celebrating what persists through darkness. Light, to them, was something tended and preserved. Passed forward as a continuity that held the memory of earlier ages inside it.

There’s something instructive about that this time of year. As the days are short now and the world dims, we’re reminded that light doesn’t disappear. It concentrates and gathers into smaller, more meaningful places. Into shared meals, chosen gifts and familiar rituals. Into moments that carry more weight because they’re held deliberately.

The Elves knew that light survives by being remembered. By being placed where it can be reflected back and forth. They knew that there was a kind of light that doesn’t compete with darkness. It coexists with it, carrying the story forward until the season turns again.

12/18/2025

There’s a particular pleasure in choosing gifts for the people we care about. Finding something that surprises in the right way. Something a person wouldn’t buy for themselves, but that somehow fits them exactly. Long before gifting became about volume or display, it was a way of paying attention. Noticing what someone needs, what they enjoy, what would support them through the colder months ahead.

That instinct still shows up now. Especially this week before Christmas. There’s a particular joy in discovering something that feels aligned with the soul of the person you’re buying for. Something thoughtful, useful, or beautiful in a way that feels personal.

We’ll be open tomorrow for anyone in that part of the season. The shop is stocked with seasonal items and thoughtfully made goods chosen for their ability to be used, enjoyed, and returned to through winter. If you’re still choosing for those you care about, you’re welcome to stop in.

Open Friday-Monday 9am-3pm next to Buoy 10 Espresso on 101 & thr alt road, just outside of Seaview.

12/17/2025

Long before money took its current forms, value moved through communities as attention, trust, and shared agreement. What mattered was what people chose to support, protect, and sustain as the year narrowed.

Even now, currency flows where attention is placed. We charge representations of value with belief, and those representations carry energy because we agree that they do. Money is simply one way that agreement becomes tangible. It’s not the source of power but it is a conduit. This is true whether we’re talking about commerce, culture, or influence. What we attend to grows. What we consistently invest in takes shape. Over time, attention becomes momentum, and momentum becomes structure. In that way, currency behaves much like electricity. Directed intentionally, it builds systems that support life. Left unconscious, it simply follows the strongest pull.

The darker part of the year has always been a time to consider where our energy is going. What we are feeding. What we are keeping alive through repeated focus and participation. These questions mattered to our ancestors because survival depended on them. They still matter now, even if the stakes look different on the surface. Winter invites discernment. Not urgency, but awareness. A chance to notice what we are empowering through our attention, our time, and our choices, and whether those currents are aligned with the world we’re trying to live inside. ✨️🫶🏼

12/16/2025

There was a time when health and wellness were mostly foreign concepts to me. I assumed other people were responsible for those parts of life. Doctors, labels, & systems that had been approved by professionals knew best. If something was off, there was an authority figure who had the answers. Fortified cereal meant nutrients were handled. Medicine did a thing and I didn’t really question causation or patterns. I hadn’t learned how to reason about my own body or habits.

The first time I walked into a small health food shop, I remember feeling genuinely overwhelmed. Supplements for things I’d never heard discussed openly. Organic eggs, which I remember looking at and wondering what that meant. Rows of essential oils that seemed important, though I had no idea why.

I asked the shopkeeper how the oils worked. How they fixed things. She laughed and said they weren’t meant to fix anything. They were just tools. Ways of helping life come back into alignment so that we can fix ourselves. I didn’t understand what she meant at the time. & what really stayed with me wasn’t the explanation anyway. It was her presence. She felt grounded in a way I didn’t yet have language for, but i knew I wanted to feel that.

I came back a lot. Asking more questions. Reading what she suggested. Making small changes. Developing new habits and connecting with differnt types of healers. I had to sit with a lot of concepts I’d previously dismissed. I had to face how much responsibility I’d handed away without realizing it.

That shop ended up being a threshold for me. I didn't offer any answers, but it was the beginning of agency. Of learning to participate instead of outsource and the beginning of understanding that the body isn’t a problem to solve, but a system that’s been responding to life all along.

Now, working in my own shop, I recognize that same moment in others. People come in for sleep, burnout, pain, support. But underneath that is often the same curiosity. The sense that there’s more going on than they’ve been taught to notice.

I’m grateful for that first doorway. It didn’t give me certainty but it did teach me how to start paying attention. It's something special to offer this to others now, and I'm grateful every single day for it. Truly a wish fulfilled. ✨️

12/15/2025

Long before giving was ceremonial or symbolic, it was practical. Winter required preparation, and people responded by sharing what would help one another endure it. Food, warmth, medicine, tools. Giving was how communities stabilized themselves as the light diminished.

Gifts weren’t chosen for novelty like today. They were chosen for usefulness and care. Something that would nourish the body or protect the home. Something that acknowledged the reality of the season and offered support through it.

That instinct hasn’t disappeared. Even now, when the days narrow and the year turns inward, people feel the pull to offer something tangible. To set aside an object, a remedy, or a comfort as a way of participating in the passage together. It’s an acknowledgement that winter is not meant to be walked alone.

Giving at this time of year is part of an old tradition. A way of meeting the descent with attention and care. Our shop is filled with handmade items shaped with that same understanding. Remedies, tools, and objects made to support this season. If you feel inclined, you’re welcome to stop in and gather a few things for the people you love.

12/15/2025

Winter storms on the coast are intense. Pressure builds, wind shifts, system destabilizes and you can feel it coming long before it arrives. There’s a similar pattern that shows up when we’re breaking old cycles in our own lives. When something deeper is asking us to change, the familiar self doesn't let go easily. The part of us shaped by habit, fear, conditioning, and past experience wants to respond the way it always has. It tightens, reacts, and looks for control. The inner weather turns rough. It’s a turbulence of causation being interrupted.

When an old pattern is no longer allowed to complete its usual loop, the system has to reorganize. Thoughts surge & emotions rise. The body reacts as if something is wrong, even when the deeper self knows a correction is underway. This is the storm phase of change.

There is a deeper orientation available here. A part of us that can observe the surge without becoming it. It doesn’t argue with the storm or try to suppress it. It understands that intensity often precedes clarity. And that disruption is sometimes the only way a new pattern can take hold. Living through this season teaches that directly. You don’t stop the storm. You secure what matters. You stay present and you let it move through.

Breaking cycles works the same way. When we stop identifying with the reactive impulse and instead hold awareness, the old pattern loses its authority. Over time, the body learns a different response and the mind follows. What once felt overwhelming becomes informative.

This is how lasting change happens, through staying conscious while the system resets. The season clearly supports this work. The land is doing it openly right now. So are many of us, whether we named it that way or not. If you feel that inner weather shifting and want support that steadies rather than suppresses, the shop will be open.

Friday through Monday, 9am to 3pm
2542 US HWY 101, just outside Seaview, next to Buoy 10 Espresso

12/14/2025

Since opening the shop, I’ve gotten to know a lot of interesting people. Most come in looking for something practical. Sleep or burnout support, often pain relief. Sometimes it’s curiosity about herbs or the nervous system, or a sense that they don’t feel quite like themselves anymore.

What I’ve noticed is that people often arrive trying to solve problems they don’t fully understand yet & the body rarely asks for just one thing. It’s holding a lifetime of experience. Stress, adaptation, effort, loss, endurance. Beginning to listen is often the first step into deeper work, even if that isn’t the intention at the start.

When people feel safe enough to talk, a lot comes forward. Language begins forming around sensations they’ve never named before. Stories surface that give context to symptoms. Not just what hurts, but what life’s been like. What they’ve carried. What had to be handled in the moment and set aside in order to keep going.

Something I hear again and again is how much time has been spent bracing for what’s coming next or recovering from what’s already happened. Living in anticipation of relief. Waiting for things to settle. Oriented away from the present moment.

From what I can tell, story is often where integration begins. When we name what we're experiencing sensation, emotion, and memory come back into relationship with each other, at a pace the body can tolerate. With enough intention, what’s been held can begin to move. Patterns soften & energy starts circulating again because it was finally felt and allowed to settle.

The tools in the shop exist because of my own journey through this process. I’ve gathered what helped me learn how to stay present, grounded, and regulated while doing deeper work.

Herbs, formulas, and practices that support the nervous system rather than overstimulate it. I’m grateful to be part of creating a space that can serve as a companion along the way. A place to slow down, listen, and begin relating to experience differently. Sometimes that’s all it takes for something important to shift. 🫶🏼✨️

Pacific Coast Trading Co.

12/24/2025

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12/14/2025

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Monday	9am - 3pm
Wednesday	9am - 4pm
Friday	9am - 3pm
Saturday	9am - 3pm
Sunday	9am - 3pm