What are the opening hours?

Tuesday 10am - 6pm Wednesday 10am - 6pm Thursday 10am - 7pm Friday 10am - 6pm Saturday 10am - 4pm

Discerning Eye Optical

Home
United States
Iowa City, IA
Discerning Eye Optical

A family-owned business specializing in high quality eyewear for men & women.

01/20/2026

Cozy Clearance is almost here! Shop 40-60% off some realllllllllly cool frames here at Discerning Eye 😎

-January 22-24 (closed sunday)-

01/17/2026

Black to green is our new favorite color 🤩 This Res/Rei is so striking on Jessica!

12/27/2025

Jodi gets a Theo frame! Maeve gets a Theo frame! Everyone check under your seats for a Theo frame!

12/23/2025

And just like that... our 20th anniversary trunk show season has come to a close!🥂

Thank you all-- you showed up and showed support this year. We are beyond grateful to have been framing your fabulous faces for 20 years. We can't wait to see what next year brings!💫👓️

Happy Holidays everyone ❄️

12/21/2025

Happy Holidays!

**edited - closing @ 3pm on New Year’s Eve**

12/20/2025

Need an eye exam before the end of the year? Dr. Wolfe has appointments!

seewelllookgreat.com
(319)338-6800
hello@discerningeyeoptical.com

12/19/2025

The final Trunk Show for 2025 is here! 🥂🕶️🪩
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Trunk shows are open house style; no appointment necessary. A portion of December proceeds will be donated to Shelter House!

12/18/2025

The final show... we're going out with a bang!⁠
Browse the collection Tomorrow & Saturday 🥂🤩🗼
-⁠
Trunk shows are open house style; no appointment necessary. Click the link in our bio to add the show to your calendar! A portion of December proceeds will be donated to Shelter House.

12/15/2025

We just can't stay away 📆⁠
⁠
Whether you are holiday shopping, using your health/flex spending, or booking an exam with Dr. Wolfe... We'll see you next Monday!

12/14/2025

We're already dreaming about the new Face a Face frames 💭👓️✨️
View the entire collection this Friday and Saturday!
-
Trunk shows are open house style; no appointment necessary. Click the link in our bio to add the show to your calendar! A portion of December proceeds will be donated to Shelter House.

12/12/2025

The Dita show is here🥂🕶️🪩 Join us today & tomorrow for Frames, Bites & Bubbly!
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Trunk shows are open house style; no appointment necessary. Click the link in our bio to add the shows to your calendar! A portion of December proceeds will be donated to Shelter House.

12/11/2025

"Perfecting the Art of Eyewear"
Explore new releases and cult classics at the Dita Trunk Show! 🥂
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Trunk shows are open house style; no appointment necessary. Click the link in our bio to add the shows to your calendar! A portion of December proceeds will be donated to Shelter House.

Address

218 E Washington Street
Iowa City, IA
52240

Opening Hours

Tuesday	10am - 6pm
Wednesday	10am - 6pm
Thursday	10am - 7pm
Friday	10am - 6pm
Saturday	10am - 4pm

Telephone

+13193386800

Website

http://discerningeyeoptical.com/, https://calendarlink.com/event/collection/9e9dbfb0-e10e-4388-9661-329aa89ebda4

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