02/17/2026
As a small messaging studio, we’re always looking for simple ways to explain what we do.
This analogy seems to land every time.
Your messaging is a lot like your health.
Natural light.
Whole foods.
Movement.
Sleep.
These are the essentials.
Red light devices.
Cold plunges.
Supplements.
These can help, but they work best when the essentials are already in place.
Marketing is no different.
Funnels and campaigns can amplify growth,
but only when a strong messaging foundation comes first.
A good test.👇🏼
Can you describe what you do in under a minute without over-explaining?
