Jennifer Rothrock IBCLC

03/26/2026

New baby? Take a look at these tips from The Jacksonville Baby Company

Thoughtful newborn etiquette isn’t about rules for the sake of rules; it’s more about protecting newborn health, supporting healing parents, and preserving peace during one of the most intense and impactful seasons of life.

03/26/2026

Did you do something wrong? 👇

Probably not! Babies get increasingly fussy and unsettled between 2 weeks and 6 weeks old.

For many parents it feels like you did something and “broke” your baby- so you scramble to try to fix it. Is it reflux, dairy intolerance? Something you ate? Something you DIDN’T eat?

The truth is MOST babies hit their peak fussiness/crying level at 6 weeks. It ramps up until then, and once you’re over the hump and they are smiling at you they start to chill out. A bit.

🥰 Rest assured! this too, shall pass - in a month or two! 🫶

Share this with a parent that needs to hear this! 💞

03/18/2026

BIG NEWS: Spill the Milk / Jennifer Rothrock IBCLC is moving! 🚚💨

Some of you may already know, we're a military family. And as a military family, "home" is where the Navy sends us, and this time, it’s taking us to Hawaii! 🌴 🌺 🌊

We are excited for this new adventure and about bringing lactation support to a new community. While we are sad to leave our amazing clients in the Jacksonville, FL area, we are thrilled to start this next chapter.

What does this mean for you?
✨ We are still booking clients! 🤱
✨ Last date for new clients: April 3rd 🤰
✨ Official last day to see clients: May 13th 😭

Thank you for supporting this mil-spouse-owned business! Follow along for our journey and to see where we land. 🇺🇸❤️

03/17/2026

Story time! 📚 So, my tiny human asked me the other day, “Mom, why are your thighs so big?”

My first thought was to give her a lecture that we don’t comment on people’s bodies, but then I was like, 'Wait, kiddo, this is a moment to get real!' 😂

So, I told her: My thighs are big because they're the ultimate multi-taskers - they were there when I grew two tiny humans, carried me through marathons, and still manage to squeeze into my fave jeans (most days, let's be real 😂). They're a testament to my love for food that fuels my body and soul, and the need for being a little extra. I’ve gone back to school, changed careers, and because I am me. And honestly, what’s better than that? 💖

03/04/2026

Whoop 🙌

Tomorrow is IBCLC Day! But what exactly is an IBCLC? 💛

IBCLC stands for International Board Certified Lactation Consultant. These professionals are certified by the International Board of Lactation Consultant Examiners (IBLCE) and hold the only internationally recognized clinical credential in lactation care.

Many caring professionals support families with lactation, including CLCs, CLEs, and peer counselors. IBCLCs, however, have special training to handle clinical cases, such as helping premature babies, addressing low milk supply, and managing medical conditions that affect breastfeeding.

IBCLCs work in hospitals, private practices, birth centers, WIC programs, and online, so they can support families wherever they are.

Tomorrow, we honor the expertise, dedication, and compassion that IBCLCs bring to their work.

This year, we invite IBCLCs to share all those moments that remind you why you chose this path. Maybe it was a first latch that moved you, a family who stayed in touch, or a case that pushed you to grow as a clinician. We would love to hear from you!

On , March 4th, share your story with and tag .

We’ll feature your stories on our page, because behind every latch is a professional who brings both skill and compassion.

Plus, stay tuned! We have something special planned for you.

02/18/2026

👏 👏 👏

Your body has done something miraculous, and the rebuilding phase requires more than just "survival snacking."

Nutrient-dense fuel is essential for tissue repair, breast milk production, and stabilizing those intense postpartum hormone shifts. We often see the "3 PM crash" as a result of skipped meals, which only adds to exhaustion. True self-care starts with intentional nourishment.

What is one small, nourishing thing you can do for your body in the next hour? A glass of water? A real meal? Tell us below.

02/14/2026

Happy Valentine’s Day from my silly family to you!