03/27/2026
This is one of the most honest conversations we’ve had on the Genesis Podcast.
When David Birchfield was diagnosed with prostate cancer, the expectation was clear: act fast, follow the standard path, and trust the system. But with a family history that told a different story—and a deep commitment to understanding his own health—he chose a different route.
In this episode, David and Joseph K. Reid, II, PA-C walk through a 17+ year patient-provider relationship that led to one critical mindset shift: you have to take ownership of your health.
From watching his father battle aggressive prostate cancer… to tracking his own PSA for over a decade… to ultimately choosing a less conventional treatment path, this is a conversation about:
— What most men don’t understand about prostate cancer
— Why “standard of care” isn’t always the best care
— The role of MRIs, genomics, and active surveillance
— The real tradeoffs between treatment and quality of life
— And what it actually looks like to be in control of your own health decisions
This isn’t just about prostate cancer.
It’s about how you approach your health—before, during, and after a diagnosis.
If you’re a man (or love one), this is a conversation worth hearing.
Ready to take control of your health?
Visit https://hubs.li/Q048BMGN0 to schedule your first appointment.
