Spruce Root

Spruce Root Spruce Root provides local entrepreneurs with access to business development and financial resources Spruce Root, Inc. What We Do
Spruce Root, Inc.

Our primary goals are to:

Expand the regional economy
Foster new and sustainable businesses within rural communities


Southeast Alaska’s rural communities are suffering high unemployment rates, the loss of traditional jobs and a stagnant economy. Many residents leave their home communities in search of opportunities in urban areas. This outmigration threatens the very fiber of rural community health and well-being. brings a renewed sense of urgency and commitment to rebuilding our rural economies. seeks innovative ways to stabilize and sustain the economy of Southeast Alaska to meet the economic, social and cultural needs of our rural communities. Expanding the regional economy
We support economic development in the region by leveraging partner resources and capabilities. Our strategy is to focus on new and innovative opportunities to increase sustainability of the regional economy and remove impediments to economic growth. Sustainable local employment
Spruce Root, Inc. is connected to communities at the local level, this is essential to understanding local business needs and provide the expertise that will foster small business growth. By fostering rural entrepreneurship, we enable our communities to maintain traditional lifestyles while diminishing outmigration. Foster a collaborative effort
Our rural communities face unique challenges. We know that it takes true collaboration and partnership to overcome those challenges. collaborates at all levels—from state and federal agencies to individual community members—providing leadership, mentorship and other assistance as necessary to improve the economic, social and cultural vitality of our region.

With November being National Native American Heritage Month, we are celebrating the Indigenous voices that lead Spruce R...
11/18/2025

With November being National Native American Heritage Month, we are celebrating the Indigenous voices that lead Spruce Root’s work across Southeast Alaska.

Ashley Guthrie is from the community of Sheet’ká, Sitka and is Inupiaq (Inuit) and Aleut. She now lives in Juneau, working for in the role of Client Services Coordinator, where she provides administrative support across the Business and Client Services team. Along with this important “behind the scenes” work, Ashley also serves as the project coordinator for the Alaska Native Resilience Circles program, a year-long cohort based program to support Indigenous entrepreneurs.

Now in its second year, the Resilience Circles program embodies holistic approach to entrepreneurship, recognizing that healthy communities rely on strong local businesses, and business success is deeply connected to personal and cultural well-being. Participants engage in a series of workshops that cover a wide range of topics from a trauma-informed, culturally responsive lens.

Ashley sees her background in human services and a values-based approach to leadership as core parts of what drives her passion for building relationships and showing up for community in her role at Spruce Root.

“Spruce Root cares so much about the region… and we can tie all those things back to our Indigenous values, which is so important,” Ashley shares. “This work has taught me so much about what it means to be centered in my own values to lead with purpose, both personally and professionally.”

In addition to her work as Client Services Coordinator, Ashley enjoys traveling and spending time with her family and friends. She is also a writer and poet, with pieces published in The Yellow Medicine Review, an Indigenous journal of literature, art, and thought.

Photos by Andrés Camacho and Scott Burton

11/15/2025

Path to Prosperity is at the Nolan Center in Wrangell this weekend teaching our Business Basics workshop!

We’re spending the day with local entrepreneurs, digging into the foundations of growing a business with hands-on learning, practical tools, and real conversations about what it takes to build something strong for the long run.

If you want to learn more about our workshops and how Spruce Root supports small business owners across Southeast, check out our programs and stay connected.

Shaelene Grace Moler is from the community of Ḵéex̱’, Kake, and is Tsaagweidí, from the Yak’s Lits’eix̱i Hít. She now li...
11/14/2025

Shaelene Grace Moler is from the community of Ḵéex̱’, Kake, and is Tsaagweidí, from the Yak’s Lits’eix̱i Hít. She now lives in Sitka, working for as the Sustainable Southeast Partnership (SSP) Communications Catalyst, where she manages communications channels, the website, the newsletter, supports a intern, and edits SSP’s annual publication Woven Peoples & Place.

The Sustainable Southeast Partnership is a collective impact network uniting the diverse skills and perspectives of partner organizations and individuals to strengthen cultural, ecological, and economic prosperity across Southeast Alaska. SSP is an integral program of Spruce Root, allowing our organization to participate in deep connection and collaboration across the region.

From Shaelene’s perspective, the Indigenous values that are the foundation for the collective work of SSP are the same values that raised her.

In the Indigenous cultures of Southeast Alaska, stories hold teachings about how to live in relationship with land, water, and each other, and they carry the accumulated wisdom of thousands of years, reminding us who we are and who we are accountable to.

Shaelene asks herself not what it means to be a storyteller in this work, but a story caretaker—tending stories carefully, sharing them respectfully, and ensuring they reach the people who need and want them.

Photos by Bethany Goodrich, Shaelene Grace Moler, and Muriel Reid Ḵaa Yahaayí Shkalneegi

What does wealth mean to you? Spruce Root asks this question in our Financial Wellness workshop, and we know that in Sou...
11/12/2025

What does wealth mean to you? Spruce Root asks this question in our Financial Wellness workshop, and we know that in Southeast Alaska, wealth means much more than money in our savings accounts.

Wealth in this region can mean salmon in jars, stories, relationships, and being able to share our gifts with community.

The visitor industry is the fastest growing sector in Southeast Alaska, and we are hiring a Regenerative Tourism Catalyst to ensure that our collective understanding of wealth is central to future growth.

The Catalyst will support Alaska Native communities in achieving vibrant visitor industries while also ensuring that those industries enrich culture and help conserve homelands for future generations.

Learn more and apply at spruceroot.org/careers.

We will begin reviewing applications after November 18.

Pictured is the Jilkaat Kwaan Heritage Center in Klukwan. 📷

We’re looking for somebody to chart the course for regenerative tourism in Southeast Alaska!Home to ancient forests, thr...
11/06/2025

We’re looking for somebody to chart the course for regenerative tourism in Southeast Alaska!

Home to ancient forests, thriving salmon streams, and 32 culturally vibrant communities, Southeast Alaska is unlike anywhere else on Earth. Each year, more than two million visitors are drawn here — to its wild beauty, deep culture, and the people who call it home.

Spruce Root is seeking a Regional Catalyst for Regenerative Tourism; this position will work through to help Southeast Alaskans benefit from the visitor industry in ways that honor and sustain their communities, cultures, and ecosystems.

If you’re passionate about community-driven tourism, cultural integrity, and the balance between people and place, we’d love to hear from you.

Applications will be reviewed on a rolling basis after November 18th. Visit the Careers link in our bio learn more and apply!


Hey, Wrangell! What if your business dreams became a reality?Whether you're just starting out or ready to take your busi...
11/01/2025

Hey, Wrangell! What if your business dreams became a reality?

Whether you're just starting out or ready to take your business to the next level, Spruce Root's Business Basics Workshop will help you build confidence and clarity on your path to success.

This hands-on workshop strengthens your business foundation by exploring essential components of business ownership; including pricing, marketing, and strategy. Join us to connect with other entrepreneurs, refine your vision, grow your business with purpose

Join us at the Nolan Center on November 18, 2025, from 10 am - 5 pm.

There is a $25 registration fee, but please reach out if this is a barrier, as fee waivers are available.

To register, follow this link: https://spruceroot.formstack.com/forms/businessbasics_registration_wrg_november_2025

Register before November 12 to secure a spot.

Spruce Root is seeking a Philanthropy & Development Intern to join our team as part of the Sealaska internship program!W...
10/29/2025

Spruce Root is seeking a Philanthropy & Development Intern to join our team as part of the Sealaska internship program!

We're excited to host a motivated post-secondary student or recent graduate (1–2 years) who shares our values and mission. As a non-profit Community Development Financial Institution (CDFI), we work to drive a regenerative economy across Southeast Alaska. We provide small business support through resources, coaching and workshops, and we are the backbone organization for The Sustainable Southeast Partnership.

If you know someone from your community who is attending college or just graduated and might be a good fit for this opportunity, please share this post with them! Here's a little bit more about the role:

As the Philanthropy & Development Intern, you will gain experience in Spruce Root’s fundraising and grant making efforts while building skills in finance and project management. This role calls for creativity, storytelling, and a passion for community impact. It’s a great opportunity to learn about impact investing and support Indigenous-led philanthropy in action.

Applicants must be Sealaska shareholders, descendants of a shareholder, or spouses of a shareholder. Candidates should be at least 20 years of age by the start date, have a minimum GPA of 2.5, and be currently enrolled in college or a vocational-technical school, or a recent graduate (within 1–2 years) with at least one year of schooling completed.

If you're interested, please apply! If you know someone who may be interested, please let them know about this opportunity. Or share this post, to help us find the right candidate!

Apply here: https://jobs.dayforcehcm.com/en-US/sealaska/CANDIDATEPORTAL/jobs/5997

Don't forget, we have a virtual Financial Wellness Workshop coming up! The registration deadline is Monday, October 27, ...
10/23/2025

Don't forget, we have a virtual Financial Wellness Workshop coming up! The registration deadline is Monday, October 27, so make sure you register before that window closes.

Many of us are spending this time of year preparing for the winter season — that means making sure we're able to take care of ourselves and our loved ones as the days get shorter. It also means that there's never been a better time to start working on our financial wellness practices!

This workshop will help teach you skills and concepts that you'll be able to put into place not just through the winter, but for as long as you're managing your finances. Join us to build your knowledge base and your confidence!

Please share this post widely or with anyone who may be interested. Register here: https://spruceroot.formstack.com/forms/financial_wellness_training_registration_form_11_25

📸 by Lee House

Join us for a special, in-depth Virtual Financial Wellness workshop!We will be diving deeper into the ways you can grow ...
10/21/2025

Join us for a special, in-depth Virtual Financial Wellness workshop!

We will be diving deeper into the ways you can grow and protect your finances to build healthy, generational wealth. Financial Wellness 2.0 is a workshop designed for those interested in understanding how to create a long-term financial plan and gain a deeper understanding of how personal finance strategies work.

We welcome anyone who actively manages their money and has aspirations about using those funds to build long-term financial wellness for themselves, their family, their children, and loved ones in their community. This course is open to all Southeast Alaskans and Sealaska shareholders, regardless of location in the U.S.

There is a $25 registration fee. If this is a barrier for you, please reach out to us, as fee waivers can be provided to those in need.

Registration is open now! Follow this link: https://spruceroot.formstack.com/forms/financial_wellness_workshop_registration_form_11_25_2_0

Calling Wrangell residents! Do you want to start a business? Are you a business owner looking to expand your network and...
10/15/2025

Calling Wrangell residents! Do you want to start a business? Are you a business owner looking to expand your network and skillset?

Join us for an in-person Business Basics workshop. We will be in the Nolan Center on November 15, 2025, from 10 am - 5 pm.

Evaluate your business with expert guidance, learn from our strategic planning experts and connect with other business owners in your community. The workshop will cover essential business skills like marketing and financial management. You'll leave with the knowledge and tools to expand, grow, and prosper.

There is a $25 registration fee, but please reach out if this is a barrier, as fee waivers are available.

Register today! The deadline for registration is November 10: https://spruceroot.formstack.com/forms/businessbasics_registration_wrg_november_2025

Introducing one of our new staff members, Adam Zimmerman!Adam Zimmerman is a life long resident of the Pacific Northwest...
10/10/2025

Introducing one of our new staff members, Adam Zimmerman!

Adam Zimmerman is a life long resident of the Pacific Northwest, and currently lives in Portland, Oregon. He is a 25-year community development practitioner with deep experience in small business finance, energy finance and rural economic development. Adam has joined Spruce Root to serve as the organization’s Lending Director and as the inaugural Director of the Tongass Energy Bank. The Tongass Energy Bank focuses on providing catalytic financing to energy projects aligned with the rural and Indigenous communities of Southeast Alaska. Prior to joining Spruce Root, Adam served as the CEO of Craft3, a sister CDFI based in Oregon and Washington.

Favorite thing about Southeast Alaska? "Southeast feels like a bigger, stronger echo of the places and people of coastal Oregon and Washington. As a newcomer, I am grateful and excited for the opportunities I will have to learn a new place and people."

Preparing for winter? Let’s talk about personal finances.As the busy summer season winds down, it’s the perfect time to ...
10/09/2025

Preparing for winter? Let’s talk about personal finances.

As the busy summer season winds down, it’s the perfect time to take stock, plan ahead, and build confidence in your financial future.

Join us this November for our Virtual Financial Wellness Workshop, happening November 3–4 from 9 a.m. to 1 p.m. via Zoom.

Everyone deserves the tools to build lasting financial stability. In this interactive workshop, we’ll explore how to:
• Create a personal spending plan that fits your lifestyle.
• Strengthen your credit and navigate debt.
• Build long-term wealth for yourself and your loved ones.

Together, we’ll focus on practical steps to prepare for the slower winter months and beyond.

Registration is open now! https://spruceroot.formstack.com/forms/financial_wellness_training_registration_form_11_25

Address

One Sealaska Plaza, Suite 400 (2nd Floor)
Juneau, AK
99801

Opening Hours

Monday 8am - 5pm
Tuesday 8am - 5pm
Wednesday 8am - 5pm
Thursday 8am - 5pm
Friday 8am - 5pm

Telephone

+19075869251

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