Onspire Health Marketing

02/27/2026

Nearly $1B in downstream patient value.

That’s a modeled estimate of the value Onspire-powered platforms helped generate for our clients in 2025 – through 1.05M care requests and 31M care-seeking sessions. Here’s what that scale revealed – which you can read more about on our blog:

- 81% of care requests happen by phone
- AI is reshaping discovery
- Visibility without credibility doesn’t convert
- Marketing now functions as infrastructure

If you’re leading a healthcare organization in 2026, alignment – not volume – will determine growth. Read the full breakdown: https://hubs.la/Q045289k0

02/26/2026

Meet Morgan Quillen, our talented Graphic Designer who brings creativity and purpose to every project. After four years in healthcare marketing, Morgan is driven by the knowledge that every design has the potential to improve people's lives.

One of her recent highlights has been supporting the creative work that showcases the Onspire brand to new audiences, helping connect people to the care and services they need.

Outside of Onspire, Morgan finds inspiration in everyday moments. For Morgan, staying present is where the magic happens.

02/26/2026

Healthcare marketing conversations are filled with buzzwords right now: AI. Automation. Privacy. Experience. But how do they actually connect?

Our upcoming webinar, Medical Practice Marketing in 2026, connects those dots. You’ll walk away with:

- A clearer understanding of what’s actually changed
- Perspective on where alignment matters most
- A practical framework for 2026 planning

Join us this Thursday, March 5 at 12:00 p.m. CST / 1:00 p.m. EST.

Register now: https://us06web.zoom.us/webinar/register/WN_HyxRaGDwRQeKxjXi8lM0Kg #/registration

Healthcare marketing is evolving rapidly. Join us for a practical discussion of the 2026 trends shaping how medical practices attract patients, build trust, navigate AI-driven search, adapt to privacy changes, and align media, content, and automation for sustainable growth. Grounded in real healthca...

02/26/2026

Have you heard? We’re live today at 2:00 p.m. EST discussing how search behavior has changed, and how that change affects aesthetics practices.

AI summaries, ChatGPT, voice assistants, social platforms are all shaping how aesthetic patients discover and choose providers. Traditional SEO alone is no longer enough.

Join Mark Scholtemeyer today for practical steps your practice can implement in the next 90 days to improve visibility, trust, and lead quality. Last chance to register (we’ll send the recording if you can’t attend live): https://us06web.zoom.us/webinar/register/WN_moYfwkl4Sr-L2_0Ek1iowg

02/25/2026

* Tomorrow at 2:00 p.m. EST *

If you lead a plastic surgery or dermatology practice, here’s what’s happening:

Patients are asking AI:
“Who’s the best rhinoplasty surgeon near me?”
“Which dermatologist is best for acne scarring?”
“Where can I get laser skin tightening locally?”

AI is forming opinions before patients ever land on your homepage. In tomorrow’s webinar, Mark Scholtemeyer will walk through:

- The new patient discovery journey
- What aesthetics practices should do in the next 90 days
- How AEO strengthens (not replaces) SEO, paid, and social

Register now: https://us06web.zoom.us/webinar/register/WN_moYfwkl4Sr-L2_0Ek1iowg

02/24/2026

Next week, join Jeffrey Provost and others for a practical, strategic conversation designed for practice leaders.

We’re hosting a live webinar on March 5 to explore the forces reshaping how practices attract and retain patients. We’ll discuss AI-driven search, privacy-first expectations, patient experience, media, and more.

Register here: https://us06web.zoom.us/webinar/register/WN_HyxRaGDwRQeKxjXi8lM0Kg #/registration

02/23/2026

In plastic surgery and dermatology, the question isn’t whether AI is influencing your prospective patients. It’s whether it’s recommending you. Join us this Thursday, Feb. 26 at 2:00 pm EST for a live webinar called, How Plastic Surgery & Dermatology Practices Get Found in AI Search. By registering for the webinar, you'll learn:

- How AI decides which clinics to cite
- The role of reviews, structured content, and local authority
- Why ranking #1 no longer guarantees visibility

Save your seat today!

Aesthetic patients are making decisions faster—and with fewer clicks. AI-powered search results, voice assistants, and social platforms are shaping what people see first when they research procedures, compare providers, and decide who to trust. In this webinar, we’ll show Plastic Surgery and Der...

02/18/2026

Patients interested in plastic surgery, dermatology, and med spa services no longer search the way they used to. They’re watching procedure videos on Instagram, asking ChatGPT detailed questions, checking Google Reviews, and validating on Maps – often before ever visiting your website.

That shift changes how your practice gets discovered.

On Feb. 26, we’re hosting a live webinar called *How Plastic Surgery & Dermatology Practices Get Found in AI Search*

Mark Scholtemeyer, SVP of Aesthetics at Onspire, will explain what Answer Engine Optimization (AEO) means for high-intent elective care. If your growth strategy still relies on traditional SEO alone, this conversation matters.

02/17/2026

Hospitals don’t experience strategy in silos, and neither do their communities.

In Part 2 of our ‘Sustaining Strength’ series for hospitals, Julie Amor, explores why aligning philanthropy, marketing, and business development creates clearer messaging, stronger trust, and better performance.

One story. One strategy. One market. Read more here: https://hubs.la/Q043ph5x0

02/16/2026

For healthcare practices, marketing hasn't changed overnight - but it has changed meaningfully and rapidly.

What once felt manageable with a website refresh and a few ads now spans AI-driven search, privacy-first data, patient experience, reputation, automation, and multi-channel content. All of this influences how patients discover, evaluate, and choose care.

Our new 2026 Marketing Trends for Medical Practices report brings clarity to what’s changed, why it matters, and how today’s most effective healthcare marketing efforts work together. Built on extensive industry research and analysis of millions of real-world digital interactions, this report is designed for practice leaders who want a clearer framework, not another checklist.

02/12/2026

Meet Nathan Sodenkamp, a Digital Marketing Manager who brings strategy, curiosity, and results-driven thinking to every client partnership. With seven years of digital marketing experience, including four in healthcare, Nathan is passionate about helping organizations grow in ways that truly impact patient access to care.

One project he’s especially proud of involved partnering with a primary care clinic in Florida that was struggling with new patient volume. Through close collaboration and a full pivot in ad strategy, Nathan helped not only fill the clinic’s schedule, but also support the successful launch of two new physicians.

Outside of work, Nathan enjoys traveling with his family, especially to warm, sunny destinations with sandy beaches. He strives to bring global influence into everyday life, often dancing bachata and merengue while cooking or tackling weekend projects.

02/06/2026

Every day, we are grateful for the hospitals, physicians, and care teams who protect heart health through prevention, early detection, treatment, and long-term support.

February is Heart Health Month, a great reminder that some of the most important heart care happens early through risk screening, blood pressure management, and the follow-up that helps patients stay ahead of heart disease. We’re proud to partner with clients who provide cardiac care in their communities. To cardiovascular teams everywhere: Thank you for the vigilance, coordination, and compassion to make better outcomes possible.