04/18/2026
Addiction -What’s going on in the brain?©
Research has shown that addiction is not a matter of an individual’s strength, moral character or willpower.
Instead, it can be attributed to the way an individual’s brain becomes “wired.”
Long-term use of alcohol, other drugs and behavioural or process addictions change the brain.
Substance use increases the release of a powerful chemical called dopamine.
Over time, if dopamine is routinely in abundance, the brain attempts to balance things out by producing less dopamine naturally.
At that point, the brain is relying on substances to trigger the release of dopamine.
That is when individuals start to use alcohol and other drugs just to feel “normal.”
This all takes place in an area of the brain we call the reward center – the same place that regulates and reinforces natural rewards that are vital to our existence, such as food and s*x.
This is why the addicted brain can pursue alcohol other drugs and other addictions as if they are needed for mere survival, and why people with addiction can place that pursuit irrationally above almost all other priorities.
[Info: with thanks to the Betty Ford Clinic] Actually