02/25/2026
“Traditions and Innovations.”
Keith shared that he loves this core value because of the word *and*. A strong business needs both. You have to stay rooted in the traditions that define who you are—your mission, your standards, and the reason you started in the first place. But at the same time, you must be willing to innovate, adapt, and grow as the world changes.
At Bona Fitness, that means staying committed to serving people and building community, while continuing to evolve with new ideas, new challenges, and new ways to help others live healthier lives.
It’s a great reminder that success isn’t about choosing between consistency and change—it’s about balancing both.