11/19/2025
The Power of Löyly + the Bucket Shower
In Finland — the birthplace of true sauna culture — löyly (the steam created when water hits the hot stones) is considered more than heat… it’s spiritual. The word itself comes from an old Finno-Ugric term meaning “spirit” or “life force.”
When you throw water on the rocks, you’re not just raising humidity. You’re awakening the room. You’re cleansing the body. You’re grounding the mind.
And traditionally, right after soaking in that sacred heat, Finns step out to a cold rinse or a bucket shower — a ritual known to increase circulation, sharpen the mind, and stabilize mood. It’s the most natural way to reset your nervous system.
At PLUNJ, we honor the roots of Nordic wellness — giving you a taste of the traditions of Finland.