https://takecareofmywebsite.com/, https://tcomgpt.com/, https://tcomsocial.media/

AI From the Old Guy, Kearney, MO (2025)

12/10/2025

𝐘𝐨𝐮𝐫 𝐏𝐫𝐨𝐬𝐩𝐞𝐜𝐭 𝐌𝐚𝐝𝐞 𝐀 𝐃𝐞𝐜𝐢𝐬𝐢𝐨𝐧 𝐀𝐛𝐨𝐮𝐭 𝐘𝐨𝐮 𝐈𝐧 𝟐𝟏 𝐃𝐚𝐲𝐬 𝐎𝐟 𝐒𝐢𝐥𝐞𝐧𝐜𝐞

When a prospect lands on your social media profile, they're asking one question: "Are they actively working right now?"

If your most recent post is from three weeks ago, their brain fills in the blanks. Haven't posted in three weeks? They don't think "Oh, they're busy." They think "This company isn't active. They're not growing."

Recency bias is brutal. Humans unconsciously assume what they see most recently is the most accurate representation of current reality.

𝐇𝐞𝐫𝐞'𝐬 𝐰𝐡𝐚𝐭 𝐲𝐨𝐮 𝐝𝐨 𝐚𝐛𝐨𝐮𝐭 𝐢𝐭:

1. Pick a posting frequency you can actually maintain. Three posts per week? Twice a week? Once a week? Be honest about your capacity.

2. Automate the friction. Build it into your systems so consistency happens without willpower.

3. Post a mix of content types. Mix education, client wins, behind-the-scenes, and insights. Variety beats perfection.

4. Maintain your brand voice in every post. Your words should sound like you, not like a template.

𝐖𝐡𝐲 𝐭𝐡𝐢𝐬 𝐰𝐨𝐫𝐤𝐬:

Consistent, recent activity signals one thing to prospects: "This is a business that has their act together." Every time your profile shows recent activity, you're silently communicating that you're active, professional, and worth their trust.

The gap between posts is costing you credibility. Prospects who would have been perfect clients are choosing competitors because they look more established. Not because they're better. Because they post more recently.

Show up consistently, and prospects unconsciously assume you're competent, stable, and taking your business seriously.

𝐓𝐚𝐤𝐞 𝟑𝟎 𝐬𝐞𝐜𝐨𝐧𝐝𝐬 𝐚𝐧𝐝 𝐥𝐨𝐨𝐤 𝐚𝐭 𝐲𝐨𝐮𝐫 𝐨𝐰𝐧 𝐩𝐫𝐨𝐟𝐢𝐥𝐞 𝐥𝐢𝐤𝐞 𝐚 𝐩𝐫𝐨𝐬𝐩𝐞𝐜𝐭 𝐰𝐨𝐮𝐥𝐝. What does your recency say about your current capacity? Is it sending the signal you want?

Reply in the comments. I want to hear what you're seeing.

12/10/2025

𝐓𝐡𝐞 𝐈𝐫𝐨𝐧𝐲 𝐓𝐡𝐚𝐭'𝐬 𝐂𝐨𝐬𝐭𝐢𝐧𝐠 𝐘𝐨𝐮 𝐂𝐥𝐢𝐞𝐧𝐭𝐬

You know what I would do if I were pitching social media consistency to a prospect? I'd make absolutely sure my own profile didn't look abandoned.

Because here's what happens: You're in a sales conversation. You're explaining how consistent posting builds credibility, attracts leads, and positions businesses as established and professional. Then the prospect does what every smart prospect does—they check out 𝘆𝗼𝘂𝗿 social media profile to see if you actually practice what you preach.

And they find a profile that hasn't been updated in six weeks.

That's the moment you lose the sale. Not because your strategy is wrong. But because your ex*****on says something louder than your words ever could: "𝘞𝘦 𝘥𝘰𝘯'𝘵 𝘥𝘰 𝘵𝘩𝘪𝘴 𝘦𝘪𝘵𝘩𝘦𝘳."

I'm going to be honest—I've made mistakes here too. Earlier in my career, I'd be so heads-down delivering for clients that my own presence would slip. And every time it did, I'd watch deals fall apart. Not because prospects doubted my competence. But because they doubted my credibility. My social presence is my biggest case study, and I wasn't living it.

So let me break down the mistakes I see agency owners making that undermine everything they're trying to sell:

━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━

𝗠𝗶𝘀𝘁𝗮𝗸𝗲 #𝟭: 𝗗𝗲𝗻𝘆𝗶𝗻𝗴 𝗢𝘂𝗿𝘀𝗲𝗹𝘃𝗲𝘀 𝗕𝘂𝘁 𝗙𝘢𝗶𝗹𝗶𝗻𝗴 𝗙𝗼𝘂𝗿 𝗖𝗹𝗶𝗲𝗻𝘁𝘀

𝗪𝗵𝘆 𝗶𝘁'𝘀 𝗽𝗿𝗼𝗯𝗹𝗲𝗺𝗮𝘁𝗶𝗰: You're stretched thin. Delivering great work for clients is your priority (rightfully so). But then your own social media becomes the thing you'll "get to eventually." Except eventually never comes. Prospects see exactly this—a business that talks about consistency but doesn't practice it. That's a credibility killer.

𝗧𝗵𝗲 𝗯𝗲𝘁𝘁𝗲𝗿 𝘄𝗮𝘆: Automate your own posting first. Use the exact systems and frameworks you're recommending to clients. Show that they work for 𝘆𝗼𝘂. Your profile becomes proof of concept, not proof of irony.

━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━

𝗠𝗶𝘀𝘁𝗮𝗸𝗲 #𝟮: 𝗙𝗿𝗮𝗻𝘁𝗶𝗰 𝗣𝗼𝘀𝘵𝗶𝗻𝗴 𝗢𝗻𝗲 𝗦𝘂𝗻𝗱𝗮𝘆 𝗮𝗻𝗱 𝗡𝗼𝘁𝗵𝗶𝗻𝗴 𝗙𝗼𝗿 𝗧𝗵𝗿𝗲𝗲 𝗪𝗲𝗲𝗸𝘀

𝗪𝗵𝘆 𝗶𝘁'𝘀 𝗽𝗿𝗼𝗯𝗹𝗲𝗺𝗮𝘁𝗶𝗰: Erratic posting is almost 𝘸𝘰𝘳𝘴𝘦 than no posting. It signals chaos and lack of systems. Prospects see "desperation bursts" followed by abandonment, and they think the same pattern will happen with their account. You're proving the opposite of what you want to prove.

𝗧𝗵𝗲 𝗯𝗲𝘁𝘵𝗲𝗿 𝘄𝗮𝘆: Commit to a realistic rhythm you can actually maintain. Three times a week? Twice a week? Once a week? It doesn't matter. What matters is that it's 𝗿𝗲𝗮𝗹𝗶𝘀𝘁𝗶𝗰 and 𝗰𝗼𝗻𝘀𝗶𝘀𝘁𝗲𝗻𝘁. Reliability beats heroics every single time.

━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━

𝗠𝗶𝘀𝘵𝗮𝗸𝗲 #𝟯: 𝗣𝗼𝘀𝘵𝗶𝗻𝗴 𝗚𝗿𝗲𝗮𝘁 𝗜𝗻𝘀𝗶𝗴𝗵𝘁𝘀 𝗣𝘂𝗿𝗲𝗹𝘆 𝗪𝗶𝘁𝗵𝗼𝘂𝘁 𝗖𝗢𝗶𝗱𝘆𝗻𝗴 𝗚𝗲𝘯𝘄𝗶𝗻𝗲 𝗠𝗼𝗺𝗲𝗻𝘁𝘂𝗺

𝗪𝗵𝘆 𝗶𝘁'𝘀 𝗽𝗿𝗼𝗯𝗹𝗲𝗺𝗮𝘵𝗶𝗰: You're showing prospects what's 𝗽𝗼𝘀𝘀𝗶𝗯𝗹𝗲 but not proving it actually 𝘄𝗼𝗿𝗸𝘀. Anyone can post smart advice occasionally. What prospects want to see is that you're actually 𝗿𝘂𝗻𝗻𝗶𝗻𝗴 your own business with these principles. If your profile doesn't show momentum, growth, and results from your 𝗼𝘄𝗻 social strategy, it raises the question: "Does this actually work?"

𝗧𝗵𝗲 𝗯𝗲𝘁𝘵𝗲𝗿 𝘄𝗮𝘆: Post about your actual journey. Share real client results (with permission). Show that your strategy generates leads for 𝘆𝗼𝘂𝘳 business. Prove it works by showing how it's working for you.

━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━

𝗠𝗶𝘀𝘵𝗮𝗸𝗲 #𝟰: 𝗬𝗼𝘂𝗿 𝗘𝗻𝘁𝗶𝗿𝗲 𝗧𝗲𝗮𝗺 𝗦𝗲𝗲𝘀 𝗦𝗼𝗰𝗶𝗮𝗹 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗔𝘀 𝗔𝗻 𝗢𝗻𝗴𝗼𝗶𝗻𝗴 𝗘𝗺𝗲𝗿𝗴𝗲𝗻𝗰𝘆

𝗪𝗵𝘆 𝗶𝘁'𝘀 𝗽𝗿𝗼𝗯𝗹𝗲𝗺𝗮𝘁𝗶𝗰: Your team sees that social media posting is always an emergency. They see it being urgent when a client needs it, but neglected when it's for your own business. That teaches them it's not actually important. It demoralizes them. And it creates a culture where "we say we're organized but we're actually chaotic."

𝗧𝗵𝗲 𝗯𝗲𝘁𝘵𝗲𝗿 𝘄𝗮𝘆: Treat your own social media with the same priority you give your clients'. Build it into your team's workflow. Make it a non-negotiable. Your team will see consistency valued and practiced. They'll feel pride in representing a professional, organized business. And prospects will see the same thing.

━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━

𝗧𝗵𝗲 𝗼𝘃𝗲𝗿𝗮𝗿𝗰𝗵𝗶𝗻𝗴 𝗶𝗻𝘀𝗶𝗴𝗵𝘁:

Your social media profile is your 𝗯𝗶𝗴𝗴𝗲𝘀𝘁 𝗰𝗮𝘀𝗲 𝘀𝘁𝘂𝗱𝘆. It's not something you do 𝗼𝗻 𝘁𝗼𝗽 𝗼𝗳 your business. It 𝗶𝘀 your business—at least the part that prospects see first.

When you pitch consistency to clients but your own profile looks abandoned, you're not just losing the sale. You're losing credibility. You're saying "I know what works, I just don't do it." That's the credibility problem right there.

But here's the good news: You can fix this starting today. This isn't about hiring someone or overhauling everything. It's about doing for yourself what you'd recommend to a client—commit to realistic, consistent posting you can actually maintain.

That one decision changes everything.

𝗬𝗼𝘂𝗿 𝗽𝗿𝗼𝘀𝗽𝗲𝗰𝘁𝘀 𝗮𝗿𝗲 𝗴𝗼𝗶𝗻𝗴 𝘁𝗼 𝗰𝗵𝗲𝗰𝗸 𝘆𝗼𝘂𝗿 𝗽𝗿𝗼𝗳𝗶𝗹𝗲. 𝗠𝗮𝗸𝗲 𝘀𝘂𝗿𝗲 𝗱𝗲𝗹𝗶𝘃𝗲𝗿 𝘄𝗵𝗲𝗻 𝘁𝗵𝗲𝘆 𝗱𝗼.

Which of these mistakes have you made? Drop a comment—I'm guessing you're not alone.

12/10/2025

𝗛𝗲𝗿𝗲'𝘀 𝘁𝗵𝗲 𝘁𝗵𝗶𝗻𝗴 𝗮𝗯𝗼𝘂𝘁 𝘆𝗼𝘂𝗿 𝗰𝗼𝗺𝗽𝗲𝘁𝗶𝘁𝗼𝗿𝘀: they're not necessarily better than you. They just look more established. And that's costing you leads.

When prospects do their research, they're not conducting a detailed capability audit. They're scrolling through social profiles, making snap judgments in seconds. And here's the brutal part—consistent posting from both you and your competitor makes them assume you're equally qualified. But inconsistent posting from you? That automatically bumps you down the consideration list.

You're not losing deals because your work isn't good. You're losing them because the perception says you're behind.

𝗛𝗲𝗿𝗲'𝘀 𝗵𝗼𝘄 𝘁𝗼 𝗺𝗮𝗸𝗲 𝘆𝗼𝘂𝗿𝘀𝗲𝗹𝗳 𝗰𝗼𝗻𝘀𝗶𝘀𝘁𝗲𝗻𝘁 𝗲𝘃𝗲𝗻 𝗶𝗳 𝘆𝗼𝘂'𝗿𝗲 𝗯𝘂𝘀𝘆:

𝟭. 𝗣𝗶𝗰𝗸 𝗮 𝗿𝗲𝗮𝗹𝗶𝘀𝘁𝗶𝗰 𝗽𝗼𝘀𝘁𝗶𝗻𝗴 𝗿𝗵𝘆𝘁𝗵𝗺. Not 10 posts a week (you'll quit). Three posts a week? Twice a week? Once a week? Pick what you can actually maintain for the next 6 months. That rhythm matters more than volume.

𝟮. 𝗕𝘂𝗶𝗹𝗱 𝗮 𝘀𝘆𝘀𝘁𝗲𝗺, 𝗻𝗼𝘁 𝗮 𝗵𝗮𝗯𝗶𝘁. Systems survive. Habits fail when life gets busy. Set a specific day and time. Use scheduling tools so you're not manually posting every time. Make it automatic, not something you have to remember.

𝟯. 𝗖𝗼𝗺𝗺𝗶𝘁 𝘁𝗼 𝟑-𝟔 𝗺𝗼𝗻𝘁𝗵𝘀. That's how long it takes for the perception to shift. Prospects need to see you showing up consistently before they stop comparing you to competitors and start seeing you as the obvious choice.

𝟰. 𝗬𝗼𝘂𝗿 𝗰𝗼𝗺𝗽𝗲𝘁𝗶𝘁𝗼𝗿 𝗶𝘀𝗻'𝘁 𝗱𝗼𝗶𝗻𝗴 𝗴𝗲𝗻𝘂𝗶𝗻𝗲𝗹𝘆 𝗯𝗲𝘁𝘁𝗲𝗿 𝗰𝗼𝗻𝘁𝗲𝗻𝘁. They're probably using some form of automation or scheduling, just like you need to. They figured out how to stay consistent while running their business. That's exactly what you need to do.

𝗪𝗵𝘆 𝘁𝗵𝗶𝘀 𝗺𝗮𝘁𝘁𝗲𝗿𝘀:

Prospects aren't consciously thinking "Hmm, Company A posts twice a week and Company B posts monthly, so Company A must be better." That's not how human brains work. Instead, they're absorbing a feeling: established or struggling, professional or chaotic, serious or disorganized.

Consistency builds that established, professional feeling. And once you're in that category with your competitors, they have to beat you on actual service quality—not on whether you look like you have your act together.

Stop losing deals to the perception problem. Start building the systems that get you consistent without burning out.

You know what I would do? Take a hard look at your profile right now from a stranger's perspective. What does it say about you? Does it say established and professional? Or does it give competitors an automatic advantage?

Let me understand what you're facing. What's stopping you from being consistent right now? Bandwidth, tools, not sure where to start? I want to know.

The answer to that question is the first step to solving it.

12/10/2025

𝐓𝐡𝐞𝐢𝐫 𝐒𝐨𝐜𝐢𝐚𝐥 𝐌𝐞𝐝𝐢𝐚 𝐖𝐚𝐬 𝐃𝐞𝐚𝐝. 𝐓𝐡𝐞𝐢𝐫 𝐂𝐫𝐞𝐝𝐢𝐛𝐢𝐥𝐢𝐭𝐲 𝐈𝐬 𝐍𝐨𝐰 𝐀𝐡𝐞𝐚𝐝 𝐨𝐟 𝐂𝐨𝐦𝐩𝐞𝐭𝐢𝐭𝐨𝐫𝐬.

Here's something we hear constantly from prospects: "We check social media first. If they look like they have their act together, we move forward. If not, we look elsewhere."

That's the reality nobody talks about. Your social presence isn't optional—it's a credibility filter. And one digital agency owner learned that lesson the hard way.

𝐓𝐡𝐞 𝐏𝐢𝐜𝐭𝐮𝐫𝐞: 𝟑-𝟒 𝐌𝐨𝐧𝐭𝐡𝐬 𝐀𝐠𝐨

This agency (let's call them Sarah's team) had solid work. Real case studies. Proven results for clients. But their social media? Radio silence. Last post was from May. Their profiles looked abandoned. And prospects were noticing.

What was happening behind the scenes? The usual story: the team was drowning. Delivering excellent work for clients consumed everything. Social media fell off the priority list. And every month that gap grew, the damage compounded.

Sarah told us: "We'd lose deals to competitors with less proven work. When we finally asked prospects why, they said the same thing: 'Your social looked dead. We weren't sure if you were still in business.'"

That hurt. Because it had nothing to do with the quality of their work. It had everything to do with perception.

𝐓𝐡𝐞𝐧 𝐓𝐡𝐞𝐲 𝐌𝐚𝐝𝐞 𝐎𝐧𝐞 𝐃𝐞𝐜𝐢𝐬𝐢𝐨𝐧.

Instead of trying to "catch up" themselves, they brought in support to handle the consistency piece. Time was spent understanding their voice, their story, what made them different. Then a posting rhythm was built they could actually maintain—without burning out their team.

The result? Consistent, reliable posts. Week after week. No more gaps. No more abandoned profiles.

𝐖𝐡𝐚𝐭 𝐒𝐡𝐢𝐟𝐭𝐞𝐝:

— Prospects started reaching out saying "We love your energy on social media"
— They went from losing deals to "the company with the dead social profile" to landing clients specifically because they looked established and active
— Their team stopped feeling embarrassed about representing a disorganized company
— In 6 months, they added 4 new clients specifically citing their consistent, professional social presence as a deciding factor

Sarah summed it up perfectly: "I can't believe how much this changed the perception of our business. We didn't change our work—we changed how prospects saw us. And that changed everything."

Here's what matters: consistency compounds. Your competitors know this. Every week they post reliably, they're building perception advantages you'll have to overcome. Every prospect visiting your profile is making a snap judgment about whether you're serious.

The question isn't whether you can afford to be consistent. It's whether you can afford not to be.

If your social media is costing you credibility and clients, support is available. Consistent credibility changes everything. You don't have to figure this out alone.

Focus on what you do best while your credibility speaks for itself. What is your main goal here? Let's talk about what consistent credibility could mean for your business. Drop a comment or send a message.

12/10/2025

𝐘𝐨𝐮𝐫 𝐏𝐨𝐬𝐭𝐢𝐧𝐠 𝐅𝐫𝐞𝐪𝐮𝐞𝐧𝐜𝐲 𝐈𝐬 𝐓𝐞𝐥𝐥𝐢𝐧𝐠 𝐏𝐫𝐨𝐬𝐩𝐞𝐜𝐭𝐬 𝐀 𝐒𝐭𝐨𝐫𝐲 (𝐀𝐧𝐝 𝐈𝐭 𝐌𝐢𝐠𝐡𝐭 𝐍𝐨𝐭 𝐁𝐞 𝐓𝐡𝐞 𝐎𝐧𝐞 𝐘𝐨𝐮 𝐖𝐚𝐧𝐭)

Here's something I've learned from 30 years in tech: prospects make decisions about your business long before they ever talk to you.

They visit your social media profile. They scroll for maybe 30 seconds. They see posts from three months ago. They notice the gaps. And then—without reading a single word of what you actually do—they've already decided whether you're serious or not.

Here's the stat that should wake you up: research shows that prospects unconsciously associate inconsistent posting with early-stage, struggling businesses. Your competitor posts consistently? They look established, organized, professional. You post sporadically? You look like you're barely holding on. That perception? It's costing you leads and credibility.

This isn't about vanity metrics or engagement rates. This is about what your posting pattern communicates about your organizational maturity. When prospects see consistent activity—regular, reliable, predictable—they unconsciously think: "This business has systems. They're stable. They're worth my trust." When they see gaps? They think: "This company can't even manage their own presence. How can I trust them with mine?"

Here's what kills me about this: I've worked with agency owners who deliver exceptional work, consultants with proven track records, solopreneurs who genuinely know their craft. But their social media looks abandoned. And you know who wins the deal? The competitor with less proven work but better-maintained social presence. Why? Because consistency signals reliability. Gaps signal chaos.

The math is brutal. If your competitor posts 4 times per week and you post twice per month, they're creating 16 touchpoints monthly to your 2. They're not just reaching more people—they're building 8x more perception of being established and serious.

Here's what I would do if I were in your shoes: stop thinking about this as a content problem. Start thinking about it as a credibility problem. You're not trying to go viral. You're trying to signal to prospects that you're a real, organized, serious business worth their trust and money.

That changes everything about how you approach consistency. It's not about perfection. It's not about being everywhere. It's about showing up reliably. Small, consistent action beats sporadic heroics every single time.

Your posting pattern is either building your credibility or demolishing it. Which one is yours doing right now?

What's one realistic posting rhythm you could actually commit to and maintain? I'd love to hear what you're working with.

12/09/2025

Operation Not Santa!

12/09/2025

𝗧𝗵𝗲 𝗣𝗲𝗿𝗰𝗲𝗽𝘁𝗶𝗼𝗻 𝗚𝗮𝗽 𝗧𝗵𝗮𝘁'𝘀 𝗖𝗼𝘀𝘁𝗶𝗻𝗴 𝗬𝗼𝘂 𝗖𝗹𝗶𝗲𝗻𝘁𝘀

A prospect is researching two agencies. Both do good work. Both have proven results. But only one looks like they have their act together.

Here's exactly what that prospect sees in the first 30 seconds of scrolling each profile:

𝗔𝗚𝗘𝗡𝗖𝗬 𝗔 (Your Competitor):
• Post from today
• Post from 2 days ago
• Post from 4 days ago
• Post from last week
• Post from last week
• Engagement happening in comments
• Team interaction visible
• Recent client work featured
• Profile feels 𝘢𝘭𝘪𝘷𝘦

What the prospect unconsciously concludes: "This company is serious. They stay connected. They're organized. Let me learn more."

𝗔𝗚𝗘𝗡𝗖𝗬 𝗕 (You):
• Last post: 8 weeks ago
• Before that: 6 weeks ago
• Before that: 3 months ago
• Visible gap of dead space
• No recent activity
• Comments unanswered for weeks
• Profile looks... forgotten
• "When was this company last active?"

What the prospect unconsciously concludes: "Hmm. They're not posting. Are they still in business? Are they too busy to manage their own marketing? If they can't stay consistent here, what does that say about how they'd manage my work?"

Here's the thing—they never actually read your case studies. Never saw your testimonials. Never learned about the quality of your work.

They saw the gap between posts and made a decision based on perception, not reality.

𝗧𝗬𝗣𝗜𝗖𝗔𝗟 𝗥𝗘𝗦𝗣𝗢𝗡𝗦𝗘: "But I'm too busy to post that often. My team is at capacity."

𝗛𝗘𝗥𝗘'𝗦 𝗪𝗛𝗔𝗧 𝗜'𝗩𝗘 𝗟𝗘𝗔𝗥𝗡𝗘𝗗 𝗙𝗥𝗢𝗠 𝟯𝟬 𝗬𝗘𝗔𝗥𝗦 𝗜𝗡 𝗧𝗘𝗖𝗛:

The issue isn't that you 𝘯𝘦𝘦𝘥 to post more. The issue is that you need a system that ensures posts happen without it consuming your team's time.

Consistency doesn't require heroics. It requires a process.

Three posts per week posted automatically? Your profile looks established.

Two posts per month that your team manually scrambles to create? Your profile looks abandoned.

The perception gap isn't about quantity. It's about visibility of reliability.

𝗬𝗢𝗨𝗥 𝗠𝗔𝗦𝗦𝗜𝗩𝗘 𝗖𝗢𝗠𝗣𝗘𝗧𝗜𝗧𝗘 𝗚𝗔𝗜𝗡:

Every month you don't solve this, your competitors are building credibility you'll have to overcome. They're not necessarily better than you. They just look better maintained. And in a prospect's first 30 seconds, perception becomes reality.

The question isn't whether you can afford to be consistent. It's whether you can afford the cost of not being.

What's your current posting reality? Are you showing up as established, or are you signaling chaos?

12/09/2025

𝐒𝐢𝐱 𝐒𝐞𝐜𝐨𝐧𝐝𝐬. 𝐓𝐡𝐚𝐭'𝐬 𝐇𝐨𝐰 𝐋𝐨𝐧𝐠 𝐏𝐫𝐨𝐬𝐩𝐞𝐜𝐭𝐬 𝐒𝐩𝐞𝐧𝐝 𝐎𝐧 𝐘𝐨𝐮𝐫 𝐒𝐨𝐜𝐢𝐚𝐥 𝐏𝐫𝐨𝐟𝐢𝐥𝐞 𝐁𝐞𝐟𝐨𝐫𝐞 𝐃𝐞𝐜𝐢𝐝𝐢𝐧𝐠 𝐈𝐟 𝐘𝐨𝐮'𝐫𝐞 𝐓𝐫𝐮𝐬𝐭𝐰𝐨𝐫𝐭𝐡𝐲

In those six seconds, your prospect isn't reading your bio carefully. They're not studying your testimonials or analyzing your service descriptions. They're absorbing something far more primal.

They're deciding if you look 𝘱𝘳𝘰𝘧𝘦𝘴𝘴𝘪𝘰𝘯𝘢𝘭.

Here's what they're actually scanning:

▸ 𝐏𝐨𝐬𝐭 𝐫𝐞𝐜𝐞𝐧𝐜𝐲: How fresh is the newest post? If your last activity was three months ago, they conclude you're either not serious or not organized.

▸ 𝐏𝐨𝐬𝐭𝐢𝐧𝐠 𝐜𝐨𝐧𝐬𝐢𝐬𝐭𝐞𝐧𝐜𝐲: Are posts coming regularly or sporadically? Consistent posting signals systems. Erratic posting signals chaos.

▸ 𝐏𝐫𝐨𝐟𝐢𝐥𝐞 𝐚𝐜𝐭𝐢𝐯𝐞𝐧𝐞𝐬𝐬: Is there actual engagement happening? Comments? Responses? Or does it look like a broadcast nobody's listening to?

What they're unconsciously asking: "Does this business have their act together? Would they have their act together 𝘧𝘰𝘳 𝘮𝘦?"

And here's the research part that should get your attention: Prospects who see consistent, recent posting perceive your business as more established, more stable, and more trustworthy—regardless of your actual service quality. That's not opinion. That's perception architecture.

Meanwhile, prospects who see gaps in your posting? They've already moved on to check your competitor. You never get the chance to show them what you're actually capable of.

This isn't about vanity metrics. It's about the first impression that determines whether someone ever becomes a lead at all.

𝐊𝐧𝐨𝐰 𝐰𝐡𝐚𝐭 I would do if I were in your shoes? I'd take a hard look at my profile the way a prospect sees it. What does the recency of my posts say? What does the consistency pattern communicate? Am I building credibility or losing it every single day?

Because six seconds is all the architecture you get. Make it count.

𝐖𝐡𝐚𝐭 does your social profile say about you in the first six seconds? Tell me—I'm genuinely curious what you're seeing when you look at it from a prospect's perspective.

𝐋𝐞𝐭's solve this together. 𝐖𝐞'𝐥𝐥 𝐠𝐞𝐭 𝐢𝐭 𝐝𝐨𝐧𝐞.

12/09/2025

𝐖𝐡𝐢𝐜𝐡 𝐖𝐨𝐮𝐥𝐝 𝐘𝐨𝐮 𝐑𝐚𝐭𝐡𝐞𝐫 𝐄𝐱𝐩𝐥𝐚𝐢𝐧?

We're heading into year-end, and I've been thinking about the conversations happening right now in agency offices and solo businesses everywhere.

Leadership is asking questions. Numbers are being reviewed. Budget decisions are being made for next year.

Here's the uncomfortable reality: you're going to have to explain *something* to your leadership, your business partner, or yourself.

𝐓𝐡𝐞 𝐪𝐮𝐞𝐬𝐭𝐢𝐨𝐧 𝐢𝐬 𝐰𝐡𝐢𝐜𝐡 𝐬𝐭𝐨𝐫𝐲 𝐲𝐨𝐮'𝐫𝐞 𝐠𝐨𝐢𝐧𝐠 𝐭𝐨 𝐭𝐞𝐥𝐥.

𝐎𝐧𝐞 𝐧𝐚𝐫𝐫𝐚𝐭𝐢𝐯𝐞 𝐬𝐨𝐮𝐧𝐝𝐬 𝐥𝐢𝐤𝐞 𝐭𝐡𝐢𝐬:

"We invested $X per month in consistent social media posting, content systems, and posting automation. It required upfront resources and ongoing ex*****on. But here's what we got: consistent visibility, higher inquiry volume, reduced team burnout, and improved margins. That investment generated $Y in additional revenue and eliminated Z hours of manual work per month. ROI: solid."

𝐓𝐡𝐞 𝐨𝐭𝐡𝐞𝐫 𝐬𝐭𝐨𝐫𝐲 𝐠𝐨𝐞𝐬 𝐦𝐨𝐫𝐞 𝐥𝐢𝐤𝐞 𝐭𝐡𝐢𝐬:

"We didn't prioritize consistent posting. We thought we'd get to it. We assumed it wasn't that critical. But looking at this year—we see competitors who posted consistently got 3-4x more inquiries. We had months of silence followed by sporadic bursts. Our team burned out doing manual posting. We didn't capitalize on the visibility we should have built. We lost an estimated $30K-$50K+ in potential revenue from inconsistency. And we can't get that back."

One is an investment decision backed by numbers.

The other is a regret backed by math you wish you'd done sooner.

𝐇𝐞𝐫𝐞'𝐬 𝐦𝐲 𝐪𝐮𝐞𝐬𝐭𝐢𝐨𝐧 𝐟𝐨𝐫 𝐲𝐨𝐮:

Which story would you rather be telling in December 2025?

Comment below. I genuinely want to know where you stand on this—and I'm betting your answer will tell you something important about what needs to shift in 2025.

The math of missing out gets clearer every year. The question is whether you're going to address it this time around, or carry the regret into another year of "we should have done that."

𝐖𝐞 𝐜𝐚𝐧 𝐡𝐞𝐥𝐩 𝐲𝐨𝐮 𝐰𝐫𝐢𝐭𝐞 𝐭𝐡𝐞 𝐟𝐢𝐫𝐬𝐭 𝐬𝐭𝐨𝐫𝐲 𝐢𝐧𝐬𝐭𝐞𝐚𝐝 𝐨𝐟 𝐥𝐢𝐯𝐢𝐧𝐠 𝐭𝐡𝐞 𝐬𝐞𝐜𝐨𝐧𝐝. Let's talk about your specific situation and what consistent posting could actually mean for your bottom line. Just reply here or reach out—we'll get it done.

12/09/2025

𝐓𝐡𝐞 𝟔𝟖% 𝐆𝐫𝐨𝐰𝐭𝐡 𝐌𝐨𝐬𝐭 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬𝐞𝐬 𝐌𝐢𝐬𝐬

Here's what I would do: stop thinking about lead generation and posting consistency as separate problems.

They're not. They compound.

Most business owners see it like this: "If I post consistently, I get 40% more leads. If I improve my messaging, I close 20% more deals. So total growth is 40% + 20% = 60%."

That's not how math works. That's not how 𝐠𝐫𝐨𝐰𝐭𝐡 works.

Here's the actual calculation:

Start with 100 monthly leads.
Consistent posting gets you to 140 leads (+40%).
Improved conversion on those 140 leads means you close 20% more: 140 × 1.20 = 168 clients.

That's not 60% growth. That's 𝟔𝟖% growth.

One small improvement multiplies into another. Then another multiplies the result. That's compounding. That's the math most people miss.

‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾

𝗧𝗛𝗘 𝗠𝗔𝗧𝗛 𝗢𝗙 𝗠𝗨𝗟𝗧𝗜𝗣𝗟𝗜𝗘𝗥𝗦

100 leads/month (your baseline)
↓
40% MORE LEADS (through consistent posting)
= 140 leads/month
↓
20% HIGHER CONVERSION (through better positioning)
= 168 closed deals
↓
𝐑𝐞𝐬𝐮𝐥𝐭: 𝟔𝟖% total growth (not 60%)

‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾

Now scale that across a full year:

If each client is worth $8,000 to your agency:
• 100 baseline clients = $800,000 annual revenue
• 68 additional clients = $544,000 additional revenue
• New total = $1.344,000

That's a 𝟔𝟖% revenue increase. From two relatively modest improvements working together.

This is why I get frustrated when business owners say "Social media isn't worth it" or "We don't have time for consistency." They're not seeing the compounding effect. They're not calculating what two or three small improvements actually 𝘥𝘰 when they work together.

Here's what actually happens when you get consistency right:

𝐆𝐞𝐭𝐬 𝐠𝐞𝐭𝐭𝐢𝐧𝐠 𝐝𝐨𝐧𝐞:
✓ Consistent posting 5+ times/week (not sporadic)
✓ Brand voice shows up the same way across every platform
✓ Your message doesn't change—just your 𝐞𝐱𝐞𝐜𝐮𝐭𝐢𝐨𝐧
✓ Your team reclaims 40+ hours/month (no more manual posting)

𝐀𝐧𝐝 𝐭𝐡𝐞𝐧 𝐲𝐨𝐮 𝐠𝐞𝐭 𝐢𝐭:
→ 40-60% increase in inquiry volume
→ 15-20% improvement in conversion rate (because you look more professional and consistent)
→ 𝐓𝐡𝐞 𝐥𝐚𝐰 𝐨𝐟 𝐠𝐫𝐨𝐰𝐢𝐧𝐠 𝐨𝐧 𝐭𝐚𝐩 𝐠𝐫𝐨𝐰𝐭𝐡

That 68% isn't theoretical. That's what we see with clients who get this right.

The trap most businesses fall into? They implement one thing. They get one result. They stop because "it's working fine." But they miss the multiplier effect. They miss what happens when two improvements compound into each other.

You know what I would do? I'd stop negotiating with yourself about whether social consistency matters. You've already seen it in your own market—the businesses posting consistently 𝐥𝐨𝐨𝐤 𝐦𝐨𝐫𝐞 𝐜𝐨𝐦𝐩𝐞𝐭𝐞𝐧𝐭. They attract more inquiries. They close more deals.

The math isn't complicated. The ex*****on is where most people fail. That's where we come in.

We Take Care of Your Social Media—meaning we handle the consistency, the posting schedule, the platform management, the brand voice preservation. Your job is to focus on what actually closes deals. Our job is to make sure you look professional, consistent, and 𝐩𝐨𝐬𝐞𝐝 𝐭𝐨 𝐬𝐞𝐞 𝐠𝐫𝐨𝐰𝐭𝐡 𝐟𝐫𝐨𝐦 𝐝𝐚𝐲 𝐨𝐧𝐞.

That 40% lead increase? We've delivered it for agencies managing 15+ client accounts.

That 20% conversion improvement? We've seen it in service providers who look 3x more professional through consistent voice.

That 68% revenue growth? It's not magic. It's math.

What would change if you knew your revenue could compound at 68% just by getting the foundational piece right?

Let me know if you want to see the actual numbers for your specific situation. We'll calculate your 𝐨𝐩𝐩𝐨𝐫𝐭𝐮𝐧𝐢𝐭𝐲 𝐜𝐨𝐬𝐭 together.

12/09/2025

𝗧𝗵𝗲 𝗡𝘂𝗺𝗯𝗲𝗿 𝗡𝗼𝗯𝗼𝗱𝘆 𝗪𝗮𝗻𝘁𝘀 𝘁𝗼 𝗖𝗮𝗹𝗰𝘂𝗹𝗮𝘁𝗲

You know what I would do? I'd stop guessing about whether social media matters and start calculating what it's actually costing you when you're not showing up consistently.

I've spent 30 years watching businesses make this same mistake. They focus on what social media 𝘮𝘪𝘨𝘩𝘵 give them if they "do it right," but they never calculate what it's 𝘤𝘰𝘴𝘵𝘪𝘯𝘨 them when they don't. That's backwards.

Here's the reality: every day your posting is inconsistent, you're losing leads. Every week you go silent, your competitors look more professional. Every month you're doing manual posting instead of strategic work, your team gets burned out and your margins shrink.

These aren't soft costs. They're real money walking out your door.

Let me give you the framework:

Average engagement value × Your conversion rate × % of leads from social × Inquiries lost to inconsistency = Your monthly opportunity cost

For a $500K agency? That's often $2,400+ per month in lost opportunity. For a solo consultant? $700-$1,200 per month. For a service provider? $4,200+ monthly.

Multiply that by 12. That's your annual cost of inconsistency.

Most business owners never run these numbers because they don't want to know. It's easier to say "we should post more" than to look at $28,800 annually walking away.

But here's what changes when you calculate it: the decision makes itself. Once you see the number, you stop negotiating with yourself about whether to invest in consistency. You 𝘬𝘯𝘰𝘸.

I'm not here to scare you into action. I'm here to show you that your inconsistency problem isn't a motivation issue—it's a 𝘣𝘶𝘴𝘪𝘯𝘦𝘴𝘴 𝘤𝘰𝘴𝘵 issue. And business costs have solutions.

𝗙𝗶𝗹𝗹 𝗶𝗻 𝘁𝗵𝗲 𝗯𝗹𝗮𝗻𝗸:

The biggest cost of my inconsistent posting is probably ______________________

(Drop it in the comments. I bet you're underestimating it.)

12/08/2025

𝗔𝗿𝗲 𝘆𝗼𝘂 𝘀𝗲𝘁𝘁𝗶𝗻𝗴 𝟮𝟬𝟮𝟱 𝗿𝗲𝘃𝗲𝗻𝘂𝗲 𝗴𝗼𝗮𝗹𝘀 𝘄𝗶𝘁𝗵𝗼𝘂𝘁 𝗰𝗼𝘂𝗻𝘁𝗶𝗻𝗴 𝘁𝗵𝗶𝘀 𝗻𝘂𝗺𝗯𝗲𝗿?

Here's what I'm seeing with agency owners and solopreneurs right now: they're planning growth for next year, but they're not factoring in what consistent social media posting actually generates in leads.

We ran the math with a client last month. They realized inconsistent posting was costing them roughly $28,000 in annual opportunity cost—leads that never came in because weeks would pass between posts. Once they saw that number, everything shifted. Suddenly, "we should probably post more" became "we need to fix this—it's a revenue problem, not a social media problem."

Here's my question for you heading into Q1:

𝗪𝗵𝗲𝗻 𝘆𝗼𝘂 𝘀𝗲𝘁 𝘆𝗼𝘂𝗿 𝗿𝗲𝘃𝗲𝗻𝘂𝗲 𝗴𝗼𝗮𝗹𝘀 𝗳𝗼𝗿 𝟮𝟬𝟮𝟱, 𝗮𝗿𝗲 𝘆𝗼𝘂 𝗮𝘀𝘀𝘂𝗺𝗶𝗻𝗴:

A) The same bottleneck as 2024 (inconsistent posting, team burnout, manual scheduling eating your hours)

B) A different approach—consistent posting that actually feeds your pipeline

C) Not sure—I haven't calculated what we're actually leaving on the table

D) Already solving it—we've got a system working

The honest answer matters because the gap between A and B isn't small. We're talking 40-60% higher inquiry volume with consistency versus sporadic posting. That compounds.

I'd genuinely love to know where you're at. Pick whichever answer feels most real, and comment below. No pitch—I'm just trying to understand how many business owners are making growth plans without factoring in the social media revenue lever that's literally sitting in front of them.

If you're in category A or C, we should talk. The cost of staying the same is higher than you think.

AI From the Old Guy

12/10/2025

12/10/2025

12/10/2025

12/10/2025

12/10/2025

12/09/2025

12/09/2025

12/09/2025

12/09/2025

12/09/2025

12/09/2025

12/08/2025

Address

Website

Alerts

Contact The Practice

Shortcuts

Share