La Paletera is a food service concept with a very big future. By providing market-fresh, 100 percent natural fruit cups, Mexican crushed-fruit popsicles known as "paletas," smoothies and other delicious, flavorful and healthy food treats, the company has tapped into a huge and rapidly expanding consumer market. The attraction of the La Paletera concept is in the fresh and healthy nature of its pro
ducts and the appeal of its pricing. The popularity of these deliciously sweet treats comes not just from the vibrancy of the flavors but in the guarantee the ingredients are all natural, fresh and made daily to meet a rigid standard of quality. For the health and diet conscious, La Paletera offers excellent alternative to the usual processed and sugar-laden treats, especially for parents concerned about the dietary habits of children and young adults.
