11/19/2025
THC beverages are doing what other cannabis products couldn’t
Women, particularly those older than 40, are driving the trend away from alcohol and toward THC-infused beverages, according to economist Beau Whitney, who closely tracks the cannabis sector.
“They’re replacing that glass of wine at the end of the night with a THC beverage,” he said. “It checks multiple boxes: fewer calories, no sugar and no hangover.”
Part of a broader cultural shift toward intentional and functional consumption. THC-infused beverages allow women to socialize without stepping away from the party or compromising their health, advocates say.
