Heartland Optical

04/30/2026

Yes, we have an office in Grand Island! Meet Dr. Paul Lackore.

Dr. Lackore has called Aurora, Nebraska, home for more than 30 years and enjoys caring for patients of all ages and vision needs. He is also an active member of the Nebraska Optometric Association and the American Optometric Association. Outside the office, he serves on the Aurora City Council, stays involved in his church, and enjoys spending time with family and staying active. Heartland Optical - Grand Island

04/28/2026

We call it the lab. On certain days, the nut house. You call it the place your lenses come to life.

You can see the difference with lenses made in our lab.

04/28/2026

You're Invited! Centered Together is an outdoor community celebration held in CenterPointe's WellBeing Garden, bringing supporters, partners, and advocates together for an evening of connection and purpose. Enjoy live entertainment, local food trucks, opportunities to learn about CenterPointe programs & community awards.

We are incredibly grateful for the support of our Centered Together sponsors.

Your partnership helps make this night possible and supports access to mental health care, housing, substance use treatment, and crisis services for thousands of Nebraskans each year. We truly could not do this work without you.

Tickets are still available for Centered Together! Join us for an evening of connection, community, and impact.

📅 May 14 | 5:30–8:00 PM
📍 WellBeing Garden, 2202 S. 11th St., Lincoln, NE
🎟️ $25 adults / $15 students
Get tickets: https://Pointe.givesmart.com

04/24/2026

Hear from Dr. Cassity West why yearly eye exams matter more than people often realize.

04/23/2026

Our doctors take a thoughtful approach to caring for your vision and eye health. By understanding your work, your routine, and what matters to your day, they help you see with comfort and confidence. Their expertise extends from long-term eye care concerns to preventive eye care exams.

Let our team look out for you.

04/20/2026

Nebraska athletes need eyewear that can keep up with changing light, long days, and constant movement. Learn about how the right sports frames can make a difference in comfort and visibility at the blog, linked in the comments.

04/15/2026

It’s easy to smile when Misty is your optician, and today we’re hoping to return the favor as we celebrate her 2-year anniversary.

Misty also happens to make the best cinnamon rolls in the office. Let’s just say her baking is every bit as appreciated as her care for our patients.

Happy anniversary, Misty!

04/14/2026

Women’s eye health is worth protecting at every stage of life. From age-related macular degeneration to higher risks for certain eye conditions, women often have eye care needs that deserve close attention.

Consider scheduling your regular eye exam to stay ahead of changes and protect your sight for the long run.

04/13/2026

Did you have to bring your screen a little closer to your face to read this?

That may be your sign to schedule an eye exam. Even if these words were easy to read, regular exams help catch vision changes early, keep your prescription up to date, and can reveal eye health concerns before they start affecting how you see the world.

04/10/2026

It was 3 years ago today that Pati, Optometric Technician, joined our team!

If you’ve had an eye exam at our 27th Street location, there’s a good chance Pati has been one of the friendly faces to help you get started. We’re grateful for the care she brings to our team and to the people we serve every day.

Happy 3-year anniversary, Pati!

04/09/2026

Two years? We’re still not sure how that adds up.

With her contagious laugh and bright personality, Mary feels like she’s been part of the Heartland Optical family for much longer. As an optician, she’s great at helping patients find frames that match their style and leave them feeling confident.

Happy anniversary, Mary!

04/07/2026