Heartland Optical

10/31/2025

It's getting a little spooky at our Grand Island office. Happy Halloween!

10/22/2025

Enjoy the game, Joel!!

Congrats to our final Husker Ticket Handoff winner: JOEL C! He won tickets to take his daughter to cheer on Nebraska Volleyball vs Illinois. See his nomination letter below. Thanks to our friends at Heartland Optical for powering all the awesome Handoffs all season long!

"Like all of us, she is a huge Husker VB fan. She has always wanted to attend a game. Josie is a freshman and has played club ball since 5th grade and now first year of HS ball. I keep signing up for season tickets to no avail. Last year we were excited because I thought we were going to our first game but ended up being scammed on Facebook when trying to buy tickets. Getting her to her first Husker VB game would be an absolute blessing!" Enjoy the game together, Josie and Joel!

09/08/2025

If bright lights make your head throb or your eyes ache, it’s not just in your head—it could be migraine-related light sensitivity.

We offer a clinically proven solution: Avulux lenses, designed to filter the exact wavelengths of light that can trigger or worsen migraine attacks.

👓 Come in to try them on and see the difference.

09/03/2025

Another Husker Ticket Handoff winner was announced!

KLIN is teaming up with Heartland Optical for a HUSKER TICKET HANDOFF! Tell us who you'd like to take to a Nebraska Football or Volleyball game and why, and you could win a pair of tickets to the game of your choice to experience it together! Weekly winners will be announced August 25th through Octo...

08/30/2025

Who would you want to take?

KLIN is teaming up with Heartland Optical for a HUSKER TICKET HANDOFF! Tell us who you'd like to take to a Nebraska Football or Volleyball game and why, and you could win a pair of tickets to the game of your choice to experience it together! Weekly winners will be announced August 25th through Octo...

08/22/2025

Our Lincoln offices will close at 4pm for an office celebration! We will reopen tomorrow at 8am. 🎉🥳

08/11/2025

We offer same-day emergency glasses, prescription lens swaps, frame fitting and adjustments, and fast repairs for both kids and adults. In many cases, we can have your new pair ready the same day. Rush fees may apply based on frame, lens, and prescription availability.

08/10/2025

Real Heartland Optical patients sharing real reviews. We love passing these along to our team, so keep them coming if you’ve stopped by recently!

08/06/2025

We fix broken glasses, bent frames, missing nosepads, cracked solder joints, and more...often times the same day! Give us a call if you find yourself in a pickle with a broken pair of glasses 🤓

08/04/2025

When the Snapchat filters come out, shenanigans ensue.

07/31/2025

Outfitting Lincoln’s All-American Rebekah Allick in Guccis yesterday. Thanks to Kylie Matya from Kering Eyewear for the help. Styling for senior year!