Heartland Optical

02/27/2026

With Endless AI, your progressive lenses are designed around you, and we’re excited to bring this brand-new technology to our 4 locations.

Endless AI recommendations provide our lab with lens data well beyond your prescription. We use this information to fine-tune every lens, resulting in glasses that often feel lighter—thanks to advanced lens shaping that minimizes weight while maximizing comfort.

The benefits show up in everyday moments: clearer peripheral vision, smoother focus as you move between distances, and more frame options, even with stronger prescriptions. See what’s possible when your lenses are designed to fit your life at Heartland Optical.

02/19/2026

Two people can have the same prescription and need vastly different lenses. Endless AI accounts for that difference by helping us customize the lens design based on real-world habits, not averages.

Ask about Endless AI at your next appointment to see better with your no-line progressive lenses.

02/16/2026

Contact lenses aren’t meant to last forever. Most prescriptions fall into three common replacement schedules:

• Daily
• Bi-weekly
• Monthly

Replacing your contact on time helps keep your eyes healthy and comfortable. To make the replacement process easy, we offer a contact lens reminder system that delivers fresh contacts straight to your door before you run out!

02/12/2026

Your next “these are so me” frames are here at Heartland Optical, whatever that brand might be!

02/11/2026

Your day moves fast, and your eyes move even faster. From reading a text to working at a screen to relaxing with a book, lenses designed with Endless AI keep up without making you tilt your head or hunt for focus.

Our Heartland Optical locations are some of the first in the world to have Endless AI, and the innovative platform provides our in-house lab with the tools to create lenses that give you sharper vision up close and at arm’s length.

Live life with less blur. Ask for Endless AI at your next appointment.

02/09/2026

Take a peek behind the scenes at our in-house lab and see how we make your lenses.

02/03/2026

Thanks to Dr Lackore and all of the Grand Island team!

🎊Cheers to 10 years of restoring vision and changing lives🎊

This past January Dr. Lackore has completed 10 years since our Grand Island location opened, and +15 more years on top of that as an Optometrist.

For those who don’t know our lovely doctor is an avid church goer. He serves his local community in Aurora as a councilmen. Our doctor is a family man, who spends time with his wife and two children. Dr.Lackore is a grandpa of 4 grand daughters, and soon a grand baby boy!!

If you see him, feel free to congratulate him on not just 10 years with Grand Island Heartland Optical, but also for being a gramp again with the first grandbaby boy!!💙🥳

To book an appointment with our Spec-tacular doctor book here: https://schedule.solutionreach.com/scheduling/subscriber/58966/scheduler

01/30/2026

Happy Friday! Our offices will close today at 3:30pm for a team celebration. We will reopen tomorrow at 8am. Thank you!

01/28/2026

Dr. Jennifer Wemhoff has been with Heartland Optical for more than 10 years, and she’s helped shape a lot of what we do.

Dr. Wemhoff started at our Central location (N. 27 St. in Lincoln) and played a key role in opening our North location (82 & Holdrege St.) where she’s still taking care of patients. She sees all ages, and she especially loves helping kids see clearly and feel confident.

Dr. Wemhoff is active in the Nebraska Optometric Association and the American Optometric Association, and outside the clinic, you’ll usually find her and her family playing soccer.

She’s accepting new patients—schedule soon if you want a spot - https://heartlandoptical.com/schedule-now/

01/27/2026

Can’t choose between brands? Grab both.

Order one pair and get 50% off your second.

11/26/2025

Our office will be closed Thursday-Saturday so our team can celebrate Thanksgiving with family and friends. We will reopen on Monday with normal hours. Happy Thanksgiving!