Nutrition Authority - Max Muscle Retailer

Nutrition Authority - Max Muscle Retailer Contact information, map and directions, contact form, opening hours, services, ratings, photos, videos and announcements from Nutrition Authority - Max Muscle Retailer, 7301 South 27th Street #140, Lincoln, NE.
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✅Nutrition Authority- (Formerly Max Muscle)
✅Certified Nutritionists on Staff
✅Better Than Internet Pricing- all day every day
✅Locally owned & operated.
✅Personalized Nutrition Coaching- featuring Lifebase
✅Serving Lincoln & beyond for 20+ years

These will go FAST 💨 Barebell Brownie Batter protein bars just landed at our South store. 🤤
02/20/2026

These will go FAST 💨

Barebell Brownie Batter protein bars just landed at our South store. 🤤

Training is only half the equation.If you want better performance, better body composition, and better results, you have...
02/20/2026

Training is only half the equation.

If you want better performance, better body composition, and better results, you have to own recovery - sleep, hydration, nutrition, and stress management.

Recovery isn’t optional. It’s part of the plan.

Own it.

Real people. Real results.
Nutrition Authority

Real people. Real results.

Due to the weather- we are closing tonight at 5:30p to allow our team to get home safely before it gets dark and conditi...
02/19/2026

Due to the weather- we are closing tonight at 5:30p to allow our team to get home safely before it gets dark and conditions worsen. Take your time if on the roads and BE SAFE!

02/19/2026

Most people focus on what they feel in the gym.

But a lot of progress happens behind the scenes.

ActivateTOR is built around phosphatidic acid — a researched ingredient that supports the body’s muscle-building signal when combined with training.

This isn’t a quick “feel it” product.
It’s about supporting what you’re already doing — over time.

If you’re training consistently and want to get more out of it, this is worth a look.

Stop in and we’ll help you decide if it fits your plan.

Real people. Real results.
Nutrition Authority

🚨 Staff Pick of the Week 🚨Jacob’s choice: VMI Liquid Carnitine 1500If you’re dialing in training intensity and want supp...
02/18/2026

🚨 Staff Pick of the Week 🚨

Jacob’s choice: VMI Liquid Carnitine 1500

If you’re dialing in training intensity and want support for energy and endurance, this is an easy add-in to your pre-workout stack.

Carnitine plays a role in fat metabolism and cellular energy production — which is why a lot of people use it during leaning phases or higher-volume training blocks.

Simple. Effective. Stackable.

Have questions about how to use it or what to pair it with? Stop in and we’ll walk you through it.

💥And AS ALWAYS, we get products like VMI Liquid Carnitine to you at Better-Than-Internet Pricing.

02/17/2026

About 1 in 3 adults aren’t getting enough sleep.

That impacts more than just how you feel.

Recovery.
Energy.
Hunger.
Performance.

If you’re training hard but not seeing the results you want, don’t overlook sleep.

Questions about recovery or sleep support? We’re here to help.

Real people. Real results.
Nutrition Authority

Your results rarely exceed your standard.If your standard is “when I feel like it,” progress will be inconsistent.If you...
02/16/2026

Your results rarely exceed your standard.

If your standard is “when I feel like it,” progress will be inconsistent.

If your standard is daily ex*****on of the basics, progress becomes predictable.

Raise the standard.
The results will follow.

Real people. Real results.
Nutrition Authority

02/14/2026

It’s not just about getting through a workout or having a “good day.”

It’s about who you’re becoming in the process.

The habits you build.
The standards you keep.
The way you show up.

That’s what builds a lifestyle.

Real people. Real results.
Nutrition Authority

Most people assume progress requires more.More supplements.More restriction.More intensity.More extremes.Most of the tim...
02/13/2026

Most people assume progress requires more.

More supplements.
More restriction.
More intensity.
More extremes.

Most of the time it simply requires refinement.

Better nutrition.
Better hydration.
Better sleep.
Better ex*****on.

That’s where real progress happens.

Questions? Stop in or call- we're here to help you every step of the way.

Real people. Real results.
Nutrition Authority

If your pre-workout doesn’t feel like it used to… don’t assume you need something stronger.Most of the time it’s not the...
02/12/2026

If your pre-workout doesn’t feel like it used to… don’t assume you need something stronger.

Most of the time it’s not the product — it’s tolerance, hydration, recovery, or how you’re fueling your training.

Smarter adjustments beat bigger doses every time.

Got questions about your current setup? Drop them below or stop in and we’ll help you dial it in.

Real people. Real results.
Nutrition Authority

🚨 Staff Pick of the Week 🚨Zane’s choice: VMI CitrullineIf you’re already taking a pre-workout but want better pumps and ...
02/11/2026

🚨 Staff Pick of the Week 🚨
Zane’s choice: VMI Citrulline

If you’re already taking a pre-workout but want better pumps and blood flow… this is an easy add-on.

Citrulline supports nitric oxide production, which helps drive more blood flow to working muscle — meaning better pumps and stronger training sessions.

Simple. Effective. Stackable.

Stop in and we’ll show you how to pair it with your current pre-workout the right way.

💥And AS ALWAYS, we get products like VMI Citrulline to you at Better-Than-Internet Pricing.

💥NEW PRODUCT ALERT💥TC Nutrition’s Batch 27 Pre-Workout just landed. Batch 27 is built for serious energy, big pumps, and...
02/10/2026

💥NEW PRODUCT ALERT💥

TC Nutrition’s Batch 27 Pre-Workout just landed. Batch 27 is built for serious energy, big pumps, and locked-in focus.

✅ 8g Citrulline Malate
✅ 3.5g Beta-Alanine
✅ 325mg Caffeine
✅ Tyrosine + Theanine + Agmatine for that “dialed in” feel
✅ 6 great flavors to choose from

Stop in, checking out and try a free sample! You can also find it online 👇
www.mynutritionauthority.com

💡and AS ALWAYS, we get products like Batch 27 in your hands at Better-Than-Internet Pricing.

Address

7301 South 27th Street #140
Lincoln, NE
68512

Opening Hours

Monday 10am - 7pm
Tuesday 10am - 7pm
Wednesday 10am - 7pm
Thursday 10am - 7pm
Friday 10am - 7pm
Saturday 10am - 6pm

Telephone

+14024214629

Website

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