02/11/2026
Most people evaluate coaches by extremes.
The leanest physique. The freakiest transformation. The genetic outlier who would have succeeded in almost any environment.
That feels logical, but it misses what actually matters.
Great coaching shows up in the middle. In the busy parent. The stressed professional. The lifter with constraints, history, and a ceiling that requires nuance instead of force. Those clients do not need hype or templates. They need judgment, adaptability, and a plan that fits their real life.
Every client has potential. The job of a coach is not to compare ceilings, but to help each person squeeze the most out of their own. Sustainably. Confidently. Over time.
That is the difference between programming and coaching.