PHFE WIC Program (Official)

PHFE WIC Program (Official) Healthy food, nutrition education, and breastfeeding support for 200,000 babies, parents, and kids in LA & OC, CA.

Did you give birth to a baby in the past year? We would like to hear from you!Help University of California, San Francis...
04/17/2026

Did you give birth to a baby in the past year? We would like to hear from you!

Help University of California, San Francisco researchers by taking a voluntary, secure 15-minute survey about the health of you and your baby.

Complete the survey here: https://tiny.ucsf.edu/2026MIHApretest

A few people will be invited to participate in a follow-up call or a focus group. They will get a gift card.

Questions? Contact che@ucsf.edu

Exciting news for your WIC foods shopping! 🎊 🛒WIC is making it easier to fill your cart with more foods your family enjo...
04/16/2026

Exciting news for your WIC foods shopping! 🎊 🛒WIC is making it easier to fill your cart with more foods your family enjoys.

What are your new food options?
• More types of whole grains, like English muffins, pita bread, and corn masa flour
• New yogurt flavors
• Canned fish which includes salmon and sardines
• Fresh herbs

Get ready to shop! Ask your WIC staff about the new WIC Shopping Guide and check the California WIC App for the new foods.

Also, check out the updated New WIC Foods list, shopping guide, and more at www.phfewic.org/newfoods 🛒✨

The purpose of is to highlight the efforts led by and to uplift Black-led solutions and affirm the right of Black Mam...
04/15/2026

The purpose of is to highlight the efforts led by and to uplift Black-led solutions and affirm the right of Black Mamas and birthing people to safety, dignity, healing, and joy.

This year’s theme, Rooted in Justice and Joy, calls for accountability, restoration, and a future where Black families can truly thrive.

WIC is here to support the health and well-being of Black families through culturally specific breastfeeding and nutrition support, health care referrals, community events, and more! 💗

Getting started with WIC is worth it: www.signupwic.com

New WIC foods are here, with tasty options for everyone to enjoy! 🍇🐟 🍉🥯WIC has added more choices to help you shop for t...
04/14/2026

New WIC foods are here, with tasty options for everyone to enjoy! 🍇🐟 🍉🥯

WIC has added more choices to help you shop for the foods your family knows and loves. Enjoy new whole grains, more yogurt flavors, fresh herbs, canned fish, and more.

These updates give your family more flexibility and more healthy options at the store.

See your new choices at MyFamily.WIC.ca.gov

Join our FREE monthly breastfeeding support groups to learn about feeding your baby and what works best for you. 🤱✨Pregn...
04/08/2026

Join our FREE monthly breastfeeding support groups to learn about feeding your baby and what works best for you. 🤱✨

Pregnant or postpartum? We’ve got you! 👶💕 We're here to cheer you on and answer ALL your questions!

PHFE WIC participants – these groups are made just for YOU! Connect with other parents, share experiences, and get expert support in a welcoming space.⁠
⁠
🌍 Available in 6 languages: English, Spanish, Chinese, Vietnamese, Tagalog, & Thai⁠

📱 It's easy to join via Zoom! Just text your preferred group's keyword to 91997, and we'll send you the link!⁠
⁠
Click the link in our bio to check out our schedule and find the perfect group for you!

WIC is adding new whole grain options in mid-April! Your family will have more ways to make the meals you already enjoy....
04/07/2026

WIC is adding new whole grain options in mid-April! Your family will have more ways to make the meals you already enjoy.

New approved options include:
• Corn masa flour
• Whole grain cereals
• Whole grain cornmeal
• Whole wheat bagels
• Whole wheat English muffins
• Whole wheat pita bread

Families now have more choices for already approved whole -grain foods
like pasta, cereals, and tortillas.

These whole grains help give your family the healthy fiber and lasting energy they need for a busy day.

🥯 🍞 See all your new options at MyFamily.WIC.ca.gov

More food choices are coming to WIC! Starting in mid-Apri l, WIC isadding new foods to give your family more options, mo...
04/07/2026

More food choices are coming to WIC! Starting in mid-Apri l, WIC is
adding new foods to give your family more options, more flavors and
more flexibility at the store. 🍇 🌿 🥯 🐟 🍓

You will see new choices like:
• More whole grains
• New yogurt flavors
• Canned fish
• Fresh herbs

These updates make it easier to choose foods that fit your family’s
culture, tastes and needs.

See your new choices at MyFamily.WIC.ca.gov

Starting April 6, your WIC app will show Plant-Based Milk Alternatives instead of Soy-Based Beverage.You can still buy y...
04/06/2026

Starting April 6, your WIC app will show Plant-Based Milk Alternatives instead of Soy-Based Beverage.

You can still buy your soy milk just like before! 🥛 🌿

However, due to a temporary technical issue, some families may experience difficulty when buying soy milk at this time. If this happens, please remove the soy milk from your transaction and continue with your other items. We are actively working to resolve the issue as quickly as possible.

For support or to report concerns, contact California WIC Family Services at (800) 852-5770 or visit myfamily.wic.ca.gov for more information.

Thank you for your patience as we make these improvements 💛

04/01/2026

More fresh and healthy options are coming to WIC in mid-April!

• You will be able to use your WIC Card to buy fresh herbs like cilantro, basil, and rosemary.
• You can also choose more fruit -flavored yogurts like mango, peach, blueberry, and strawberry-banana.

Enjoy more choices! To learn more, visit MyFamily.WIC.ca.gov 🐟 🍓 🍌 🥯

04/01/2026

Starting mid-April, WIC is adding canned fish like salmon, light tuna, and sardines to your food benefits. You will also see more whole grain options like corn masa flour, whole wheat pita bread, whole wheat grain cereal, whole grain cornmeal, and whole wheat bagels!

Enjoy more choices! To learn more, visit MyFamily.WIC.ca.gov 🐟 🍓 🍌 🥯

Yogurt just got even better at WIC! Starting in mid-April, you will have more yogurt flavors to choose from, including n...
04/01/2026

Yogurt just got even better at WIC! Starting in mid-April, you will have more yogurt flavors to choose from, including new fruit flavors. Choose from options like mango, peach, blueberry, and strawberry-banana. 🥭 🍑 🍓 🍌

Try these new flavors in your family’s meals. Use them in smoothies, parfaits, or as a topping. More options mean you can choose what works best for your family’s taste.

See all the approved options at MyFamily.WIC.ca.gov

Fuel your journey without breaking the budget. 🍅 🥙 🍓Discover how you can nourish yourself and your family even on a tig...
03/19/2026

Fuel your journey without breaking the budget. 🍅 🥙 🍓

Discover how you can nourish yourself and your family even on a tight budget. With WIC benefits, you can access nutritious foods that support your health and your family’s growth, because everyone deserves the opportunity to eat well.

Address

Los Angeles County, CA

Opening Hours

Monday 9am - 5:30pm
Tuesday 9am - 5:30pm
Wednesday 9am - 5:30pm
Thursday 9am - 5:30pm
Friday 10am - 5:30pm

Telephone

+18889422229

Website

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The WIC program here in Southern California provides healthy foods, nutrition tips, breastfeeding support, and family resources to pregnant women, infants, and children under 5. Men, grandparents, foster parents, and caretakers of children under 5 are welcome!