Affirmation Darling

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Affirmation Darling

A social impact wellness-stationery brand advocating for homelessness & mental health.

01/10/2025

I’m sure the last thing those affected by the LA wildfires want is a bracelet. But as someone who was homeless in my beautiful LA for two years, without a home or a physical world to anchor me, I know firsthand that rebuilding starts from within. The first thing my husband and I had to do was strengthen our minds and hearts. Only then did the physical pieces of our lives start to come together.

Sometimes, you never know who could begin to rebuild their heart, mind, and soul with just one word, worn simply on their wrist, while they navigate the immense task of rebuilding their physical world. If the mental side of life isn’t ready, the physical side will be even harder. So let’s start at the top.

Giving will always be at the core of my existence, because I owe my existence to all the giving from my chosen family in the past years. So to anyone reading this - If you’re volunteering to support those affected by the LA wildfires or providing free mental health therapy to the families in need, I want to gift you DARLING BRACELETS & AFFIRMATION CARDS to pass.

Please reach out to me. And please SHARE. ❤️‍🩹

05/06/2024

Recently, a sweet, dear friend (if you’re reading this, I adore you K) asked me which affirmations helped me through the toughest times, and it got me thinking 💭 about the words that pulled me through when everything seemed impossible.

Swipe 👈🏾 for my top four powerful affirmations that were my lifeline when I needed strength and clarity. They might just be mere words, but when you keep speaking them over your life, you start believing the words, and then you become those words.

What are your go-to affirmations? Add below! And don’t forget to save this post for those days when you need a reminder that you’re stronger than you think.

05/02/2024

When I was at my lowest, I knew something had to change. So what worked?

⭐️ I began by embracing a growth mindset, realizing that every challenge was an opportunity to learn.

⭐️ I stopped focusing on problems and started seeking solutions, asking myself, ‘What’s the next step?’

⭐️ Routine became my anchor, with daily habits that strengthened my resilience.

⭐️ I chose to surround myself with positivity—whether through people, books, or affirmations—and limited my exposure to negativity, because my homelessness alone was a lot on my plate. 🍽️

⭐️ Trusting in the process, even when it felt uncertain, helped me stay on track and keep hope alive.

These five shifts made a huge difference for me. I hope they help you, too. Let me know which one resonates with you the most! ✨

03/01/2022

👩‍🎤🦸🏽‍♀️🦹🏾‍♀️ March 2022 is Women’s History month! We refuse to build an empire by playing it safe because risk is our middle name!

And because you can never have too many reminders when building your empire, be it a small business or your family or [insert your pursuit], we decided to create some key reminders as wearables for you as you go about your day.

Here’s why we chose these colors and the words -

✨ 𝗣𝗨𝗥𝗣𝗟𝗘 signifies royalty, power and wealth. And all these will manifest when you 𝙅𝙐𝙎𝙏 𝘽𝙍𝙀𝘼𝙏𝙃𝙀 and let go of all worries. Try it!

✨ 𝗣𝗜𝗡𝗞 signifies compassion, kindness and femininity. Allow yourself to be in a place to receive love and kindness by being kind and loving to your ‘self’ first. This won’t happen if you’re distracted and consumed by worry. Choose to 𝙏𝙍𝙐𝙎𝙏 𝙏𝙃𝙀 𝙋𝙍𝙊𝘾𝙀𝙎𝙎 of letting things run its course.

✨ 𝗕𝗟𝗨𝗘 signifies depth, trust, loyalty, sincerity, wisdom, confidence, stability, faith, and intelligence. Self-explanatory!! Just 𝙏𝙍𝙐𝙎𝙏 𝙏𝙃𝙀 𝙏𝙄𝙈𝙄𝙉𝙂 because patience is rewarding. Only fools rush in, but you’re wiser than you give yourself credit for!

💞So which one is your favorite? Tell us below!👇🏾

01/31/2022

🫂 Thanks to ’s love on our mug, on her story this weekend, it’s my honor and delight to welcome over 150 new 𝗗𝗮𝗿𝗹𝗶𝗻𝗴𝘀 to this lil community!

🗣𝗛𝗲𝗻𝗰𝗲, 𝗮𝗹𝗹𝗼𝘄 𝗺𝗲 𝘁𝗼 𝗿𝗲𝗶𝗻𝘁𝗿𝗼𝗱𝘂𝗰𝗲 𝗺𝘆𝘀𝗲𝗹𝗳!

🙋🏾‍♀️My name is Riji, and that handsome man 🐶 is , and the bloke behind him is my husband. 🤪

✈️ We moved from Dallas to LA for acting in 2016 but with the high cost of living in SoCal, our living situation quickly fell apart, forcing us to live in our car for 2yrs until 2019. 🚗

During those two years, we had to navigate through depression and anxiety on our own as we couldn’t afford a therapist of a life coach.

🙇🏾‍♀️ Hence, we would declare customized-to-our-situation affirmations and follow through with actions that would help boost our productivity while uplifting us mentally and emotionally, and keeping us away from depression and suicidal thoughts.

🧏🏾‍♀️This positive mindset is also how we were able to transition out of homelessness, and ever since then, I had always wanted to use my story to make a difference for the underserved and disadvantaged young adults facing homelessness and mental health issues.

🧚🏾‍♀️In 2020, after we were laid off due to COVID-19, I founded Affirmation Darling, a social impact stationery & wellness brand.

🥲Today, we are in over 40 Mom & Pop shops, physical and online, and globally in 8 int’l countries + 42 US states.

❌We never dreamt that we would scale this far when we launched in 2020 through 𝗰𝗿𝗼𝘄𝗱𝗳𝘂𝗻𝗱𝗶𝗻𝗴.

‼️But here we are! 𝗔𝗳𝘁𝗲𝗿 𝗼𝗻𝗲 𝗽𝗮𝗶𝗻𝗳𝘂𝗹 𝘀𝘁𝗼𝗿𝘆 𝗼𝗳 𝗵𝗼𝗺𝗲𝗹𝗲𝘀𝘀𝗻𝗲𝘀𝘀. 🥲

📣𝗬𝗼𝘂𝗿 𝘁𝘂𝗿𝗻 𝘁𝗼 𝘁𝗲𝗹𝗹 𝗺𝗲 𝘆𝗼𝘂𝗿 𝘀𝘁𝗼𝗿𝘆! Please introduce yourself in the comments! 😍

01/28/2022

✍🏾 Journaling is a very powerful weapon to manage your mental health! It helped manage mine when I was homeless until 2️⃣0️⃣1️⃣9️⃣.

📕Find a journal that you like and make her your prime BFF who can help nurture your thinking process and fire up a POSITIVE mindset. Because when you think and speak positive, you manifest the life & joy you want.

🥼Now onto the juicy science. 🧪According to ongoing research, here’s what happens to your 🧠 when you journal -
✨Boosts your mood/affect.
✨Enhances your sense of well-being
✨Reduces symptoms of depression before important events
✨Improves your working memory
✨Improves asthma or rheumatoid arthritis in a clinically relevant way, even four months later
✨Reduces intrusive thoughts & increase emotional regulation
✨Results in more health-promoting immune responses
✨Decreases depressive symptoms

👇🏾Drop below your favorite journal prompt.

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Los Angeles, CA

Website

http://www.affirmationdarling.com/

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