Perelel

Our pre & postnatal vitamins provide optimal nutrients for exactly where you are in your motherhood

03/14/2026

Inspired by third trimester routine ✨

03/13/2026

Fatigue, brain fog, hair shedding, low mood—these can be caused by variety of factors, including low iron levels. So we did something about it.

Swipe through to learn about Ferrochel® , our clinically studied, bioavailable and easily digestible format of iron. Our doctors included it in 8 Perelel formulas, supporting you through pregnancy, postpartum, heavy periods and beyond.

Find your stage-specific iron routine at the link in bio.

03/11/2026

Hitting your protein goals has never been easier—or more delicious.

Our Triple-Support Protein helps support lean muscle, brain performance, gut health, and more. The best part? It’s NSF and Clean Label Certified—independent, third-party validation that it meets rigorous safety and quality standards.

03/10/2026

Our Triple-Support Protein just got NSF Certified! Independently tested for 270+ no-go substances. Every batch, every ingredient.

Most protein powders aren’t required to be tested for heavy metals. Ours is and NSF Certified to prove it.

03/10/2026

Exciting news 🤍 Perelel co-Founders and have been named to ’s Female Founders 500—honoring the most dynamic women building what’s next. 
We created Perelel to ensure every woman feels seen and supported in her health journey. This recognition only deepens that commitment.

03/10/2026

I’m ready with all my hospital bag essentials, including ’s doctor-formulated Triple-Support Protein. I got to try their new packaging early before it officially launches next week and I loved how easy it was to pack.

03/08/2026

This International Women’s Day, we asked our team what they wish someone told them about their health sooner. Because women sharing knowledge is powerful.

03/07/2026

Your daily routine just got an upgrade.

For a limited time, customers who add Triple-Support Protein in the subscriber portal will receive an exclusive mystery gift, designed to deliver the perfect scoop of protein, creatine, and prebiotic fiber every time.

Available only in the subscriber portal for first-time protein subscriptions while supplies last.

03/06/2026

If you’re experiencing afternoon crashes, irregular cycles, or fatigue—your hormones are speaking to you.

We asked Naturopath and Perelel Panel member Dr. Caitlin O’Connor to share three everyday tips she turns to when hormones feel out of sync.

Start balancing yours today with a doctor-approved routine to support your hormonal and metabolic health. Shop the new Hormone & Metabolic Support Duo at the link in bio.

03/04/2026

During pregnancy your body and baby are rapidly changing. We think it only makes sense that your prenatal changes, too.

👩‍⚕️ Built by doctors
🤰 Tailored to your exact trimester
🍃 High-quality ingredients—always
✅ Third-party tested
✨ Everything you need in one daily pack

Find your Perelel Prenatal Pack—now in the link in bio.

03/04/2026

Supported by Perelel 🤍

Our February Mommy & Me gatherings were all about connecting with each other—on the mat, with our littles and in community.

Want to join the fun? Find an event in your city at the link in bio.

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Mary Kay Cocharo, MFT
11500 W. Olympic, Suite 614

Want your practice to be the top-listed Clinic in Los Angeles?

Our Story

We are Perelel. Here is our story.

It all started in 2018 when two Los Angeles moms, Alex Taylor and Victoria Thain Gioia, found themselves pregnant and frustrated with their prenatal vitamins.

MEET VICTORIA AND HER OB/GYN, DR. BANAFSHEH BAYATI.

In early 2019, Victoria’s daughter was born with a cleft lip without having any common risk factors or genetic link. As someone who had gone to great lengths to take all of the right vitamins, read all of the right research, and was lucky enough to have an incredible OB/GYN, Dr. Banafsheh Bayati, Victoria was shocked to learn how much was left unsaid and underserved for women during pregnancy.

The pair learned that this type of cleft was associated with a folic acid deficiency, which was particularly surprising given that Victoria had sought a prenatal she trusted with folic acid. It turns out, about 40 to 60 percent of women have a common genetic mutation, the MTHFR variant, which prevents them from converting folic acid into folate, the usable format. She was also astounded to learn that an increase in folate intake during the first four to seven weeks of pregnancy are crucial. It was all too clear that the industry’s one-size-fits-all approach to prenatals is not the right one.

MEET ALEX

Meanwhile, Alex, a content expert and self-proclaimed wellness buff, spent hours pouring over resources to learn the importance of adjusting her vitamins as she moved through each phase of her pregnancy. She followed all the rules. Alex supplemented her prenatal vitamin with CoQ10 when she was trying to conceive, added extra calcium during her later trimesters, and all the while paired these with an Omega that offered both high-quality DHA and EPA. She was sourcing vitamins from all over and sorting pills and bottles each morning. It was a haphazard, time-consuming and expensive approach that went against her personal principles of sustainability. This isn’t the way it should be.

Women deserve better.

When Alex and Victoria learned that they were both going through a similar experience with their prenatals, they decided to dig deeper. They discovered that there was essentially no regulation in the prenatal industry, no specifications around the ingredients included, and perhaps worst of all, little information as to what even should be in there. The available prenatals were a one-size-fits-all approach to nutrition that failed to deliver adequate dosages of the appropriate nutrients at the time when they’re needed most throughout a pregnancy. Turns out, timing is critical in nutrition.

SO LET’S CHANGE THAT.

Most prenatals use a one-size-fits-all approach to prenatal nutrition that fails to deliver targeted nutrients for each unique stage.

Victoria and Alex teamed up with Dr. Banafsheh Bayati, who joined as Medical Co-Founder, to run point on formulation and medical community relations. Alex and Victoria knew firsthand the importance of OBs at this time, so they wanted to give women access to the best.

Together, we are Perelel.

Welcome to our collective of leading experts, supermoms and power-women. Together, we work in parallel. Always by your side.

Perelel

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