01/15/2021
From RCD Jessica Garvin. Soooo good!
A little bit off topic tonight but I shared this in a few other groups & wanted to make sure to share it with those of you who haven't seen it yet! Lots of good nuggets for your business. After you read it, let us know if any of these will be areas you will be working on in your business or with your leaders! XO
Over the course of the last few months, Brandon Garvin has been doing business deep dives with our executive+ leaders. Brandon has a background in analytics & network marketing, so these are really his jam! They started out with a lengthy google form asking for tons of information, which he then spent an hour inputting the information, creating graphs, finding trends & digging into downlines, and finished with a one hour zoom call to go over his findings & chat the nitty gritty with our leaders. We wanted to share a few observations/lessons we have learned that we think will help you guys & your teams!!
1. Thriving teams are typically those using the buddy system. The teams that grow the fastest out of the gates are those that find someone that matches their drive & passion. Running with a friend, that’s also new and encounters the same highs & lows, is almost always present in new teams with explosive growth. I’ve seen it happen with stacking, but more often it’s a close, personal friend.
Action Items: if you have a new builder, encourage them to grab one friend to do the business with right out the gate. Also, if you have a new builder who already has enrolled a friend to do the business with, nurture the heck out of that relationship & get them on the right track as soon as possible.
2. Packaging essential rewards with PSK signup will likely double your ER%. Those that include ER in their Enrollment “pitch” have an ER% in the 60s. Those that don’t, have it in the 30s. By encouraging people to join ER when they sign up by pitching the lifestyle change and the ditch & switch is more effective than revisiting your new members 2-3 months down the road and trying to get them to join ER.
Action Items: Practice your ER pitch with kit sign up. Maybe it's an incentive, maybe it's just an explanation of how they are signing up for a lifestyle change and they will need to continue ordering in order to truly see the benefits from their kit, however you want to phrase it, practice it and make sure to include it every time you are signing someone up for a kit. Use conscious language and don't discount your people, saying "oh that? you can sign up for that later." or "oh that's totally optional, you don't have to do that" will absolutely teach them that they don't need it.
3. You can’t stop personally enrolling until you hit the rank you want to stay at. You want to grow? Enroll people. You want to rank up? Enroll people. You want to increase morale across your team? Enroll people. I’ve seen members enroll 50+ people, hit Silver, then stagnate. Why? They stopped personally enrolling, and then so did their frontline. And then their frontline. What you do trickles down. When you are constantly bringing new members to your team, you are bringing new ideas, new perspectives & new networks.
Action Items: Enroll people. And never stop telling your team how important it is for them to enroll people. Make a list of 25 people every month. Nurture relationships with those people, be intentional about your interactions with them. Don't be afraid to ask for referrals. Maybe you have a friend who will never say yes, but she might have a friend who would love to learn more, buy her a coffee & ask her to pass your info along. Get creative & do whatever it takes to bring in 1-3 people every single month.
4. Lead by example. This goes hand-in-hand with the last point, but this point is more about how you portray the business & lifestyle. Are you stressed, frazzled, frustrated, negative? We all get that way, but when it shows through to your downline (and especially new members), they follow suit as negativity attracts negativity. Also, Do you overly-cater to your new builders? Or do you tell them how they can find it? There’s a balance, but set an example that’s duplicatable.
Action Items: BE the team you want to see. Or fake it til you make it.
5. Don't reinvent the wheel but BE YOURSELF. It’s a fine line to walk when you’re developing your brand and leveraging team resources. If your upline has crafted email templates, classes, scripts, educational materials, USE THEM. No need to reinvent the wheel. With that said, know the limits of using other people's stuff.
Action Items: Be conscious as to what’s worth spending redundant, non-duplicatable efforts on. A good rule of thumb: when branding yourself & enrolling people: use your own photos & your own voice BUT when educating your members: use resources that already exist.
Reposting other peoples pictures and trying to do things the exact way everyone else is, isn't going to set you apart, you have to tell YOUR story.
Oh, and don’t start your own Facebook Group (unless you’re a REALLY, REALLY high enroller) until you hit Platinum.
(I'm really annoyed that we had enough info to make a #6, I much prefer things presented in groups of 5, LOL)
6. Reconsider building that spouse account. Don’t forget the reason you decided to build your YL business, it’s unlikely to create 2 accounts. People have become so focused on building their spouse’s business, that they miss out on building THEIR business. We are seeing it happen across the board, people have enrolled their spouse when they were in need of a leg, but then let it consume them and are trying to build an entire second business with their personal enrollments instead of stacking where people are working and where the momentum is in other legs.
That being said, spouse accounts CAN be done successfully, we aren't against it, but it needs to be a secondary focus after building your own business first.
Action Items: Unless your runners are under your spouse, don't throw all of your personal enrollments & time into that leg just to get a second paycheck. Continue stacking where you have momentum!
