03/26/2026
If you’ve been around here for any amount of time, you’ve heard me talking about this subject, and sadly it won’t be the last time.
This is about ethics, alignment, and respect for the professionals who are actually doing the work.
As a licensed aesthetician of nearly two decades, I’ve built my career on results, trust, and long-term client relationships.
I’ve spent thousands of hours in the treatment room guiding clients through barrier repair, acne, pigmentation, aging and everything in between.
And I can say this with full confidence:
Estheticians are essential in the skincare industry.
We are the bridge between formulation and transformation.
So when brands position themselves as “medical grade” (a marketing term, not a regulated one), require medical oversight for us, and simultaneously sell direct-to-consumer… that’s a BIG disconnect.
If it truly requires professional guidance, the model should reflect that. If it doesn’t, please stop positioning it that way.
I understand large partnerships, affiliations, and protected distribution channels,… but let’s call it what it is instead of placing barriers on the very professionals (estheticians) best equipped to deliver results.
Because the truth is:
We spend the most time with our clients.
We build the deepest trust.
We ensure compliance.
We are the reason products work the way they’re intended to.
When that role is overlooked, it doesn’t just impact us and our businesses, it impacts outcomes and desired results from your end customer. Aka: OUR clients.
I will always advocate for business models rooted in transparency, sustainability, and mutual respect.
For brands that value the Esthetician.
For partnerships that feel aligned and not contradictory.
This is an invitation to reevaluate, but it is also a boundary.
We are not here to be gatekept and bypassed at the same time. We are here to collaborate, elevate, and deliver real results.
All said with love and with conviction. 🙏