10/10/2012
Annual consumption in emerging markets will rise to $30 trillion, from $12 trillion, by 2025. McKinsey experts discuss how multinationals can harness the biggest economic force in the history of capitalism.
http://www.mckinseyquarterly.com/wrapper.aspx?ar=3022&url=http%3a%2f%2fwww.mckinseyquarterly.com%2fWinning_the_30_trillion_decathlon_How_to_succeed_in_emerging_markets_3022%3fpagenum%3d1%23video&pgn=winn12_exhibit
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