Ulla Eyewear

Ulla Eyewear Ulla (pronounced ooo-la) is a locally owned and family-operated eyewear store. Our store offers a wide selection of frames, sunglasses, and premium lenses.

We welcome folks with booked appointments or as a walk in. Ulla (pronounced ooo-la) is a locally owned and family operated eyewear store in Madison, WI. Our store offers a wide selection of fashionable and colorful frames and sunglasses for both men & women. Many exclusive lines and eyewear accessories make Ulla a unique shop

Every order comes with delicious, custom-made chocolates from a great local business, Madison Chocolate Company. Plus, w...
12/26/2025

Every order comes with delicious, custom-made chocolates from a great local business, Madison Chocolate Company. Plus, we sprinkle in some extra goodies to make your experience even sweeter! 💖

We are closed today to enjoy time with friends and family. Wishing you and yours a very Happy Pawliday! 🎄
12/25/2025

We are closed today to enjoy time with friends and family. Wishing you and yours a very Happy Pawliday! 🎄

Ulla Eyewear's Customer of the Day!Morgan is glowing in her new ultra-light frames.Comfortable, modern, effortless.This...
12/24/2025

Ulla Eyewear's Customer of the Day!

Morgan is glowing in her new ultra-light frames.
Comfortable, modern, effortless.
This might be your sign to try something featherlight.
Ask to see our lightweight collections.

Tiny gnome. Big holiday energy.Theo knew what they were doing when they created this delicious green frame. 🎄😏theo eyewe...
12/22/2025

Tiny gnome. Big holiday energy.
Theo knew what they were doing when they created this delicious green frame. 🎄😏
theo eyewear

Only 3 more days of our Donate and Save event left! Help us help others. 🌟 Time is running out! Just 3 more days left in...
12/21/2025

Only 3 more days of our Donate and Save event left! Help us help others.
🌟 Time is running out! Just 3 more days left in our Donate and Save event, and we need your help to make a difference!

Join us in supporting the The River Food Pantry by donating essential items like canned fruits, veggies, tomatoes, cereal and pasta. Your contributions can brighten someone’s day and fill empty plates in our community.

Let’s come together and show that kindness is always in season! Swing by, donate, and enjoy exclusive savings while you’re at it. Ready to make an impact? Stop by before it’s too late! ❤️✨

Ulla Eyewear's Customer of the Day!Deanna worked with Margot, hoping to see the newest from Thankfully, our new collecti...
12/20/2025

Ulla Eyewear's Customer of the Day!

Deanna worked with Margot, hoping to see the newest from

Thankfully, our new collection was in and ready for the picking! This bold red was the top choice!

A lil Flashback Friday of Amy, Grace, and Mel weathering the Small Business Saturday storm!Hilldale provided us with a d...
12/19/2025

A lil Flashback Friday of Amy, Grace, and Mel weathering the Small Business Saturday storm!

Hilldale provided us with a disposable camera to share our memories and create a vintage look to the photos!

Ulla Eyewear's Customer of the Day!Tim came to Ulla to update his look after a few years away. We love the oversized ta...
12/18/2025

Ulla Eyewear's Customer of the Day!

Tim came to Ulla to update his look after a few years away. We love the oversized take on an aviator by theo eyewear

Thanks, Tim! We appreciate the support!

It was a pleasure, Shannon! Thank you so much for sharing your experience!
12/17/2025

It was a pleasure, Shannon! Thank you so much for sharing your experience!

If you’ve met Grace, you know — she can fix anything.Repairs, adjustments, runaway screws… she’s got you.Stop in for fre...
12/17/2025

If you’ve met Grace, you know — she can fix anything.
Repairs, adjustments, runaway screws… she’s got you.
Stop in for free adjustments anytime!

Ulla Eyewear's Customer of the Day! Meet Patricia! Patricia took advantage of our 3-for-1 great price lens offer to upd...
12/15/2025

Ulla Eyewear's Customer of the Day!

Meet Patricia! Patricia took advantage of our 3-for-1 great price lens offer to update glasses, sunglasses, and computer glasses so she's ready to take on 2026!

We especially love this chocolate brown LINDBERG 6564 for its dramatic uplift and delicate look (but still so durable!)

We love a classic! The new collection from Barton Perreira features frames like this one, the Caro and it's unique take ...
12/14/2025

We love a classic! The new collection from Barton Perreira features frames like this one, the Caro and it's unique take on a classic, oval shape!

Address

Hilldale Shopping Center/562 N Midvale Boulevard
Madison, WI
53705

Opening Hours

Monday 10am - 8pm
Tuesday 10am - 8pm
Wednesday 10am - 8pm
Thursday 10am - 7pm
Friday 10am - 8pm
Saturday 10am - 8pm
Sunday 11am - 6pm

Telephone

+16082313937

Website

Alerts

Be the first to know and let us send you an email when Ulla Eyewear posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Contact The Practice

Send a message to Ulla Eyewear:

Shortcuts

Share

Share on Facebook Share on Twitter Share on LinkedIn
Share on Pinterest Share on Reddit Share via Email
Share on WhatsApp Share on Instagram Share on Telegram

Category

Our Story

Ulla (pronounced ooo-la) is a locally owned and family operated eyewear store. Our store offers a wide selection of fashionable and colorful frames and sunglasses for both men & women. Many exclusive lines and eyewear accessories make Ulla a unique shop