Ulla Eyewear

Ulla Eyewear Ulla (pronounced ooo-la) is a locally owned and family-operated eyewear store. Our store offers a wide selection of frames, sunglasses, and premium lenses.

We welcome folks with booked appointments or as a walk in. Ulla (pronounced ooo-la) is a locally owned and family operated eyewear store in Madison, WI. Our store offers a wide selection of fashionable and colorful frames and sunglasses for both men & women. Many exclusive lines and eyewear accessories make Ulla a unique shop

Join us this Saturday and give back while you treat yourself!Donate & SaveBring a bag of non-perishables or $10 for the ...
11/27/2025

Join us this Saturday and give back while you treat yourself!

Donate & Save
Bring a bag of non-perishables or $10 for the River Food Pantry and get:
• $100 off any full-price frame/sunglasses with prescription lenses
• $50 off any full-price frame/sunglasses

Wait! There's more!
• 3-for-1 Great Price Lens Offer
• Buy 2 frames, get 1 FREE
(Some reasonable restrictions apply)

Giveaway
All purchases made on Small Business Saturday are entered to win one of three amazing gift cards from , , or !

Come shop local, support our community, and score incredible savings.

Ulla Eyewear's Pet of the Day with Meet Chad Hugo! This young adult Labrador retriever mix is full of energy, love, and ...
11/27/2025

Ulla Eyewear's Pet of the Day with

Meet Chad Hugo! This young adult Labrador retriever mix is full of energy, love, and enthusiasm. He adores playtime and meeting new friends, and with positive training and plenty of affection, he’s ready to become the best dog he can be. Chad Hugo is looking for a home without small children where he can thrive as a joyful and loyal companion. He’s a member of Dane County Humane Society’s Lonely Hearts Club which means his adoption fee has been reduced.

Ulla Eyewear's Customer of the Day!Gigi came to us a second time to replace her favorite Ulla glasses! This time, she w...
11/26/2025

Ulla Eyewear's Customer of the Day!

Gigi came to us a second time to replace her favorite Ulla glasses! This time, she wanted to upgrade her look to a lighter/more subtle one. The Ulla Eyewear private collection was perfect! This frame gives her the subtle look she wanted but in a trendy, geometric shape!

Thank you, Gigi! You look amazing!

11/25/2025

In September, Amy and Brittany returned from Silmo, one of the BIGGEST optical shows in the world, held in Paris! It was an unforgettable experience filled with stunning frames and cutting-edge eyewear design. We’re so excited to introduce the fun new lines we discovered from France, Italy, and Spain!⁠
⁠
They also had the chance to connect with some of our favorite frame reps, Joe from , and even meet the incredibly talented Patty Perreira herself, along with sisters and designers Betty and Dixie from the beautiful .klein.paris collection.

Grace was recently part of a training with and received this as a reminder for when we're in the grind day after day.Gi...
11/24/2025

Grace was recently part of a training with and received this as a reminder for when we're in the grind day after day.

Giving a ________ is the best part of our job; we love seeing you, serving you, and making you feel fab!

The possibilities are endless with !Did you know that each frame can be customized in a variety of colors and sizes to f...
11/23/2025

The possibilities are endless with !

Did you know that each frame can be customized in a variety of colors and sizes to fit you perfectly?

We are one week away from Small Business Saturday, so we thought we'd share non-monetary ways you can engage with your f...
11/22/2025

We are one week away from Small Business Saturday, so we thought we'd share non-monetary ways you can engage with your favorite businesses this year!

1. Liking posts - It's kind of like giving us a little pat on the back for the hard work in curating, scheduling, and posting our content

2. Comment with something nice - A little goes a long way

3. Leave a positive review - If you've been in our store (or another local biz you love), had a nice time, but haven't shared your experience yet, now's the time!

4. Follow on social media - It helps us grow!

Ulla Eyewear's Customer of the Day!Yvonne worked with Maddy, ready for something FUN to update her glasses look! The T...
11/21/2025

Ulla Eyewear's Customer of the Day!

Yvonne worked with Maddy, ready for something FUN to update her glasses look! The Tracing is the perfect blend of classic (who doesn't love a round frame!) and interesting (the double lines, come on!).

Thank you, Yvonne!

We are 3 days away from the start of Donate & Save! This annual event is our opportunity to give back to YOU for your g...
11/20/2025

We are 3 days away from the start of Donate & Save! This annual event is our opportunity to give back to YOU for your generosity!

Donate a bag of nonperishable goods or a $10 donation to the and we'll take $100 off your purchase of a frame with prescription lenses!

Ulla Eyewear's Pet of the Week with Meet Onyx, a 100-pound lovebug who’s ready for a fresh start and a family to call hi...
11/20/2025

Ulla Eyewear's Pet of the Week with

Meet Onyx, a 100-pound lovebug who’s ready for a fresh start and a family to call his very own! This playful, snuggly Labrador Retriever mix is as affectionate as they come, and once he gets to know you, he’ll happily become your loyal shadow. He has a lot of enthusiasm and can get a little jumpy at times, so he’s hoping to find a patient adopter who can continue positive-reinforcement training to help him become the best boy he can be. Onyx is looking for a special home where he can be the only pet and soak up every bit of love and attention you’ve got to give.

11/19/2025

We love our customers!

Address

Hilldale Shopping Center/562 N Midvale Boulevard
Madison, WI
53705

Opening Hours

Monday 10am - 8pm
Tuesday 10am - 8pm
Wednesday 10am - 8pm
Thursday 10am - 7pm
Friday 10am - 8pm
Saturday 10am - 8pm
Sunday 11am - 6pm

Telephone

+16082313937

Website

Alerts

Be the first to know and let us send you an email when Ulla Eyewear posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Contact The Practice

Send a message to Ulla Eyewear:

Shortcuts

Share

Share on Facebook Share on Twitter Share on LinkedIn
Share on Pinterest Share on Reddit Share via Email
Share on WhatsApp Share on Instagram Share on Telegram

Category

Our Story

Ulla (pronounced ooo-la) is a locally owned and family operated eyewear store. Our store offers a wide selection of fashionable and colorful frames and sunglasses for both men & women. Many exclusive lines and eyewear accessories make Ulla a unique shop