What are the opening hours?

Monday 10am - 8pm Tuesday 10am - 8pm Wednesday 10am - 8pm Thursday 10am - 7pm Friday 10am - 8pm Saturday 10am - 8pm Sunday 11am - 6pm

Ulla Eyewear

Ulla (pronounced ooo-la) is a locally owned and family-operated eyewear store. Our store offers a wide selection of frames, sunglasses, and premium lenses.

We welcome folks with booked appointments or as a walk in. Ulla (pronounced ooo-la) is a locally owned and family operated eyewear store in Madison, WI. Our store offers a wide selection of fashionable and colorful frames and sunglasses for both men & women. Many exclusive lines and eyewear accessories make Ulla a unique shop

01/23/2026

Small dog, big heart, perfectly framed for her next chapter. Which frame do you like best on her? Something a little softer or more bold?

Ulla Eyewear's Pet of the Week with the Dane County Humane Society Meet Valentina, an adorable adult chihuahua mix with a heart full of love just waiting to shine. She can be a little nervous at first, but give her some time, gentle pets, and a few tasty treats, and her playful, sweet personality comes right out. Valentina would do best in a calm home with older kids or adults who are happy to let her move at her own pace and show her that the world is not so scary after all.

01/22/2026

Winter style comes together in the details, and eyewear is the one accessory that shows up in every look!

Our newest frame line, Tarian, is designed to move effortlessly between styles. It pairs just as well with tailored layers and timeless textures as it does with rich, statement-making colors or clean, modern silhouettes.

Pair them with pieces from our new COTI accessory line for an extra layer of intention, because the right eyewear doesn’t just finish an outfit, it defines it!

01/21/2026

Two materials, one standout look.
Bevel frames pair rich acetate with lightweight titanium for color, comfort, and just the right amount of edge.
Design that feels as good as it looks.

01/20/2026

Meet Brittany! Owner, eyewear lover, and the heart behind Ulla Eyewear.

If there’s something artsy to make, invent, or reimagine, she’s all in. Friends and family would describe her as creative, kind, and funny, traits that show up in everything she does. If Brittany were a frame from Ulla, she’d be a Tarian, timeless with a playful twist.

When she’s not in-store, you’ll likely find her dancing, singing (sometimes like Alvin and the Chipmunks), experimenting in the kitchen, or spending time with her dog.

From continuing Ulla’s legacy to making sure every person who walks through our doors feels cared for, Brittany leads with warmth, creativity, and a deep love for this community. If you’ve ever felt truly seen here, you’ve felt her impact.

01/19/2026

Just about a week left to place your votes for Brava Magazine's annual Raves & Faves! Ulla Eyewear would love it if you'd vote for us! Once a day, every day until January 25th!

Click here to vote: https://bravamagazine.com/raves-faves/ #/gallery/?group=529116

01/17/2026

Not an appointment. A personalized styling session!

From the moment you walk in, your time at Ulla is about you. Our expert opticians start by listening, learning your style, your lifestyle, and what you want your eyewear to say, before thoughtfully curating frames just for you.

No rushing. No pressure. Just one-on-one guidance to help you find frames that truly fit your face, your vision, and your life.

Book your Free Personalized Styling Session today at ullaeyewear.com/schedule-appointment

01/16/2026

Winter hats deserve great sunglasses.
Style tip: A cozy hat paired with sunglasses in complimentary or contrasting tones instantly pulls a winter look together. Bonus points for polarized lenses on bright, snowy days.
Happy National Hat Day! ❄️🕶️

01/15/2026

As we step into a new year, we’re taking a moment to reflect on 2025, on the faces we styled, the conversations we shared, and the community that continues to support us.

Here’s to 2026: a year of clarity, confidence, and showing up as your best self. We can’t wait to help you see (and feel) your best in the months ahead.🧡

01/14/2026

Ulla Eyewear's Pet of the Week with the Dane County Humane Society!

Meet Toby, an adult husky mix who brings a lot of joy and personality wherever he goes. He loves attention, enjoys playtime, and is happiest when spending time with his people. Toby is a smart pup who knows a few commands in both English and Spanish, and he’ll do well with an adopter who can offer structure and help him build up his confidence with positive reinforcement. Toby prefers slow, polite introductions with other dogs and is looking for a home with teens or older humans.

01/13/2026

Sparkle season isn’t over yet.
Francis Klein Paris frames add magic to any winter outfit — just ask Amy & Margot.

01/12/2026

A couple of weeks ago, we had theo eyewear in store helping us choose the newest frames for 2026!

We're excited to see: thin frames, bright colors, shapes that never go out of style (because Theo doesn't try to follow trends!) arrive in the next few weeks.

01/10/2026

It's that time of year - Brava Magazine's annual Raves and Faves, and we'd love your vote!

You can vote once a day, every day between January 1 and January 25!

Use this link to vote! https://bravamagazine.com/raves-faves/ #/gallery/510914162

Address

Hilldale Shopping Center/562 N Midvale Boulevard
Madison, WI
53705

Opening Hours

Monday	10am - 8pm
Tuesday	10am - 8pm
Wednesday	10am - 8pm
Thursday	10am - 7pm
Friday	10am - 8pm
Saturday	10am - 8pm
Sunday	11am - 6pm

Telephone

+16082313937

Website

http://www.ullaeyewear.com/

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Our Story

Ulla (pronounced ooo-la) is a locally owned and family operated eyewear store. Our store offers a wide selection of fashionable and colorful frames and sunglasses for both men & women. Many exclusive lines and eyewear accessories make Ulla a unique shop