What are the opening hours?

Monday 7:30am - 4:30pm Tuesday 7:30am - 4:30pm Wednesday 7:30am - 4:30pm Thursday 7:30am - 4:30pm Friday 7:30am - 4:30pm

Forward Fertility

Home
United States
Madison, WI
Forward Fertility

Wisconsin's surrogacy expert helping families with egg donation and gestational carriers since 2013. Parents-to-be are from the U.S.

Now offering IVF monitoring and ultrasounds at our Madison and Wausau locations! The only surrogacy AND egg donation agency in Wisconsin and one of the few agencies in the country headed up by a Nurse Practitioner. As a surrogate candidate, why work with an agency from the East or West coast or drive to Chicago? Parents to be from all over the US can rest assured knowing that the surrogate and/or egg donor they match with has dedicated support from the beginning to the end of the process. Forward Fertility works with surrogates and egg donors in WI, IL, MN, and IA. Forward Fertility has collaborated with IVF clinics across the US, including, but not limited to: Oregon Reproductive Medicine, RMA of New Jersey, Wisconsin Fertility Institute, Froedtert, Fertility Centers of Illinois, Advanced Fertility Centers of Chicago, Reproductive Health and Fertility in Rockford, Center for Reproductive Medicine in Minneapolis, UCSF Fertility, Shady Grove, to name a few...

04/02/2026

Join us at the ABC Consignment Sale and meet Katie, the sonographer at Forward Fertility Wausau. Katie is available to assist with IVF monitoring and provide pregnancy ultrasound sneak peeks at our Wausau location.

03/27/2026

Five embryo transfers in a row all successful, and all with first‑time surrogates on their very first transfer… that’s truly remarkable. This is a testament to our careful coordination, thoughtful matching, working with IVF clinics with great success rates, and the tremendous dedication of everyone involved.
And now you’ve got a whole wave of 2026 babies on the way — what a joyful year it’ll be for your matches and for you as you support them through pregnancy and beyond.

03/23/2026

Can you tell the gender from these ultrasound pics?
😅 Don’t worry — you don’t have to!
Forward Fertility offers elective ultrasounds + early gender sneak peeks at our Wausau office.
Skip the guessing and enjoy the experience.
👉 Book now: forwardfertility.com

03/21/2026

How can this not make you smile?
This darling baby was brought into the world with the help of a Forward Fertility surrogate — and today we’re celebrating a beautiful milestone.
Two years ago, her now‑dads met the incredible surrogate superhero who would help make their dream of parenthood come true. That match meeting set in motion a journey filled with trust, hope, and so much love.
Surrogacy is love. 💕
Love in action.
Love shared.
Love that grows families.
Here’s to this sweet girl, her amazing dads, and the selfless surrogate who helped bring her into their arms. 💫

03/20/2026

🌸 Spring Sale Event!
Get 20% off your second elective ultrasound when you schedule at our Wausau location.
✨ Offer valid through May 15, 2026.
📅 Learn more or schedule online: forwardfertility.com

03/17/2026

This little sweetie just turned one — truly the pot of gold at the end of the rainbow. 🍀🌈 We hope you’re all feeling a little extra lucky today. Happy St. Patrick’s Day from Forward Fertility!

☘️

03/15/2026

Whether you’re excited to share a sneak peek of your little one or ready to schedule your own private session in the comfort of our boutique facility, we’re here for you!
We know how meaningful those first images can be. At our Wausau Location, we offer:
✨ Elective first‑trimester scans
✨ Gender determination & confirmation scans
✨ 3D/4D obstetric ultrasounds
Learn more at forwardfertility.com.
And we’d love to see your joy—
Feel free to drop a photo of your belly buddy below! 💕🤰

03/11/2026

🌟 Need an ultrasound for IVF monitoring?
🌈 Hoping to capture beautiful 3D/4D images of your 2026 baby?
Meet Katie, our experienced and kind sonographer in our new Wausau location! With over 11 years of ultrasound expertise, she brings both skill and a warm, calming presence.
💗 You’ll be in excellent hands.
📅 Schedule today: forwardfertility.com

03/08/2026

Happy International Women's Day!
Hoping women across the planet today will reflect on their role as a leader in their world, both near and far. The creativity, collaboration, strength, and vision of women can make our world a more productive, compassionate, and safe place. Consider how your strengths can lead the world into a better year. 💛✨

03/06/2026

🌟Are Preparing for an IVF Cycle? We’re Here for You.
This ultrasound image shows a uterus prepared for embryo transfer during an IVF cycle—a hopeful milestone on the path to parenthood.
At Forward Fertility, we offer IVF monitoring at both our Madison and Wausau locations.
You can count on us for:
✨ Expert Staff
⏱️ Flexible Scheduling
📊 Same‑Day Results
💛 Compassionate, individualized care
Convenient online scheduling is available anytime at forwardfertility.com

03/02/2026

What better way to celebrate than by sharing one of our many ⭐⭐⭐⭐⭐ reviews?
We are truly grateful for every single one of you who takes the time to share your experience. Your kind words fuel our work every day!
Take a moment today to spread a few extra compliments—you never know whose day you might brighten. ✨
Want to read more of our reviews?
📍 Check us out on Google and Facebook!

02/28/2026

This surrogacy match had their in‑person meeting in February 2025… and just a little over a year later, these amazing dads are holding their new baby in their arms. 💛
From the first conversation to this unforgettable moment, teamwork truly is the dream work.
We are absolutely delighted for this wonderful match and honored to be part of their journey. 💕✨

Address

313 Price Place, Ste 108
Madison, WI
53705

Opening Hours

Monday	7:30am - 4:30pm
Tuesday	7:30am - 4:30pm
Wednesday	7:30am - 4:30pm
Thursday	7:30am - 4:30pm
Friday	7:30am - 4:30pm

Telephone

+16082177511

Website

http://www.forwardfertility.com/

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