3D Nutrition Supplements

3D Nutrition Supplements 3D Nutrition, formally known as Sirovi Nutrition, will build off of the previously laid foundation.

Expect improved product selection, more convenient store hours and customized programs.

Loved watching the Columbus Cardinals win the Conference championship in October, but seeing them defeat the Mosinee Ind...
11/10/2025

Loved watching the Columbus Cardinals win the Conference championship in October, but seeing them defeat the Mosinee Indians to win the Regional Championship last Friday night was even better! Great way to start a weekend!!!

Very excited to be watching the Columbus Cardinals in the Quarterfinals tonight vs the Mosinee Indians!
11/08/2025

Very excited to be watching the Columbus Cardinals in the Quarterfinals tonight vs the Mosinee Indians!

I Still Miss My FriendTen years ago today, 3D Nutrition lost its founder, Randy Hillebrand, Jr.  Many people lost many a...
10/31/2025

I Still Miss My Friend

Ten years ago today, 3D Nutrition lost its founder, Randy Hillebrand, Jr. Many people lost many aspects of a remarkable young man. I lost a buddy, and much more… to me, he was the annoying high school kid calling from the slowest GNC store in the region back in 2009 because he was bored and wanted to discuss a scientific study he’d recently read. I was busy managing my store and trying to get sales back on track after poor management (before me) had run the Pier 37 store way down in the rankings.

A scant 3 years later, I started occasionally helping him at his own store (3D Nutrition, est. AD 2012) and called him “boss”. He became a friend, a younger brother, and a teammate with whom I shared similar ideas and goals about what 3D Nutrition could become. Our journey together was more than just work—it was about shared dreams, late-night brainstorming, fun, success, and a lot of laughter. Not that it was all rainbows and unicorns, because it wasn't. Sometimes it was frustrating, deadlines were difficult to meet, and long hours were required. Some tasks were mind-numbing. But that was okay because nothing good is easy.

He could be stubbon and annoying. We occasionally had some pretty strong disagreements, but that was sometimes a good thing. We both grew through those experiences and honest airing of conflicting opinions and ideas. Like the Bible says, “As iron sharpens iron, so one man sharpens another.” Proverbs 17:17

Randy was fun and funny. He was remarkably intelligent and didn’t accept limitations. He was always pushing against “accepted” industry boundaries and thinking outside the box. He believed that the sky was the limit, and partly because of his belief and his unfettered view of what was possible; I also believed that the sky was the limit. We were on a mission to conquer the world, and it felt possible! He had assembled a great team of people around him and together, we (the sum of several different personalities, skills, and aptitudes) were making rain.

He was kind and generous. He was interested, curious, and constantly learning. Ten years after he was taken from us, I still think about him on a regular basis. Sometimes when I’m trying to solve a problem, I wonder what ideas he would have.

I’ve wondered many times where we would be today as a company if we’d kept the crew together for another decade. I’m mindful that the business I manage was started by my friend 13 years ago. I remember the values that we shared and the things we did not like about working for a giant corporate entity. I appreciate him, I miss him, and I wish he were here to work with me on this mission.

There are still some ideas I nurture as a tribute to him. I maintain some Panda items in the store and in a way, he is always here. I still use variations of some passwords he created because I like the way it feels. I'm working to build a team around me that will take 3DN to the next level.

Big Bear misses you, Big Panda. I’m grateful for what you started. I’m proud of the difficult times it has survived. And my vision still reaches to the sky. Love you, Bro.

Friday Night Lights!Trev here in Columbus, WI, cheering on my adopted high school football team, The Cardinals.  They ar...
09/06/2025

Friday Night Lights!
Trev here in Columbus, WI, cheering on my adopted high school football team, The Cardinals. They are absolutely crushing Lodi, and I am lovin it!

09/04/2025

Hello All! Many thanks to everyone who sent me Happy Birthday wishes on Tuesday!

We’ll be opening the store later than normal today - I have to make my fourth and hopefully final visit to Verizon. The man who “should” be able to help me is available today.

In case you missed my previous post, I agreed to change the store phone number, store internet service, and two cell phones to Verizon a few weeks ago. Right now, the only thing working is the internet. All three of the phone numbers you may have for me are out of service. Fun times, right? You can reach us or me on FB Messenger or call or text me on the temporary number they gave me while this situation is sorted: 608 347-1767. Thanks for bearing with us while we work through this very frustrating situation! We appreciate you!

08/26/2025

Hello everybody! We just want to let everyone know that we are in the process of changing our business internet, store phone, and two cell phone lines from Spectrum to Verizon. Verizon has been consistently screwing up one thing after another. At this point in time, we have internet, but don't have a dial tone at the store. And neither of my (Trevor's) cell phones, my personal cell or the cell I use for the store, are working either. Needless to say, we are very frustrated that they can't seem to get the job done and, we hope to be reachable on the phone again very soon. In the meantime, if you need to reach out to us, you can send a message on FB Messenger. We'll try to keep an eye on it and respond as soon as we can. I Trev spent more than 3 hours yesterday in the Verizon Store while somebody tried to help me straighten things out. Support promised that my personal cell would be online by 4:30 yesterday and my work cell would be online today by 1:30 at the latest. Looks like I'm going to be spending my afternoon in a Verizon store again today!

Every day can be an exciting day if you focus on the right things!
05/27/2025

Every day can be an exciting day if you focus on the right things!

Have a great Memorial Day weekend everybody!  I can tell by the emptiness of my parking lot that most of you are already...
05/24/2025

Have a great Memorial Day weekend everybody!

I can tell by the emptiness of my parking lot that most of you are already gone either physically or mentally 😉

I don’t have any special plans this weekend except to have a date day with Annie.

Anyway, I’m working late tonight because, “why not?” I probably won’t see Annie til Sunday, so let’s get some work done and hit the gym!

But right now, I’m taking a “meal break” and picking up where I left off on a NBA G-League documentary. Because “If you don’t stop to refuel, you will run out of gas between stations!” I just thought of that; feel free to borrow it 😁

Since I have time, I’ll tell you what this meal break looks like (for the .5 % of you that might be curious what I’m eating).

It starts with a
-Protein Stick from 1st Phorm (20g protein, 9g total fat, 2g carbs, 170 cal total) followed by a
-Crav’n Tex Mex Bowl (15g protein, 16g total fat, 35g carbs, 360 total calories - this is bad choice, btw, but it’s better than not eating for a hard gainer like myself), and finishing with a
-Chicken Salad Sandwich on whole wheat bread (9g protein, 18g fat, 15g carbs, 255 cal.)
-Water and/or Gatorade to drink. I love Gatorade and can easily drink a gallon of it a day, but that’s a LOT of sugar! So, it’s not only unhealthy, it guarantees that my abs won’t get sunburned this summer because they’ll never see the sun while buried under that comfy layer of abdominal fat - so do as I say and not as I do, if you want a six-pack this summer! Lol

This started as a random post, but I saw partway through it that it is a great cautionary tale. A lot of people would read what I ate (without looking at the macros) and say, “it sounds like pretty good choices, Trev. No soda, no chips, no candy bar, etc. Good job!”

But it really wasn’t a well-balanced meal at all!

My totals for the meal were 44g protein, 43g fat, 52g carbs. This is why America is obese.

Most of us don’t really look at what we’re eating and don’t really consider our macronutrient ratios. I’ll get away with this (this time) but most of us wouldn’t. And if I really want to build my physique, I can’t keep eating like this either. It’s like the Express Lane to a “Dad Bod”. My general rule of thumb when I’m training seriously is to shoot for roughly 45/35/20: that equates to 40 -45%carbs, 35-40% protein, 20% fat for my calorie intake. This meal wasn’t even close!

I don’t want to ruin your weekend, but maybe after this weekend, take a closer look at what you’re eating - your body will thank you!

Today’s deliveries did contain what I needed for new shirts!
05/09/2025

Today’s deliveries did contain what I needed for new shirts!

Could it be the things I need for more shirts?
05/09/2025

Could it be the things I need for more shirts?

04/29/2025

Address

1719 Thierer Road
Madison, WI
53704

Opening Hours

Monday 10am - 7pm
Tuesday 10am - 7pm
Wednesday 11am - 6pm
Thursday 10am - 7pm
Friday 10am - 6pm
Saturday 10am - 3pm

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