The Float Factor

10/23/2025

✨ Closed for Maintenance & Studio Upgrades ✨

Our studio will be closed October 27–November 4 for maintenance and some exciting updates!

We’ll reopen November 5 — and we can’t wait for you to see what’s new at Reset Studio. 🌿✨

10/08/2025

🏈 Badger Saturday Homecoming Special 🏈

Celebrate Homecoming Weekend in Total Relaxation
Float into gameday refreshed, recovered, and ready for the big win!

This Saturday — show your Badger pride and enjoy:
🔥 $50 Floats
💦 $20 Sauna Sessions
📲 Book now to secure your spot!
https://go.booker.com/location/thefloatfactor/service-menu

Floating (aka sensory deprivation, floatation therapy) gives your body and mind a time-out from the stresses of daily life. Our float chambers drastically reduce outside stimulation – gravity, temperature, touch, sound. The Epsom salt in the chamber (over 1000 pounds) allows your body to float eff...

10/03/2025

🏈 Float into game day relaxed & ready! 🏈

This Sunday Packer game day, score exclusive recovery specials at Float Factor:
✨ $50 Float
✨ $20 Sauna Session

Book now
https://go.booker.com/location/thefloatfactor/service-menu

09/23/2025

✨Come join us for Wellness Wednesday✨

Midweek is the perfect time to reset your body and refresh your mind. Whether you’re floating away stress or unwinding in the sauna, give yourself the reset you deserve.

📍The Float Factor – Madison
📅 Every Wednesday
🧘‍♀️ Your wellness, your way

👉 Book your spot today and treat yourself to some midweek recovery!
https://go.booker.com/location/thefloatfactor/service-menu

09/18/2025

Don’t forget about Float Friday! 🌊

Take a break, let go of stress, and float your way into the weekend. 💧

✨ 60 minutes → endless calm.

Book your reset👉 https://go.booker.com/location/thefloatfactor/service-menu

09/16/2025

✨ Float Friday Special ✨
Come float into the weekend with us — $45 floats all day Friday! 💧

Take a break, reset your body, and head into the weekend refreshed.

🔗 Book now to reserve your spot!
https://go.booker.com/location/thefloatfactor/service-menu

09/11/2025

Come get GAMEDAY ready with us! 🏈
Float+ Sauna with us before the big Badgers vs. Alabama showdown! Reset your body and mind, then cheer on your team feeling your best. 🙌
Spots are limited — book today!
https://go.booker.com/location/thefloatfactor/service-menu

09/10/2025

Hey Madison 👋 We’re Alex & Kelsi Erickson, new owners of Float Factor! 💧
We’re keeping the floats you love while adding new energy + specials!
Exciting things are on the horizon—we can’t wait to share this next chapter with you! ✨

04/22/2025

03/27/2025

True confidence isn’t about eliminating fear or doubt – it’s about staying grounded through them. Floating offers the perfect space to practice mindful resilience and help keep you calm and confident.

Ethan Nichtern on how mindfulness can help you “take your seat” and trust yourself — to trust your decisions and your ability to navigate whatever arises.

03/24/2025

Explore your solitude and find yourself.

03/20/2025

Take a look behind the scenes and watch this piece of floating-inspired artwork take shape.