02/19/2026
đ§ Letâs talk about AI in marketingâfor a minute.
Earlier this week, I shared a photo of âmeâ that was AI-generated.
It wasnât selling anything. It was purely educational.
What surprised me?
đ A lot of people didnât realize it was AI.
I received kind compliments, but I didnât like or respondâbecause it didnât feel right accepting praise for something that wasnât real. And that got me thinkingâŚ
This has quietly turned into a bit of a social experiment.
The photos below show the original image and the version where AI added âsweat.â For contextâthis girl rarely breaks a sweat. Not from lack of effort⌠just a genuine lack of the ability to sweat đ
And thatâs exactly the point.
If AI can add sweat, smooth skin, sharpen features, or enhance resultsâand people canât tellâit opens the door to unrealistic expectations, especially in aesthetics and wellness.
Before-and-after photos can be altered.
Faces can be generated.
Skin can be perfected in ways no treatment can actually achieve.
This doesnât make AI bad.
It makes discernment essential.
As a consumer, itâs okay (and smart) to ask:
⢠Is this a real person or patient?
⢠Are these results typical?
⢠What tech, lighting, or editing was used?
As a provider, ethics matter.
Transparency matters.
Trust matters.
My goal will always be education over illusion.
This isnât about fearâitâs about awareness.
And awareness protects you. đ¤
Stay tuned for tips to help you recognize AI vs. Reality!