The Behavioral Effect

The Behavioral Effect The Behavioral Effect is an Applied Behavior Analysis (ABA) center.

01/07/2026

The Children are learning about healthy habits and healthy foods this week here at The BE.

01/07/2026

🌟 Empowering children through Occupational Therapy and Speech Therapy—building confidence, communication, and independence one skill at a time.

We are accepting new clients in all our 3 locations:

•Weslaco
1613 N International Blvd
Weslaco, Tx 78599
(956)405-3690

•McAllen
2708 Buddy Owen’s Blvd
McAllen, TX
(956)627-4413

•Edinburg
3121 W Alberta Rd
Edinburg, TX 78539
(956)322-3245

12/29/2025

💫 New OT clients now being accepted! 💫
We provide personalized occupational therapy focused on helping children thrive in daily routines, emotional regulation, and functional skills. Reach out today to get started!

11/29/2025

💫 We want to thank each and one of you for your dedication and commitment.
Our thanksgiving training session will focus on teamwork, communication, and providing excellent service through the holiday season.
As we strengthen our skills and expand our knowledge, we remain focused on our mission — creating brighter futures, one child at a time💫

11/27/2025

🍂This thanksgiving, we celebrate every step, every win, and every moment of progress. Thank you to our wonderful kiddos and families for letting us be part of your journey🧡

Holiday cheer is officially here at The Behavioral Effect.Wishing our families, clients, and team a season full of warmt...
11/13/2025

Holiday cheer is officially here at The Behavioral Effect.
Wishing our families, clients, and team a season full of warmth and light. ✨🎄

11/12/2025

THANK YOU to The Behavioral Effect for your donation to our Christmas party for our kiddos this year! We are so grateful for your continued support!

Join us this Thursday at our McAllen office. We will be giving out candy and have games for all to play.
10/27/2025

Join us this Thursday at our McAllen office. We will be giving out candy and have games for all to play.

It was great attending the Team Mario Conference 2025
10/24/2025

It was great attending the Team Mario Conference 2025

🎉 Congratulations to our newest BCBA, Patty Cavazos! 🎉Your dedication, hard work, and passion for helping others have pa...
10/23/2025

🎉 Congratulations to our newest BCBA, Patty Cavazos! 🎉

Your dedication, hard work, and passion for helping others have paid off! We’re so proud to celebrate this huge milestone with you. 💙✨

10/23/2025

Practicing Dressing one leg at a time with hoops!

Call ☎️ our office to start services for your child!
Located in McAllen, Edinburg and Weslaco

🌟Learning through play = NETKids build real-life skills while having fun, following their interests, and turning everyda...
09/19/2025

🌟Learning through play = NET
Kids build real-life skills while having fun, following their interests, and turning everyday moments into learning🧩

Address

2708 Buddy Owens Boulevard
McAllen, TX
78504

Opening Hours

Monday 8am - 5pm
Tuesday 8am - 5pm
Wednesday 8am - 5pm
Thursday 8am - 5pm
Friday 8am - 5pm

Telephone

+19566274413

Website

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Our Story

The Behavioral Effect as an organization is made up of clinicians and staff who entered the field of behavioral sciences understanding and assuming the responsibility of their multifaceted role as caregivers, educators, therapists and advocates of those most in need in our community. We take pride in doing our best to raise awareness and to participate in community activities motivated by the idea of inclusion with a view towards securing the equal opportunity and treatment of children with ASD at school and as members of our community. Our roots lie here in The Rio Grande Valley and it is this sentiment along with a sense of purpose in helping families in need that has made our behavioral center a reality.