01/10/2023
Like many, the Covid pandemic left Dave Dyke’s San Diego small business, Tally Hockey Jerseys, struggling. After a year of dealing with continuous restrictions, what ended up keeping Tally Hockey Jerseys afloat was Dave’s ability to turn to the latest digital marketing tools, including Facebook’s shopping tool.
Tally Hockey Jerseys, which outfits amateur hockey teams with customized gear, started in 2007 as a side business while Dave was working in the tech industry. Like most people pursuing a dream, he was focused on creating a great product that reflected his personal passion. But Dave knew little about marketing and hoped the product would sell itself.
“Just as my dream business was taking off, disaster struck,” said Dave. “The pandemic arrived, and sports, along with what seemed like everything else, was shut down.”
With sales evaporating and customer engagement plummeting, Tally desperately needed a game-changer. Dave chose to learn about and implement Facebook’s shopping tool. “Sales immediately picked up,” said Dave.
One year later, Tally Hockey Jerseys is responding to growing demand by opening their 2nd shop and they’re becoming international with their first shop opening in Canada.