03/04/2025
Reel Spotlight: —a makeup line crafted for healthcare professionals. 🩺💄
Working with this brand has been particularly special because I’ve been involved since its inception last April.
It all began when my client booked a virtual consultation seeking guidance on marketing her envisioned makeup line.
Recognizing the saturation in the beauty industry, we knew differentiation was key.
The founder, a healthcare professional, shared her challenges with existing makeup products during long shifts.
That’s when we had our “AHA” moment!
This insight led us to carve out a unique niche: makeup tailored for healthcare professionals.
By December, the brand was officially launched with products ready to sell online, and I started creating and managing the social media accounts across Instagram, Facebook, TikTok, Pinterest, YouTube Shorts, and LinkedIn.
It’s more than just cute videos; it’s about reels that drive real results. 🎯
Not sure where to get started?
Book a discovery call at the link below and let’s figure it out together!
https://www.saralinadigital.com