West Texas Theraplay

01/15/2026

West Texas families, this is huge!! While the goal is always to keep your babies OUT of a helmet, sometimes it’s unavoidable. No more traveling 5 hours for orthotic care - Cranial Tech is *finally* coming to Midland! 👏🏼🙏🏼

Physical therapy is recommended and proven to improve orthotic results if received before and during helmet treatment. Call or online to book your evaluation! www.wtxtheraplay.com

Plum Pediatrics welcomes Cranial Technologies® to provide DOC Band® treatment in the Permian Basin.

Midland, TX (Jan 14, 2026) – Plum Pediatrics announced today that DOC Band cranial helmet services are now available onsite at its clinic, expanding convenient access to specialized cranial orthotic care for families in the Midland community.

“This addition to the community is a significant step forward for families living in the Midland/Odessa metro area, who, in the past, would frequently travel to Dallas, Austin, San Antonio, or Houston to secure Cranial Technologies services. I am excited that our community will now have direct access to their expertise,” said Amanda Hughes, DNP, APRN, RNC-NIC, NNP-BC, CPNP-PC, Founder of Plum Pediatrics.”

Cranial Technologies has cared for over 400,000 babies using their FDA-approved DOC Band helmets. Each band is custom-made using state-of-the-art technology and lightweight, hypoallergenic materials that ensure safety and comfort. With 35 years of documented outcomes, Cranial Technologies is the most trusted leader in cranial orthotics.

The clinic begins seeing patients on February 9, 2025. Families can schedule a no-cost head shape assessment by visiting www.cranialtech.com or by calling (844) 447-5894.

Location:

Cranial Technologies
807 Tradewinds Blvd.
Midland, TX 79706

About Plum Pediatrics
Founded in 2021, Plum Pediatrics is a community focused pediatric healthcare organization. Our mission is to improve children’s healthcare in the Permian Basin by enhancing patient interaction and expanding access to specialty healthcare services.
www.plumpediatrics.com

About Cranial Technologies
Founded in 1986, Cranial Technologies is a global leader in the treatment of infant head shape conditions. The company developed the Doc Band® in 1998, the first FDA-cleared cranial orthotic for treating plagiocephaly and has since treated over 400,000+ babies worldwide. www.cranialtech.com

MEDIA CONTACT

Amanda Hughes
432-400-7586 / staff@plumpediatrics.com

01/01/2026

PT 🤝 OT. Here to help your little ones in 2026!

01/01/2026

It was a good year. Thank you God for your blessings and provision over West Texas TheraPLAY and the families we have walked alongside this year. We are hopeful and grateful moving in to 2026! 🙌🏼🥳🫶🏼

12/09/2025

I’m teaming up with some great pediatric providers this Friday for a free TOY FAIR! 🧸🪀 December 12th, 10am to 2pm at Flourish Speech Therapy! Click the link to register and come say hi!! -> https://www.eventleaf.com/e/ChristmasToyFair

10/11/2025

✨Meet the team!✨
Some of you have had the privilege of meeting or working with Shuree Waters, PTA. If you haven’t yet - make sure to say Hi! 👋🏼 when you do!
Shuree has been a PTA for 11 years and has enjoyed working with kids from the start. She loves helping kids grow and reach milestones that otherwise would have been difficult to reach.
Shuree and I have worked together for about 8 years now and I blessed and happy to work with her!
Visits with Shuree can be booked directly on the website in bio!
❤️💛💚💙

09/12/2025

Launch Party for Volume 4! I am so blessed and excited to be featured in this book that is an amazing West Texas resource for local businesses! We had a great time last night celebrating the Volume 4 launch!

09/05/2025

“Bring your puppy to therapy” is officially a thing! We promise to still work a little bit! 😍🐶

06/13/2025

Week two in the new space complete! Everything is coming together so well, but I still have a lot to bring in over the next few weeks! Can’t wait to share some more progress photos soon!
Book online www.wtxtheraplay.com !

06/07/2025

Cover Color Party with a couple of my biggest supporters! I’m so excited to be a part of The Scout Guide this year - can’t wait for yall to see my adorable spread 🤗

05/26/2025

🥁🥁🥁
Here we GROW! I am BEYOND excited and blessed to share the next step for West Texas TheraPLAY - clinic opening in June! This new space will feature a large waiting room with space for parents and siblings, private treatment rooms to get some work done, and a cozy and welcoming infant room. Demo and Reno is in full gear. Appointments in the new location will begin June 1 and the plan is to have an open house this summer for friends, family colleagues, past/present/future clients, and anyone who wants to check it out!

I cannot say thank you enough to and the Ireton family for the past few years. I have thoroughly enjoyed my time there and will continue to recommend all my clients get some good play time in as often as they can!

Thank you to all my families that have entrusted me and continue to trust me with your child’s care. Thank you to my parents, husband, daughters, family and friends for the encouragement and effort that made this move happen! - I literally could not have done it without you! 🫶🏼

I am praying blessings over this clinic and look forward to helping your kiddos reach their ultimate physical potential. To God be the Glory!🙌🏼

04/10/2025

💖If Barbie wanted to add to their line of careers, I’d buy this one! ❤️💛💚💙

03/28/2025

This little cutie is just dropping in to tell all of her friends - tummy time doesn’t have to be THE WORST! Let’s change it up to make it more tolerable for everyone! 👇🏼

⭐️ babies typically don’t like to be put down - we know this! Placing a