02/17/2026
Consumer research shouldn’t be a “nice-to-have” in campaign development, it’s the difference between advertising that feels relevant and advertising that gets ignored. It replaces guesswork with evidence and it protects the budget, strengthens your creative and improves results—because campaigns aren’t built on what we think consumers want, but on what they’ve already told us.
CCF’s latest blog touches on the importance of research to campaign strategy. And, if you’re a financial services marketer, there’s a bonus result of a one-question survey we fielded to find out how 18-34 year olds chose their primary banking partner!
Read here: https://ccf-ideas.com/2026/02/gen-z-told-us-how-they-chose-their-banking-partner/