OptiBrand Rx

OptiBrand Rx Brand positioning firm focusing
on healthcare industry. Our mission is to help healthcare marketers make better-informed, data-driven strategic decisions.

OptiBrand Rx develops, differentiates and validates global brand positioning for new and existing products in the pharmaceutical, biotechnology, medical device and OTC healthcare industries. Pharmaceutical marketing is a high risk business. Surprisingly, too many brand positioning decisions are based on incomplete research. The gaps drag you down. Critical decisions become terminal. You fall short of your goal. We can help you avoid those pitfalls. OptiBrand Rx is the trusted partner you need. Our research validates your best direction so your messaging and promotion resonate with your target audiences. Differentiate. Give prescribers – and patients – a reason to love your brand™. When they love it, they choose it over your competitors’. And when that happens, you win!

10/27/2025

October may be almost over, but our commitment to hope and strength continues every day.

At OptiBrand, we are proud to stand with every fighter, every survivor, and every family. We are also honored to work alongside the scientists and innovators who are developing the life-changing therapies of tomorrow.

Because this commitment is not just one month on the calendar. It is a promise. A promise to keep shedding light, sharing knowledge, and standing by each other every day, all year long.

Together, we keep hope alive.

Every brand leader knows the pressure at the top. Competition intensifies, exclusivity fades, and expectations only grow...
07/02/2025

Every brand leader knows the pressure at the top. Competition intensifies, exclusivity fades, and expectations only grow.

That’s the reality for 2024’s top-selling drugs.

OptiBrand Rx has had the privilege of contributing to the strategy behind several of them, including Skyrizi, Biktarvy, Humira, Darzalex, Stelara, Eliquis, and Opdivo.

Because when leadership is tested, insight becomes your edge.

Read the full list: https://www.biospace.com/business/10-best-selling-drugs-of-2024-rake-in-billions-amid-exclusivity-threats

We’re proud to share that OptiBrand Rx participated in the 2025 EMA Name Review Group (NRG) Joint Meeting with Intereste...
06/17/2025

We’re proud to share that OptiBrand Rx participated in the 2025 EMA Name Review Group (NRG) Joint Meeting with Interested Parties. Contributing to critical conversations shaping the future of pharmaceutical brand naming in Europe.

As a strategic partner in healthcare branding, our team engaged with regulators and industry stakeholders to:

✅ Share insights on safety-driven naming strategies.
✅ Explore trends in global brand name development.
✅ Align on evolving expectations in the EMA’s name review process.

We thank the European Medicines Agency (EMA) for the opportunity to collaborate and exchange ideas that help enhance clarity, reduce risk, and strengthen patient safety through effective name design.

At OptiBrand Rx, we remain committed to ensuring that every brand name not only resonates but also meets the highest international regulatory standards.

What better way to spend the weekend than dancing and singing?Last weekend, our wonderful friends at GiGi's Playhouse Mi...
06/12/2025

What better way to spend the weekend than dancing and singing?

Last weekend, our wonderful friends at GiGi's Playhouse Miami had an unforgettable night at Shakira’s concert. From the first song to the final dance, the energy was pure magic.

We’re honored to help make moments like this happen—sparking joy, building connection, and creating memories that last a lifetime.

‼️ We’re   ‼️Looking for a talented project-manager. In this role, you will lead and manage projects from concept to com...
01/30/2025

‼️ We’re ‼️

Looking for a talented project-manager. In this role, you will lead and manage projects from concept to completion, ensuring alignment with business objectives and delivering results.

Ideal candidate has:
– Bachelor’s degree (or equivalent) in business, marketing, psychology or related field
– Excellent English writing and proof-reading skills
– Experience managing timelines both internally and with clients
– Strong work ethic, time management, and attention to detail skills

Nice to have:
– Related experience/education in marketing, communications or business
– Experience/education in healthcare or related fields
– (Pharma) Market Research experience
– Experiential, social, video, photography is a plus

Apply now via—

Email:
info@optibrandrx.com

Our website:
https://www.optibrandrx.com/job/project-manager/

LinkedIn:
https://www.linkedin.com/jobs/view/4138265932

What a night at ! Despite 's monster home run, the  came out on top! But the real MVP moment? Our honorary OptiBrand Rx ...
09/18/2024

What a night at ! Despite 's monster home run, the came out on top! But the real MVP moment?

Our honorary OptiBrand Rx team player, JJ, showed incredible kindness by offering a foul ball he caught to our president, Dom Cirigliano, knowing Dom had never caught one before. The Marlins team was so impressed, they took the ball to get it signed by none other than Max Muncy💙⚾️

Huge thanks to Max Muncy and the for recognizing JJ’s thoughtful gesture and making the night even more special.

Winning moments both on and off the field!

What a night at loanDepot Park! Despite Shohei Ohtani's monster home run, the Marlins came out on top! But the real MVP ...
09/18/2024

What a night at loanDepot Park! Despite Shohei Ohtani's monster home run, the Marlins came out on top! But the real MVP moment?

Our honorary OptiBrand Rx team player, JJ, showed incredible kindness by offering a foul ball he caught to our president, Dom Cirigliano, knowing Dom had never caught one before. The Miami Marlins team was so impressed, they took the ball to get it signed by none other than Max Muncy, the player who hit it! 💙⚾️

Huge thanks to Max Muncy and the Miami Marlins for recognizing JJ’s thoughtful gesture and making the night even more special.

Winning moments both on and off the field!

PRESS RELEASE:Exciting News – OptiBrand Rx is proud to announce our partnership with the Miami Dolphins!This collaborati...
02/05/2024

PRESS RELEASE:
Exciting News – OptiBrand Rx is proud to announce our partnership with the Miami Dolphins!

This collaboration marks a significant milestone in our mission to reimagine healthcare brand strategies, worldwide. With our proven success in enhancing brand performance for global healthcare leaders, this propels us towards new horizons of innovation and community engagement.

We’re thrilled to continue our growth and commitment to the South Florida community!

Read our press release:
https://www.optibrandrx.com/miami-dolphins/

A memorable evening at the Hard Rock Stadium for our Miami Directors – a select group from our team enjoyed a casual, ye...
12/14/2023

A memorable evening at the Hard Rock Stadium for our Miami Directors – a select group from our team enjoyed a casual, yet, unforgettable outing at the renowned home of the Miami Dolphins.

The evening was highlighted by a special guest, Louis Oliver, a spirited Dolphins' alumni. His engaging stories and infectious enthusiasm brought an extra level of motivation and inspiration to our gathering.

We are super proud to share that our very own Dominick Cirigliano, OptiBrand Rx President, has been announced as the hon...
11/30/2023

We are super proud to share that our very own Dominick Cirigliano, OptiBrand Rx President, has been announced as the honoree for GiGi's Playhouse Long Island Annual Gala.

Dominick has been an active supporter of the organization since the very beginning, and continues to contribute to Gigi’s Playhouse, as well as other philanthropic communities.

To learn more about the event and the organization, or if you wish to donate, visit the link below:
https://gigisplayhouse.org/longisland/gala/

With our 3rd Annual Gala four months away, we are thrilled to announce that our honoree this year is Dominick Cirigliano, owner of OptiBrand Rx. Dominick has supported our Playhouse since the inception of our start-up committee, when opening our doors was just a dream. Dominick's dedication and commitment played an important role in helping GiGi's Playhouse Long Island achieve their dream of opening their Playhouse doors in March of 2021. Dominick's continued support has made an important impact in the lives of our participants, their families and local communities. We are very grateful and appreciative of all of Dominick's efforts to help us continue to deliver 100% free educational, therapeutic-based, and career development programs. On this National Giving Tuesday, it is our great honor to give back and honor someone who has been so giving to GiGi's Playhouse for many years!


10/22/2023

🏈:
⏰: 8:20 PM ET
🏟️: Lincoln Financial Field
📺: Sunday Night Football on NBC
📻: BIG 105.9 & 940winz
📲: Official Miami Dolphins
💻: Dolphins.com

10/22/2023

Sunday Night Football in Philly 🙌

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Address

26 Park Street, Ste 2061
Montclair, NJ
07042

Website

http://www.healthcarebrandpositioning.com/, http://www.pharmabrandpositioning.com/

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