10/27/2025
π§ββοΈ We have several new faces around the spa these days! So, it may be the time to introduce you once again to our lovely therapists here at heart and soul.
To start, we will re-introduce our oldest face here ππ€£ The owner, Nicole Frye. As you see in the first picture, Nicole started this business 20 YEARS AGO!!
ποΈ Born and raised in the scenic Bluegrass Valley of Highland County, Nicole Frye has dedicated over two decades to the healing art of massage therapy. With a deep-rooted passion for wellness and a strong connection to her Appalachian heritage, Nicole opened her massage therapy practice locally more than 20 years ago. Her reputation for compassionate care and clinical expertise quickly made her a trusted name in the community.
In 2019, Nicole took her commitment to holistic health a step further by founding Heart and Soul Massage School, providing professional training in massage therapy to aspiring practitioners throughout the region. π The school has flourished under her leadership, expanding in 2024 to a second location in Staunton, VA, to meet growing demand for quality hands-on education.
Nicole is not only a skilled practitioner and educator, but also a down-to-earth mentor who brings warmth, authenticity, and joy to everything she does.
When sheβs not in the treatment room or classroom, she enjoys spending rare quiet moments at home with her pups, tending her garden, making jewelry, and cherishing time with her family.
Currently, with her busy schedule at the spa & massage school, she is not taking any new massage clients at this time. But dont worry, you will see with our next few posts, she has other qualified therapists to take great care of you π