Smith Design

Smith Design A space where agency and client accomplish more together. All the talent, tools and resources are he

Strong B2B brands are built on trust. Social media content helps establish credibility, communicate expertise, and build...
02/17/2026

Strong B2B brands are built on trust. Social media content helps establish credibility, communicate expertise, and build relationships over time.

While working with Thomas Foods International USA, that meant creating a platform-specific framework rooted in cultural relevance, audience behavior, and industry best practices. The result: a cohesive social presence that balances efficiency with authenticity, using each social platform to tell meaningful brand stories, showcase category leadership, and drive engagement across both B2B and B2C.

Source for statistic: BusinessDasher

To all the designers out there… sending you some extra love today!Happy Valentine’s Day from Smith Design 💌
02/14/2026

To all the designers out there… sending you some extra love today!

Happy Valentine’s Day from Smith Design 💌

As part of our annual Souper Bowl Giveback Initiative, the Smith Design team came together to collect a total of 378 can...
02/06/2026

As part of our annual Souper Bowl Giveback Initiative, the Smith Design team came together to collect a total of 378 cans for the Interfaith Food Pantry. We split into two teams, Team Soup and Tram Stew, to see who could bring in the most donations.

After a close race, Team Stew pulled ahead with 208 cans donated, helping lead this year’s effort. We’re proud of our team for showing how collaboration (and a little competition) can make a meaningful difference in our community!

At Smith Design, we blend consumer insight, cultural intelligence, and bold creativity to build brands designed for long...
01/29/2026

At Smith Design, we blend consumer insight, cultural intelligence, and bold creativity to build brands designed for long-term growth. From defining your market position to crafting unforgettable visual and digital experiences, we partner with your brand at every stage:

- Brand strategy & future-focused growth
- Creative design & visual storytelling
- Photography, video, food styling & content production
- Digital experiences, website/UX design & social media management
- Print production that honors craft and detail
- Copywriting that connects and converts
- Activations & campaigns that leave a lasting impression

We don’t just create assets, we design with a consistent voice, visual language, and strategic purpose, ensuring the brand shows up powerfully and remains instantly recognizable.

Meet Smith Design’s Associate Design Director, Miles Hoffman!Over the past 12 years, Miles has continuously brought crea...
01/28/2026

Meet Smith Design’s Associate Design Director, Miles Hoffman!

Over the past 12 years, Miles has continuously brought creativity, reliability, and enthusiasm to every project, consistently pushing for excellence and elevating the work around him.

This year, Smith Design is proud to partner with Lasagna Love, an organization spreading kindness and support to familie...
01/20/2026

This year, Smith Design is proud to partner with Lasagna Love, an organization spreading kindness and support to families in need one home cooked meal at a time. 🍝💛

As part of this year-long initiative, our team came together to make lasagnas to deliver to families throughout the year. At the heart of Smith Design is a commitment to giving back, showing up locally, and supporting our community. We’re honored to support Lasagna Love’s mission of compassion, connection, and care. Swipe to see our team in action!

01/16/2026

New year, new goals! We asked the Smith Design team what they’re setting their sights on for 2026.

#2026

We’re excited to share our collaboration with Grandma’s Molasses on a complete redesign of their website! We partner wit...
01/14/2026

We’re excited to share our collaboration with Grandma’s Molasses on a complete redesign of their website! We partner with the Grandma’s Masses team to modernize their digital presence while honoring the brand’s rich heritage. By blending classic storytelling with contemporary design, the Smith Design team created a more engaging, relevant experience to drive brand awareness and connection.

Visit grandmasmasses.com to see the full site refresh!

Cloud Dancer reinforces what designers already know: white is a strategic tool. From improving legibility to shaping hie...
01/09/2026

Cloud Dancer reinforces what designers already know: white is a strategic tool. From improving legibility to shaping hierarchy, tone, and standing out on shelf, this understated shade demonstrates how intentional use of white strengthens visual communication.

This Cloud Dancer-inspired collage highlights how we use white across brand systems to drive balance, clarity, and shelf impact.

Connected TV (CTV) now reaches nearly 90% of U.S. households, offering unparalleled opportunities for precise targeting,...
01/07/2026

Connected TV (CTV) now reaches nearly 90% of U.S. households, offering unparalleled opportunities for precise targeting, high-impact storytelling, and consistent viewability. At Smith Design, we understand that the real power of CTV comes when it’s integrated into a larger, connected content ecosystem.

With Schweid & Sons’ Create What You Crave campaign, we developed a bold, digital-first initiative designed to boost engagement and drive brand awareness year-round. These elements work together to build a cohesive brand experience across screens, channels, and moments that matter. The result: stronger recall, higher engagement, and ultimately, better ROI.

12/30/2025

2026 is right around the corner, so what’s next in the design world? We asked the Smith Design team to share their design predictions for the year ahead. Which trend do you see coming to life?

A fresh new look for Farm Rich Appetizers ✨Farm Rich turned to the Smith Design team to refresh their branding and packa...
12/26/2025

A fresh new look for Farm Rich Appetizers ✨

Farm Rich turned to the Smith Design team to refresh their branding and package design system for their frozen snacks and appetizers, needing a look that balances modern appeal with trusted brand equity. Our design update preserved what consumers love about the brand, while still driving relevance and shelf impact. Swipe to see the redesign!

As a design agency that partners with category-leading heritage brands like Farm Rich, our take is simple: treat equities as irreplaceable assets, not creative constraints.

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Morristown, NJ

Opening Hours

Monday 9am - 5:30pm
Tuesday 9am - 5:30pm
Wednesday 9am - 5:30pm
Thursday 9am - 5:30pm
Friday 9am - 5:30pm

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