Smith Design

Smith Design A space where agency and client accomplish more together. All the talent, tools and resources are he

New texture. Same bold spirit. 🌽The CORN NUTS® Partially Popped lineup brings a softer crunch that hits right between po...
11/11/2025

New texture. Same bold spirit. 🌽

The CORN NUTS® Partially Popped lineup brings a softer crunch that hits right between popcorn and the classic CORN NUTS® crunch.

Smith Design helped bring this bold evolution to life with visuals and packaging that make it feel fresh yet unmistakably CORN NUTS®.

The Smith Design team is back from Adobe MAX 2025 and still buzzing with ideas!From Firefly’s major upgrades to hands-on...
11/03/2025

The Smith Design team is back from Adobe MAX 2025 and still buzzing with ideas!

From Firefly’s major upgrades to hands-on AI experiments that had the crowd laughing and learning, this year’s theme was clear: AI can accelerate the process, but creativity still starts and ends with us. Stay tuned for our upcoming blog, where we’ll share our insights and key takeaways from this year’s Adobe MAX conference!

The Modern Bakehouse – Smith Design & House of Scones ✨From the ground up, Smith Design crafted a comprehensive brand st...
09/26/2025

The Modern Bakehouse – Smith Design & House of Scones ✨

From the ground up, Smith Design crafted a comprehensive brand strategy for a new brand to market, House of Scones. To develop this new line of frozen, ready-to-bake Mini Scones, we started with visual territories, brand positioning, naming, brand identity, and package design with our in-house photography.

07/30/2025

Featuring Sougwen Chung, an internationally renowned multidisiplinary artist who uses hand and technologically-reproduced marks to explore communications between people and machines. Her work spans from installation to sculpture, still image, drawing, and performance. To learn more about Sougwen Chung and to view some of her work click the "Women in Design" link in our bio.

07/29/2025

March is Women’s History Month, and to honor women’s contributions to American history we are excited to bring back our Women in Design series. Our first feature, Leta Sobierajksi, is a multidisciplinary designer known for her diverse, maximalism art “ranging from conventional identities to brilliantly bizarre compositions.” Her art is unique and uses bold, punchy colors that make it stand out. Her hope is to bring forth “emotion” in people through her art – that it will evoke some type of deeper reaction. To learn more about Leta Sobierajski and to view some of her work click the "Women in Design" link in our bio.

07/27/2025

What are your favorite holiday treats and traditions? Comment below!
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07/26/2025

Featuring Hélène Baum-Owoyele, an Afropean illustrator and graphic designer known for her colorful & vibrant images that draw inspiration from her environment and personal history. Her diverse background has impacted her art and has helped her to look at things from multiple points of view. Mythology, black culture, art, textiles, books, and nature are also big factors in the influence of her designs. To learn more about Hélène Baum-Owoyele and to view some of her work click the "Women in Design" link in our bio.

07/25/2025

Beauty by Imagination asked us to redesign their Planet Goody portfolio exclusively for Target.

07/24/2025

Happy International Women's Day! Today and everyday we are empowered by the women who work at Smith Design. We hope to continue to inspire inclusion and celebrate all of the great women we work with each day!

07/23/2025

Embrace the holiday season with a touch of nostalgia: the Figgy Pudding Spam, a limited edition offering created for the 2022 holiday season! As we gear up for the festivities just around the corner, what better way to celebrate than with a holiday treat!
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07/22/2025

Happy International Women's Day! International Women’s Day is a global celebration of the achievements of women, as well as a call to action for a gender equal world. is this year’s campaign theme, with the mission to challenge gender stereotypes, call out discrimination, draw attention to bias, and seek out inclusion. Being that Smith Design is a certified WBE & WSOB business rooted in mentoring and supporting women and minorities to encourage confidence and instill the tools to succeed, we are committed to helping .

07/22/2025

We updated Brer Rabbit's brand equities to achieve a farmer’s market, homemade aesthetic. This includes a refresh of the Rabbit itself. Our Rabbit has evolved to be fluffier and more friendly, evoking a feeling of sincerity.

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