What are the opening hours?

Monday 9am - 5:30pm Tuesday 9am - 5:30pm Wednesday 9am - 5:30pm Thursday 9am - 5:30pm Friday 9am - 5:30pm

Smith Design

A space where agency and client accomplish more together. All the talent, tools and resources are he

01/14/2026

We’re excited to share our collaboration with Grandma’s Molasses on a complete redesign of their website! We partner with the Grandma’s Masses team to modernize their digital presence while honoring the brand’s rich heritage. By blending classic storytelling with contemporary design, the Smith Design team created a more engaging, relevant experience to drive brand awareness and connection.

Visit grandmasmasses.com to see the full site refresh!

01/09/2026

Cloud Dancer reinforces what designers already know: white is a strategic tool. From improving legibility to shaping hierarchy, tone, and standing out on shelf, this understated shade demonstrates how intentional use of white strengthens visual communication.

This Cloud Dancer-inspired collage highlights how we use white across brand systems to drive balance, clarity, and shelf impact.

01/07/2026

Connected TV (CTV) now reaches nearly 90% of U.S. households, offering unparalleled opportunities for precise targeting, high-impact storytelling, and consistent viewability. At Smith Design, we understand that the real power of CTV comes when it’s integrated into a larger, connected content ecosystem.

With Schweid & Sons’ Create What You Crave campaign, we developed a bold, digital-first initiative designed to boost engagement and drive brand awareness year-round. These elements work together to build a cohesive brand experience across screens, channels, and moments that matter. The result: stronger recall, higher engagement, and ultimately, better ROI.

12/30/2025

2026 is right around the corner, so what’s next in the design world? We asked the Smith Design team to share their design predictions for the year ahead. Which trend do you see coming to life?

12/26/2025

A fresh new look for Farm Rich Appetizers ✨

Farm Rich turned to the Smith Design team to refresh their branding and package design system for their frozen snacks and appetizers, needing a look that balances modern appeal with trusted brand equity. Our design update preserved what consumers love about the brand, while still driving relevance and shelf impact. Swipe to see the redesign!

As a design agency that partners with category-leading heritage brands like Farm Rich, our take is simple: treat equities as irreplaceable assets, not creative constraints.

12/22/2025

In honor of the holiday season, we’re celebrating the connections between cultures, stories, and traditions that make our world richer and more flavorful. Because we believe that food has the power to bring people together in profound ways, we are donating to World Central Kitchen , supporting its mission to provide nourishing meals to communities in need around the world.

Our most recent blog post, "Together, We Gather: Recipes from Our Team" showcases recipes from our team members; small tastes of the many backgrounds and experiences that shape who we are. View the full blog at the link in our bio!

Wishing you a joyful holiday season and a wonderful New Year. Happy Holidays from Smith Design!

12/21/2025

Happy first day of winter! ❄️
We’re celebrating with a cozy, seasonal-inspired charcuterie board. From selecting the perfect ingredients to styling every detail with our in-house food stylist, this charcuterie board captures the warmth and magic of the first day of winter. Watch it all come together in a fun time-lapse from start to finish!

12/16/2025

American Pet Nutrition’s Supreme Source Brand identified a clear opportunity to strategically extend its market presence by launching a sub-brand to compete within the “premium value” arena.

To translate this market strategy into consumer success, the Smith Design team collaborated with Supreme Source, assisting with the packaging design to specifically target a more value-oriented demographic of consumers, ensuring the product stands out clearly from the competitive set, and presenting it to consumers as an upgrade option that provides better quality for the price.

12/13/2025

✨ - Introducing our High School Intern: Jameson Schwerdt!

Jameson is attending Newark Academy Upper School and graduates in 2029. His passion for photography, videography, and editing provides valuable creative insight to the Smith Design team.

12/12/2025

We’re thrilled to announce that we won four awards in GDUSA’s 62nd Annual Flagship Design Competition, a competition celebrating standout work across the industry. This year, four of our projects were recognized, spanning across package design, web design, and ad campaigns.

- Popsicle Package Design
- Green Giant Website Redesign
- Schweid & Sons Create What You Crave Campaign
- Entenmann’s Cookies and Mini Snack Cakes Redesign

A huge thank you to GDUSA for the honor and for continuing to spotlight exceptional design year after year. We’re proud to celebrate this moment with our team! Swipe to check out the winning projects ➡️

12/09/2025

This season, Planters rereleased its Special Reserve peanuts, a product with a strong track record as a holiday staple for gifting and entertaining.

The Smith Design team crafted an elevated packaging system that taps into the growing demand for premium storytelling, collectible formats, and heritage-driven design. From naming the harvest-inspired Crop 23 to developing the refined canister and presentation box, every detail was designed to enhance the uniqueness and limited nature of the offering.

The final package design delivers an experience that feels luxurious, gift-ready, and unmistakably memorable from the moment it’s opened.

12/04/2025

Kicking off December with a few of our festive favorites as we unwrap some of our seasonal designs: Planters’ Festive Fancifuls, Dial Limited Edition Hand Soap, Spam Limited Edition Figgy Pudding, and Hershey’s Trees & Stockings! ❄️

Address

Morristown, NJ

Opening Hours

Monday	9am - 5:30pm
Tuesday	9am - 5:30pm
Wednesday	9am - 5:30pm
Thursday	9am - 5:30pm
Friday	9am - 5:30pm

Website

http://www.smithdesign.com/

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