StrongSelves fitness & personal development studio

StrongSelves fitness & personal development studio Empowering women in Myrtle Beach, SC, since 2016! StrongSelves Fitness Studio combines fitness, nutrition, mindset, and recovery for holistic wellness.

Build strength, transform habits, and embrace self-love in a space designed by women, for women.

A Letter From the OwnerTo the Women of Myrtle Beach—Thank You.As we step into a brand-new year, my heart is full of grat...
12/02/2025

A Letter From the Owner
To the Women of Myrtle Beach—Thank You.

As we step into a brand-new year, my heart is full of gratitude for the women of this incredible community.

Myrtle Beach, you have shown up for us, believed in us, and trusted us—and because of you, StrongSelves has grown from a dream into one of the leading boutique personal training studios for women in the Grand Strand.

To the hundreds of women who have walked through our doors over the years: thank you.

Thank you for trusting our team to guide you through the often confusing world of women’s health and fitness. Thank you for allowing us into your lives, your routines, your challenges, and your victories. And thank you for helping a woman-owned, woman-operated business not only exist, but thrive.

Our approach has always been different—and intentionally so. We honor the whole woman: her hormones, her season of life, her mindset, her stress, her relationship with food, and her unique goals. We don’t hand out cookie-cutter workouts or generic meal plans.

We take the time to understand your starting point, your story, and your needs—because no two women are the same, and neither are their definitions of “healthy.”

The female coaches on our team is highly educated—holding master’s degrees in their field—and deeply committed to providing exceptional, above-and-beyond care. Here, women rediscover their strength, their confidence, and themselves… not as moms, grandmas, wives, or caretakers, but as women with dreams, desires, and identities of their own.

And now, to the ladies scrolling through this post, perhaps seeing our name for the first time: welcome. There is a powerful, supportive, judgment-free space waiting for you right here in your own backyard.

We are officially accepting new clients for 2026, and I would love to personally invite you to come in for COMPLIMENTARY body scan and goal-setting consultation. Let us show you what a truly personalized, whole-woman health journey can feel like.

And because I know how transformative it can be to start the year strong—and supported—here is my post holiday gift to you.

🥰20%OFF our signature jumpstart program during the month of December with no payments until you start in January.

If you want to leave your plans set for yourself when you get back from the holiday break simply replay “READY” to this post so we can set you up with a date to come in and meet with me directly ☺️ before Dec 31st to claim your discount and set you up for success in 2026.

A 3-month, all-inclusive fitness, nutrition, and habit-building experience featuring:
• Personal Training Sessions
• Small-group classes
• Personalized Meal plans
• Accountability tracking
• Expert coaching in a women-only space

If you’re ready to stop shrinking your goals, to ask for help when you need it, and to finally put yourself on the priority list this year… we are here for you.

Join the hundreds of Myrtle Beach women who took charge of their health, stepped into their power, and glowed up—from the inside out.

With gratitude and empowerment,
Amanda Matos
Owner, StrongSelves Studio for Women.
Magnolia Row shopping center

StrongSelves Presents: Appreciation Over Comparison: A Virtual Masterclass with Coach Amanda📅 Thursday, November 20th | ...
11/20/2025

StrongSelves Presents:
Appreciation Over Comparison: A Virtual Masterclass with Coach Amanda
📅 Thursday, November 20th | 7:30 PM (EST)
📍 Google Meet (link provided upon registration)

Theme: Root Down. Rise Up.
Comparison is one of the fastest ways women disconnect from their power. It’s that quiet voice whispering, “You’re behind… you’re not enough… you’ll never look like her.” But the truth is - flowers don’t compete with the bloom next to them… they just shine.

In this masterclass, Coach Amanda will guide you through a mindset shift from scarcity to self-celebration. You’ll learn how to use simple, science-backed gratitude practices to retrain your brain to see what’s thriving instead of what’s “missing.” When you root into appreciation, you rise with confidence, calm, and unshakable joy.

🌿 What You’ll Learn
How comparison drains energy, joy, and motivation
Why gratitude isn’t “fluff” — it’s neuroscience in action
How celebrating small wins builds self-trust
Staying grounded in your own lane while cheering for others

🧠 The Science Behind It
Gratitude practices reduce stress, boost immunity, and rewire your brain toward positivity
Comparison spikes cortisol and lowers self-esteem, while appreciation activates the brain’s reward system
Women who consistently practice self-gratitude report better mood, sleep, and motivation

Ready to root down and rise up?

Reserve your spot now and join us for this empowering evening of connection and growth.

https://www.strongselves.com/event-details/appreciation-over-comparison

In 2026 we are out to break diet culture and teach women that aiming to be thin is aiming to loose your strength and sta...
10/30/2025

In 2026 we are out to break diet culture and teach women that aiming to be thin is aiming to loose your strength and stability as we age. Let’s aim to be strong, powerful, authentically ourselves and empowered.

SMASH THE SCALE 4 week challenge + mini health retreat is coming to the Myrtle Beach area. We are looking for 30 women that are brave enough to let go of their scales and focus on the skills required to live a LONGTERM healthy lifestyle.

No more short New Year’s resolutions where you starve yourself or kill yourself in the gym to end up burnt out after 6 weeks, 6 months or even a year down the line.

If you’re ready to truly LEARN:

1- how to organize your weekly schedule with you as the main priority (because you are)
2- how to plan your meals with hormones balancing in mind and prioritize protein
3- how your mindset and belief in yourself affects the outcomes you receive.
4- how your pelvic floor is related to your core, vocal cords, breath and balance as a woman.
5- how to finally cut all the extra noise and truly integrate healthy habits into your current lifestyle.

You DO NOT have to wait for the perfect time to start taking care of your current self, heal your past self and be proactive for your future self.

Registration opened today.
Secure your spot.
Make it through 4 weeks of our consistency challenge and come smash some scales with us in February 2026 and finally start letting your self worth be determined by how much you love and take care of yourself, not by the f**% number on the scale. 🎤 drop!

How to join the movement:
1- REGISTER TO RECEIVE YOUR EXCLUSIVE LINK FOR THE CHALLENGE AT WWW.STRONGSELVES.COM
2- Invite a friend to join you!
3- Pick a cohort START date in January
Saturday January 10, 17 or 24

Strong women dressing up as other strong women
10/27/2025

Strong women dressing up as other strong women

Now that’s a re-write. The day you choose the narrative of your own story is the day you live happy and full of self lov...
08/28/2025

Now that’s a re-write. The day you choose the narrative of your own story is the day you live happy and full of self love. Aging doesn’t have to stop you. We believe it should motivate you to feel strong, move freely and live fully as a woman.

Jamie Lee Curtis once said: “This word anti-aging has to just be struck [...] I am PRO-aging. I want to age with intelligence and grace and dignity and verve and energy. I don’t want to hide from it.”

Close your eyes and picture her:✨ How does she move?✨ What does she wear?✨ How does she feel in her body?On Aug 20, insi...
08/19/2025

Close your eyes and picture her:

✨ How does she move?
✨ What does she wear?
✨ How does she feel in her body?

On Aug 20, inside the Rise & Own It Masterclass, we’ll show you how to step into her shoes and start living as her NOW.

📅 Tomorrow @ 7:30PM
💻Google Meet
🔗RSVP link in bio

Take 5 minutes and ask yourself:✨ Why do I want better health right now?✨ Who am I doing this for?✨ How will my life loo...
08/17/2025

Take 5 minutes and ask yourself:

✨ Why do I want better health right now?
✨ Who am I doing this for?
✨ How will my life look different?

This is just one of the tools we’ll be working on together inside the Rise & Own It Virtual Masterclass.

📅 Aug 20 @ 7:30PM

RSVP through the link in bio!

What an inspiration!
08/08/2025

What an inspiration!

The OG Muscle Mommy and Real-Life Wonder Woman. 💪🔥⁠

In the 1940s, when society told women to be “delicate,” Abbye Stockton defied expectations. ⁠

Known as "The Queen of Muscle Beach," she was a true pioneer—owning the first all-women’s gym in Santa Monica, California, and inspiring generations to embrace their strength.⁠

Her message? Strength is beautiful, powerful, and timeless. 💪✨⁠

Drop a 💙 or a 🙌 to celebrate Abbye Stockton—a trailblazer who proved women could be strong, confident, and unapologetically themselves.⁠

P.S. Can we take a moment to appreciate those iconic (and aptly named) bullet bras from the '40s?

🌟 Believe. Trust. Grow. 🌟StrongSelves is built on one powerful belief: when you fully trust yourself—failures, wins, and...
07/31/2025

🌟 Believe. Trust. Grow. 🌟

StrongSelves is built on one powerful belief: when you fully trust yourself—failures, wins, and everything in between—you create a life you’re proud to live.

When I first re-opened our doors, it wasn’t easy. There were moments I wondered if I was crazy for doing this. But my gut told me this space needed to exist—a place where women could come as they are, shed old stories, and step into their strongest, most unapologetic selves.

And here we are… in such a short time, this community has grown beyond what I ever imagined. That’s what happens when you put out good, genuine energy with nothing but the intention to lift others up—women show up for you the same way you show up for them. 💛

Failures? We’ve had them. Wins? We’ve had those too. But every single one is a piece of this wild, beautiful vacation I call life. And I wouldn’t trade it for anything.

Ladies, believe in yourself fully. Trust your intuition fiercely. You are capable of creating something bigger than fear can ever take away.

✨ Here’s to the women building, growing, and thriving—together.

How are you treating your body? Learn more about how to repair the relationship with your body. Every third Wednesday of...
07/16/2025

How are you treating your body?

Learn more about how to repair the relationship with your body. Every third Wednesday of the month at 7:30pm at our free Masterclass for women.

Address

4377 N Kings Highway, Unit 109
Myrtle Beach, SC
29577

Opening Hours

Monday 6:30am - 8:30pm
Tuesday 6:30am - 8:30pm
Wednesday 6:30am - 8:30pm
Thursday 6:30am - 8:30pm
Friday 6:30am - 8:30pm
Saturday 6:30am - 3pm

Telephone

+18439572295

Alerts

Be the first to know and let us send you an email when StrongSelves fitness & personal development studio posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Contact The Practice

Send a message to StrongSelves fitness & personal development studio:

Share

Share on Facebook Share on Twitter Share on LinkedIn
Share on Pinterest Share on Reddit Share via Email
Share on WhatsApp Share on Instagram Share on Telegram