Chiropractic Cash Only Practice

12/16/2025

𝐖𝐡𝐲 𝐁𝐮𝐢𝐥𝐝𝐢𝐧𝐠 𝐀 𝐏𝐫𝐚𝐜𝐭𝐢𝐜𝐞 𝐓𝐡𝐚𝐭 𝐈𝐬 “𝐘𝐎𝐔” 𝐈𝐬 𝐎𝐧𝐞 𝐎𝐟 𝐓𝐡𝐞 𝐌𝐨𝐬𝐭 𝐄𝐱𝐩𝐞𝐧𝐬𝐢𝐯𝐞 𝐌𝐢𝐬𝐭𝐚𝐤𝐞𝐬 𝐀 𝐂𝐡𝐢𝐫𝐨𝐩𝐫𝐚𝐜𝐭𝐨𝐫 𝐂𝐚𝐧 𝐌𝐚𝐤𝐞

Let’s talk about a model that feels good early on…
but quietly sabotages your future.

The practice where you are the brand.
You are the service.
You are the product.

Patients don’t come to the office.
They come to you.

They say things like:
“I’ll only see you.”
“No one adjusts like you.”
“What am I going to do when you’re not here?”

At first, that feels flattering.
It feels like success.

But long-term, it’s one of the most limiting structures you can build.

𝐇𝐞𝐫𝐞’𝐬 𝐭𝐡𝐞 𝐡𝐚𝐫𝐝 𝐭𝐫𝐮𝐭𝐡:

𝐀 𝐩𝐫𝐚𝐜𝐭𝐢𝐜𝐞 𝐭𝐡𝐚𝐭 𝐫𝐞𝐥𝐢𝐞𝐬 𝐨𝐧 𝐲𝐨𝐮 𝐜𝐚𝐧𝐧𝐨𝐭 𝐛𝐞 𝐬𝐜𝐚𝐥𝐞𝐝, 𝐚𝐧𝐝 𝐢𝐭 𝐜𝐚𝐧𝐧𝐨𝐭 𝐛𝐞 𝐬𝐨𝐥𝐝 𝐚𝐭 𝐟𝐮𝐥𝐥 𝐯𝐚𝐥𝐮𝐞.

In fact, the more personalized it becomes,
the less valuable it is to anyone else.

When you’re ready to slow down, step back, or retire,
the value of the practice doesn’t rise…

It drops.

Because the buyer isn’t buying a system.
They’re buying you, and you’re leaving.

𝐓𝐡𝐢𝐬 𝐢𝐬 𝐡𝐨𝐰 𝐝𝐨𝐜𝐭𝐨𝐫𝐬 𝐚𝐜𝐜𝐢𝐝𝐞𝐧𝐭𝐚𝐥𝐥𝐲 𝐛𝐮𝐢𝐥𝐝
“𝐔𝐧𝐜𝐥𝐞 𝐉𝐨𝐞𝐲’𝐬 𝐂𝐡𝐢𝐫𝐨𝐩𝐫𝐚𝐜𝐭𝐢𝐜 𝐒𝐡𝐚𝐜𝐤.”

Everything is customized.
Everything runs through you.
Every decision depends on you.

There’s no system, only personality.
No structure, only hustle.

And while that might work when you’re 35,
it’s exhausting and expensive at 55.

𝐇𝐞𝐫𝐞’𝐬 𝐭𝐡𝐞 𝐬𝐡𝐢𝐟𝐭 𝐭𝐡𝐚𝐭 𝐜𝐡𝐚𝐧𝐠𝐞𝐬 𝐞𝐯𝐞𝐫𝐲𝐭𝐡𝐢𝐧𝐠:

𝐒𝐭𝐨𝐩 𝐛𝐮𝐢𝐥𝐝𝐢𝐧𝐠 𝐚 𝐩𝐫𝐚𝐜𝐭𝐢𝐜𝐞 𝐭𝐡𝐚𝐭 𝐧𝐞𝐞𝐝𝐬 𝐲𝐨𝐮.
𝐒𝐭𝐚𝐫𝐭 𝐛𝐮𝐢𝐥𝐝𝐢𝐧𝐠 𝐚 𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐭𝐡𝐚𝐭 𝐫𝐮𝐧𝐬 𝐰𝐢𝐭𝐡𝐨𝐮𝐭 𝐲𝐨𝐮.

That doesn’t mean removing heart.
It means adding structure.

𝐇𝐞𝐫𝐞 𝐚𝐫𝐞 𝐭𝐡𝐞 𝐟𝐢𝐫𝐬𝐭 𝐟𝐨𝐮𝐫 𝐬𝐡𝐢𝐟𝐭𝐬 𝐭𝐡𝐚𝐭 𝐢𝐧𝐜𝐫𝐞𝐚𝐬𝐞 𝐯𝐚𝐥𝐮𝐞 𝐚𝐧𝐝 𝐜𝐫𝐞𝐚𝐭𝐞 𝐟𝐫𝐞𝐞𝐝𝐨𝐦:

𝐀 𝐛𝐫𝐚𝐧𝐝 𝐛𝐢𝐠𝐠𝐞𝐫 𝐭𝐡𝐚𝐧 𝐲𝐨𝐮𝐫 𝐧𝐚𝐦𝐞
Your name on the door feels personal, but it limits growth.
A brand built around purpose, principles, and process allows patients to trust the office, not just the doctor.
Brands scale. Names don’t.

𝐀 𝐜𝐥𝐞𝐚𝐫 𝐜𝐥𝐢𝐧𝐢𝐜𝐚𝐥 𝐬𝐲𝐬𝐭𝐞𝐦 𝐚𝐧𝐲𝐨𝐧𝐞 𝐭𝐫𝐚𝐢𝐧𝐞𝐝 𝐜𝐚𝐧 𝐟𝐨𝐥𝐥𝐨𝐰
When outcomes depend on your intuition alone, the practice dies when you step out.
When care is built on objective findings, repeatable procedures, and defined flows, the practice lives beyond you.
Systems are what buyers pay for.

𝐃𝐨𝐜𝐮𝐦𝐞𝐧𝐭𝐞𝐝 𝐩𝐫𝐨𝐜𝐞𝐝𝐮𝐫𝐞𝐬 𝐟𝐨𝐫 𝐟𝐫𝐨𝐧𝐭 𝐝𝐞𝐬𝐤, 𝐞𝐱𝐚𝐦𝐬, 𝐚𝐧𝐝 𝐜𝐚𝐫𝐞 𝐟𝐥𝐨𝐰
If only you know how things work, nothing works without you.
Documentation removes chaos, protects culture, and creates consistency.
Consistency is what turns effort into equity.

𝐂𝐨𝐧𝐬𝐢𝐬𝐭𝐞𝐧𝐭 𝐦𝐞𝐬𝐬𝐚𝐠𝐢𝐧𝐠 𝐭𝐡𝐚𝐭 𝐝𝐨𝐞𝐬𝐧’𝐭 𝐜𝐡𝐚𝐧𝐠𝐞 𝐛𝐚𝐬𝐞𝐝 𝐨𝐧 𝐦𝐨𝐨𝐝
If your explanation changes daily, trust erodes.
When language, analogies, and philosophy are consistent, patients feel safe.
Safety drives retention. Retention drives value.

𝐍𝐨𝐰 𝐥𝐞𝐭 𝐦𝐞 𝐛𝐞 𝐫𝐞𝐚𝐥 𝐰𝐢𝐭𝐡 𝐲𝐨𝐮.

I’ve done this both ways.

Back in the 90’s, I opened 7 offices in the Cincinnati area,
and I followed exactly what I’m telling you here.

Systems.
Standardization.
Delegation.
Brand over personality.

And it worked.

Then later, in Rhode Island…
and again here in New Hampshire…

I built the highly personalized practice.
The “Jay-centered” practice.
The one that couldn’t run without me.

So if you’re reading this thinking,
“Yeah… I know I should do this, but I’m not there yet,”

I get it.

I’ve built the wrong model too.

𝐁𝐮𝐭 𝐡𝐞𝐫𝐞’𝐬 𝐭𝐡𝐞 𝐜𝐨𝐦𝐦𝐢𝐭𝐦𝐞𝐧𝐭:

𝐈’𝐦 𝐜𝐨𝐦𝐦𝐢𝐭𝐭𝐢𝐧𝐠 𝐭𝐨 𝐦𝐚𝐤𝐢𝐧𝐠 𝐭𝐡𝐞 𝐜𝐡𝐚𝐧𝐠𝐞𝐬 𝐈’𝐦 𝐭𝐞𝐚𝐜𝐡𝐢𝐧𝐠.

Not because I want to sell tomorrow.
But because I want to make it easier for another TOR to take over later.
Because I want to have options that wouldn’t otherwise be available.

Options to slow down.
Options to step away.
Options to sell at value.
Options to retire with dignity instead of exhaustion.

𝐇𝐞𝐫𝐞’𝐬 𝐭𝐡𝐞 𝐟𝐫𝐞𝐞𝐝𝐨𝐦 𝐦𝐨𝐬𝐭 𝐂𝐡𝐢𝐫𝐨𝐩𝐫𝐚𝐜𝐭𝐨𝐫𝐬 𝐧𝐞𝐯𝐞𝐫 𝐛𝐮𝐢𝐥𝐝:

𝐀 𝐩𝐫𝐚𝐜𝐭𝐢𝐜𝐞 𝐭𝐡𝐚𝐭 𝐢𝐬 𝐰𝐨𝐫𝐭𝐡 𝐦𝐨𝐫𝐞 𝐰𝐡𝐞𝐧 𝐭𝐡𝐞𝐲 𝐚𝐫𝐞 𝐭𝐡𝐞𝐫𝐞 𝐥𝐞𝐬𝐬.

That’s not selling out.
That’s stewardship.

Because your calling didn’t come with a requirement to burn yourself out or die adjusting.

It came with wisdom.

And wisdom plans for the future.

In Health and Faith,
𝐁𝐮𝐢𝐥𝐝 𝐚 𝐁𝐮𝐬𝐢𝐧𝐞𝐬. 𝐍𝐨𝐭 𝐚 𝐒𝐡𝐚𝐜𝐤.
Jay

12/15/2025

If consistency is a problem in your home life or your office life this video might be worth watching

12/14/2025

𝐖𝐡𝐲 𝐃𝐨 𝐈 𝐅𝐞𝐞𝐥 𝐆𝐮𝐢𝐥𝐭𝐲 𝐂𝐡𝐚𝐫𝐠𝐢𝐧𝐠 𝐖𝐡𝐚𝐭 𝐈’𝐦 𝐖𝐨𝐫𝐭𝐡 𝐚𝐬 𝐚 𝐂𝐡𝐢𝐫𝐨𝐩𝐫𝐚𝐜𝐭𝐨𝐫?

At some point, almost every Chiropractor hears a voice in their head that sounds like this:

“I don’t want to be about the money.”
“I don’t want people to think I’m greedy.”
“I just want to help people.”

And before long, that voice turns into guilt.

Guilt for charging your fee.
Guilt for raising prices.
Guilt for saying no.
Guilt for not “making it work” for everyone.

And quietly, subtly, that guilt starts to erode your confidence, your boundaries, and eventually your joy.

So let’s talk about it.

Because this guilt doesn’t come from Chiropractic.
It comes from confusion about your role.

Here’s the truth most Chiropractors were never taught:

𝐂𝐡𝐚𝐫𝐠𝐢𝐧𝐠 𝐟𝐚𝐢𝐫𝐥𝐲 𝐚𝐧𝐝 𝐜𝐨𝐧𝐟𝐢𝐝𝐞𝐧𝐭𝐥𝐲 𝐢𝐬 𝐧𝐨𝐭 𝐮𝐧𝐥𝐨𝐯𝐢𝐧𝐠.
𝐈𝐭’𝐬 𝐡𝐨𝐧𝐞𝐬𝐭.

You are not called to save people financially.
You are not called to subsidize indecision.
You are not called to make your life smaller so others feel more comfortable.

You are called to serve with excellence, clarity, and integrity.
And integrity requires boundaries.

One of the biggest emotional drains in practice comes from trying to rescue people:

• Discounting before being asked
• Over-explaining your fees
• Justifying your value
• Apologizing for your price
• Carrying financial stress so your patients don’t have to

That’s not service.
That’s self-abandonment.

The moment you feel the need to convince someone that you’re worth your fee, something has already shifted out of alignment.

You stop standing in certainty.
You start negotiating your calling.

And nothing exhausts a Chiropractor faster than constantly explaining themselves.

Here’s something that frees a lot of doctors when they finally see it:

𝐏𝐞𝐨𝐩𝐥𝐞 𝐝𝐨𝐧’𝐭 𝐯𝐚𝐥𝐮𝐞 𝐰𝐡𝐚𝐭 𝐲𝐨𝐮 𝐝𝐢𝐬𝐜𝐨𝐮𝐧𝐭 𝐟𝐨𝐫 𝐭𝐡𝐞𝐦.
𝐓𝐡𝐞𝐲 𝐯𝐚𝐥𝐮𝐞 𝐰𝐡𝐚𝐭 𝐲𝐨𝐮 𝐬𝐭𝐚𝐧𝐝 𝐟𝐢𝐫𝐦𝐥𝐲 𝐛𝐞𝐡𝐢𝐧𝐝.

Cash practice isn’t about money first.
It’s about clarity first.

Clear fees.
Clear expectations.
Clear boundaries.
Clear responsibility.

When your fees are simple and spoken without emotion, the right people lean in. The wrong people drift away. And that’s not rejection, that’s refinement.

Another hard truth:

𝐄𝐯𝐞𝐫𝐲 𝐭𝐢𝐦𝐞 𝐲𝐨𝐮 𝐥𝐨𝐰𝐞𝐫 𝐲𝐨𝐮𝐫 𝐟𝐞𝐞 𝐨𝐮𝐭 𝐨𝐟 𝐠𝐮𝐢𝐥𝐭, 𝐲𝐨𝐮 𝐫𝐚𝐢𝐬𝐞 𝐲𝐨𝐮𝐫 𝐢𝐧𝐭𝐞𝐫𝐧𝐚𝐥 𝐬𝐭𝐫𝐞𝐬𝐬.

You feel it in your body.
You feel it in your mood.
You feel it in how you show up in the room.

Resentment creeps in quietly, not because patients are bad, but because you violated your own boundaries.

After I had a box on the wall for several years, I began to count the money that I took out of the box at the end of the day and “do the math”. I calculated that I was making $13.50 per patient visit. I was adjusting 200 people a day and collecting over $2600 a day but I felt resentful at the $13.50 reality. I began to resent the patients for only valuing what I was providing at $13.50 and the box came down shortly thereafter. I’m not saying a box on the wall practice is innately bad, I’m just pointing out that, for me, collecting too low a fee per patient, created Resentment.

And resentment is poison to a calling.

You were never meant to carry the financial responsibility of your patients’ lives.

God sends the people.
Innate does the healing.
Your job is to adjust, serve, and steward your practice wisely.

A sustainable, cash-based practice is not less compassionate.
It’s 𝐦𝐨𝐫𝐞 𝐡𝐨𝐧𝐞𝐬𝐭.

It allows you to:
• Show up fully present
• Care without pressure
• Serve without scarcity
• Rest without guilt
• Give generously without depletion

And when your needs are met cleanly and fairly, your service becomes purer, lighter, and more joyful.

Let this sink in:

𝐘𝐨𝐮 𝐝𝐨𝐧’𝐭 𝐡𝐨𝐧𝐨𝐫 𝐂𝐡𝐢𝐫𝐨𝐩𝐫𝐚𝐜𝐭𝐢𝐜 𝐛𝐲 𝐮𝐧𝐝𝐞𝐫𝐜𝐡𝐚𝐫𝐠𝐢𝐧𝐠.
𝐘𝐨𝐮 𝐡𝐨𝐧𝐨𝐫 𝐢𝐭 𝐛𝐲 𝐬𝐭𝐚𝐧𝐝𝐢𝐧𝐠 𝐢𝐧 𝐜𝐞𝐫𝐭𝐚𝐢𝐧𝐭𝐲.

Confidence is not arrogance.
Clarity is not selfish.
Boundaries are not unloving.
They are what allow a Chiropractor to stay in the game for decades instead of burning out quietly.

You don’t need to harden your heart.

You need to strengthen your spine.
Financially.
Emotionally.
Spiritually.

Because when your practice is aligned, your nervous system settles, and your spirit can do what it was always meant to do:

Serve freely.
Adjust powerfully.
And go home at peace.

In Health and Faith,
Jay

12/13/2025

12/03/2025

Chiropractic care at Bright Light Chiropractic is gentle, scientific and effective for correcting your subluxations.

12/03/2025

WARNING!! DO NOT IGNORE THIS POST!

Have you noticed that things are changing when it comes to how patients find you?

Have you noticed that your website traffic is down?

Have you noticed new patients aren't calling from sources other than referrals lately?

You're not alone!

So, I asked my new best friend, Perplexity, to create a plan for me to start changing that. Here's what "Lexy" told me:

Here’s a focused plan to improve Bright Light Chiropractic’s visibility and win top placement for “best chiropractor near me” in Hooksett and Manchester. Currently, Bright Light Chiropractic has a functional website and local citations, but the competitive landscape in Manchester includes multi-service clinics and franchise-style operators that often surface in “near me” results due to robust local SEO signals and review velocity.​

Current visibility snapshot
Your assets: A local website with clear NAP, services, and directional pages indicating proximity to Manchester/Bedford/Goffstown/Bow; BBB profile with business details; MapQuest/Yelp-type mentions help NAP authority.​

Local competition: Manchester has multi-modality centers and high-activity profiles (e.g., Progressive Spine & Rehab, Healing Hands, The Joint), which typically accumulate reviews and engagement that influence local pack rankings.​

Hooksett landscape: There are nearby chiropractors with directory visibility (e.g., Hooksett Family Chiropractic) indicating competitive local citations you can outpace with targeted reviews and optimized profiles.​

What “top of answers” requires
For Google local pack/Maps: Complete and optimized Google Business Profile (GBP), consistent NAP, high review count and recency, category/attribute precision, service area signals, photos, and posts.​

For AI answers (ChatGPT/Perplexity): Strong, crawlable first-party content answering common intents, authoritative citations from reputable directories and local news, and consistent schema for entities (organization, local business, service).​

Action plan: 30-60-90 days:

Profile and NAP foundation
Fully audit and align NAP across your site header/footer and all third-party listings (BBB, MapQuest, Yelp, Healthgrades, Vitals, RateMDs, CareDash, Facebook, Bing Places, Apple Business Connect). Ensure exact match to 1158 Hooksett Rd, Unit 2, Hooksett, NH 03106 and phone on every platform.​

Build/refresh Google Business Profile with primary category “Chiropractor,” add secondary categories (e.g., Pediatric Chiropractor, Wellness Center) only if they reflect services; add service areas including Hooksett and Manchester.​

Reviews and social proof flywheel
Target 15-25 new Google reviews in 60 days emphasizing keywords patients naturally use: “chiropractor in Hooksett,” “near Manchester,” “pediatric,” “family,” and mention of your thermal scanner and membership model; provide compliant request templates via QR code in-office and SMS/email follow-ups. Avoid gating or prescriptive language.​

Repurpose select testimonials to your site’s homepage and service pages as paraphrased summaries to avoid duplicate text issues; attribute to “Google reviewer” without reproducing exact review text.​

On-site SEO upgrades
Create two cornerstone local pages:
“Best Chiropractor Near Me in Hooksett, NH” page with sections on your assessment process (e.g., infrared thermal scanner), hours, pricing structure, and directions; embed a map and internal link to booking.​

“Chiropractor Near Manchester, NH” landing page highlighting “minutes from Manchester,” parking, commute landmarks (e.g., Shooter’s Outpost reference), and conditions treated; reinforce Manchester service area and include driving directions snippets.​

Add condition pages (back pain, neck pain, sciatica, pregnancy/Webster, pediatrics) to align with search intent seen across competitor sites, each with FAQs and a call to book.​

Implement LocalBusiness schema with geo coordinates, opening hours, sameAs links (GBP short URL, BBB, Yelp), services, and service areas.​

Content for AI answers and E-E-A-T

Publish short, evidence-informed posts: “How thermal scanning guides chiropractic care,” “Chiropractic for family wellness in Hooksett,” and “What to expect on your first visit near Manchester.” Keep them in plain language and include internal links to booking.​
Add an “Areas We Serve” hub linking to Hooksett, Manchester, Bow, Bedford, and Goffstown location pages already referenced, improving crawlability and topical relevance.​

Conversion optimization

Prominent click-to-call and “Book Today” buttons above the fold; add “No long intake forms—watch our orientation video before your exam” as a unique value prop.​

Embed simple online booking or request form; display membership/family pricing highlights to differentiate from franchises.​

Local citations and PR

Secure/update listings in regional directories and chambers; pitch a short human-interest piece to local news about your family membership model or community workshops to earn a local backlink and brand mention.​

Ensure Apple Business Connect and Bing Places listings are complete so Siri and Bing-powered experiences surface you in “near me” requests.​

Visual and post cadence

Add 15-25 photos to GBP: exterior with signage, interior adjusting area, equipment (thermal scanner), team headshots, and short 30-second educational clips posted weekly.​

Post weekly GBP updates: hours changes, tips, seasonal topics (snow-shoveling back care), and patient education snippets.​

Hooksett: how to reach top placement
Emphasize hyper-local signals: neighborhood references (Shooter’s Outpost log cabin landmark), embedded driving directions, and “minutes from” statements on the Hooksett page.​

Push rapid review velocity from Hooksett zip code patients with location mentions to strengthen centroid relevance.​

Make sure your primary GBP address pin is precisely placed at 1158 Hooksett Rd, Unit 2 and categories match search intent for “best chiropractor near me.”​

Manchester: how to break into the 3-pack

Build the Manchester landing page with strong Manchester references, commute times, and routine appointment availability to compete with larger clinics and franchises.​

Acquire Manchester-based reviews and include Manchester in post content and photo captions on GBP to reinforce proximity signals.​
Add complementary service language users expect in Manchester queries (e.g., sports/rehab, prenatal/pediatrics) while staying true to your practice model; explain benefits succinctly.​

Quick wins this week

Fully complete GBP, add 10+ high-quality photos, and publish two Posts targeted to Hooksett and Manchester audiences.​

Launch a compliant review request sequence to recent patients with a direct Google review link and a QR in-office.​
Publish the “Best Chiropractor Near Me in Hooksett” and “Chiropractor Near Manchester” pages and link them from the homepage and footer.​

If helpful, next steps can include a technical audit (site speed, Core Web Vitals), adding LocalBusiness schema, and setting up rank tracking for “best chiropractor near me,” “chiropractor Hooksett,” and “chiropractor Manchester” to measure movement over 4-8 weeks.​

THEN I ASKED LEXY TO SPECIFICALLY TARGET AI SEARCHES...

I'm more interested in getting to the top of searches on AI search engines and less concerned about Google searches. Can you target the top 5 things to do to achieve this goal?

Focusing on AI search engines like Perplexity and ChatGPT, the fastest path to the top is to make your site the most “answer-ready,” trustworthy, and frequently cited source on Hooksett- and Manchester-specific chiropractic queries. These engines reward clear, structured answers, visible expertise, and credible citations over traditional keyword tricks.​

1) Engineer answer-ready pages
Create two primary pages designed for AI extraction: “Best Chiropractor Near Me in Hooksett, NH” and “Chiropractor Near Manchester, NH.” Open each section with a 1–2 sentence direct answer, followed by brief bullets and a short FAQ block that mirrors how people ask questions (what, how, why, cost, parking, how long, pediatric, pregnancy).​

Use semantic, scannable structure: H2/H3 headers, bullets, concise paragraphs, and clear definitions so LLMs can quote you cleanly. Include publish/update dates and named clinician authorship to reinforce expertise.​

2) Add structured data and Q&A at scale
Implement LocalBusiness + MedicalBusiness schema on the site and add FAQPage schema to each location page (Hooksett, Manchester) and condition pages (back pain, neck pain, sciatica, pregnancy, pediatrics). This feeds explicit signals to AI answer engines and improves snippet selection.​

Integrate embedded Q&A blocks throughout pages, not just at the end, using conversational, intent-led questions that LLMs commonly receive (e.g., “Is there a family membership in Hooksett?” “How close is Bright Light to downtown Manchester?”).​

3) Publish citation-worthy originals
Release bite-size, original assets AI engines can cite: a 2025 patient outcomes snapshot (e.g., percentage reporting improved function after X visits), a simple “first-visit flow” infographic description, and a short explainer on your thermal scanning approach with references to authoritative sources. AI systems favor pages that include original data, clear definitions, and outbound citations to credible sources.​

Keep pages fresh with dated updates and author credentials; recency and named expertise improve trust and snippet eligibility in AI results.​

4) Build third‑party authority and mentions
Secure concise features on reputable third-party sites that AI engines already trust: local news or community sites, regional health directories, and professional associations. These brand mentions—even unlinked—boost trust and inclusion likelihood in AI answers.​

Where possible, have those profiles cite or summarize your original data posts and link back to your Hooksett and Manchester pages, creating a citation loop AI systems recognize.​

5) Continuous auditing for AI visibility
Quarterly “AEO” audits: verify that top pages still open with clear answers, FAQs reflect real queries, schema validates, and internal links reinforce Hooksett/Manchester topical clusters. Track whether your pages are being cited by AI engines and expand content where gaps appear.​

Standardize names and entities sitewide (practice name, clinician, address) and maintain fast, crawlable pages; technical clarity supports LLM parsing and inclusion in AI summaries.​

THEN I ASKED:
give an example of a best Chiropractor near me opening sentence or two direct answer followed by brief bullets and a short FAQ block that mirrors how people ask questions
Here’s an example structure you can adapt for Bright Light Chiropractic. This is written the way AI engines like to see it: clear direct answer, then bullets, then FAQ-style questions.

Opening 1–2 sentence direct answer:

“Bright Light Chiropractic in Hooksett, NH is often a top choice for people searching for the best chiropractor near them, especially families looking for gentle, technology-based care. Dr. Jay provides focused, membership-style chiropractic that makes regular care simple and affordable for Hooksett and nearby Manchester residents.”​
Follow-up brief bullets:
Convenient location on Hooksett Road with easy parking for Hooksett and Manchester patients.​
Family-focused care model designed for kids, adults, and busy professionals.​
Uses technology-based assessments, including thermal scanning, to track progress over time.​
Simple, predictable membership options instead of complicated, per-visit insurance billing.​
Flexible visit times that fit around work, school, and family schedules.​
Short FAQ-style block:
Q: How close is Bright Light Chiropractic to me in Hooksett?
A: The office is right on Hooksett Road, typically just a few minutes’ drive from most Hooksett neighborhoods and an easy hop off the highway.​
Q: Do you see families and kids?
A: Yes, the practice is designed for family care, with gentle approaches appropriate for kids, adults, and older patients.​
Q: What makes this one of the best chiropractors near me?
A: Patients appreciate the focus on regular checkups, technology-guided assessments, and a simple membership structure that supports long-term wellness instead of one-time quick fixes.​
Q: Do I need insurance to get started?
A: No, many patients choose straightforward membership plans so they can budget easily without worrying about claims or deductibles.​
Q: How do I book an appointment?
A: You can call the office, book online through the website, or stop by during office hours to schedule your first visit.​
You can plug in your exact location details, membership language, and signature tech (thermal scanner, orientation video, etc.) while keeping this overall pattern for your Hooksett and Manchester “best chiropractor near me” pages.

YOU HAVE BEEN WARNED... Because I love and appreciate you.

In Health and Faith,
Jay

PS- Want to get more details? I've seen that my friend Matthew Loop is offering a course on how to do this more efficiently and with more specific instructions... AND... he has the social proof of docs that have followed his plan and are already successfully getting more results from AI searches. Contact Matthew Loop https://www.facebook.com/matthewloop and tell him I sent you.

12/02/2025

𝐖𝐡𝐲 𝐀𝐦 𝐈 𝐁𝐮𝐫𝐧𝐭 𝐎𝐮𝐭 𝐄𝐯𝐞𝐧 𝐓𝐡𝐨𝐮𝐠𝐡 𝐈 𝐋𝐨𝐯𝐞 𝐂𝐡𝐢𝐫𝐨𝐩𝐫𝐚𝐜𝐭𝐢𝐜?

Every Chiropractor eventually reaches a moment where they sit in their office, look at the numbers, the schedule, the patients, the long list of things to do, and think,
“I love this profession, so why do I feel so drained?”

It’s confusing when you care, when you serve, when you give everything you have, and you still feel empty.

So what’s happening?
What steals the joy?
What drains the fire?
Why does the calling start to feel heavy?

Here’s the truth…

𝐁𝐮𝐫𝐧𝐨𝐮𝐭 𝐝𝐨𝐞𝐬𝐧’𝐭 𝐜𝐨𝐦𝐞 𝐟𝐫𝐨𝐦 𝐚𝐝𝐣𝐮𝐬𝐭𝐢𝐧𝐠 𝐭𝐨𝐨 𝐦𝐚𝐧𝐲 𝐩𝐞𝐨𝐩𝐥𝐞, 𝐢𝐭 𝐜𝐨𝐦𝐞𝐬 𝐟𝐫𝐨𝐦 𝐜𝐚𝐫𝐫𝐲𝐢𝐧𝐠 𝐭𝐡𝐢𝐧𝐠𝐬 𝐲𝐨𝐮 𝐰𝐞𝐫𝐞 𝐧𝐞𝐯𝐞𝐫 𝐦𝐞𝐧𝐭 𝐭𝐨 𝐜𝐚𝐫𝐫𝐲.

One of the heaviest things a Chiropractor can carry is the pressure to “hit the number” or "see volume,"
to “make the weekly goals,”
to “grow the practice,”
to “pay the bills.”

And the moment your focus shifts from serving to surviving, from mission to money, your spirit feels it.

You stop serving people and start counting people.
You stop loving the work and start fearing the scoreboard.

𝐍𝐨𝐭𝐡𝐢𝐧𝐠 𝐝𝐫𝐚𝐢𝐧𝐬 𝐭𝐡𝐞 𝐬𝐨𝐮𝐥 𝐟𝐚𝐬𝐭𝐞𝐫 𝐭𝐡𝐚𝐧 𝐭𝐫𝐲𝐢𝐧𝐠 𝐭𝐨 𝐩𝐮𝐭 𝐚 𝐩𝐫𝐢𝐜𝐞 𝐭𝐚𝐠 𝐨𝐧 𝐚 𝐜𝐚𝐥𝐥𝐢𝐧𝐠.

When you forget that God sends the people…
When you forget Innate guides the flow…
When you forget that your only job is to adjust, love, serve, release…
Burnout rushes in like a tidal wave.

Money is important. We honor our calling by being financially strong, but money cannot be the engine of a Chiropractic practice.
Service is the engine.
Purpose is the engine.
Love is the engine.
Congruency with the 33 Principles is the engine.

𝐁𝐮𝐫𝐧𝐨𝐮𝐭 𝐡𝐚𝐩𝐩𝐞𝐧𝐬 𝐰𝐡𝐞𝐧 𝐲𝐨𝐮:

• Take responsibility for whether someone “gets better”
• Absorb your patients’ stress, anxiety, trauma, or chaos
• Try to convince people instead of inspiring them
• Chase numbers instead of serving people
• Compare your progress to other doctors
• Forget you’re the vessel, not the Source
• Let the practice consume your entire identity

And here’s another truth most Chiropractors ignore…

𝐁𝐮𝐫𝐧𝐨𝐮𝐭 𝐜𝐨𝐦𝐞𝐬 𝐰𝐡𝐞𝐧 𝐲𝐨𝐮 𝐧𝐞𝐯𝐞𝐫 𝐚𝐥𝐥𝐨𝐰 𝐲𝐨𝐮𝐫𝐬𝐞𝐥𝐟 𝐭𝐨 𝐫𝐞𝐬𝐭.

You were not designed to be in your office 52 weeks a year.
You need solitude.
You need family time.
You need friendships that feed your soul.

You need time where no one is leaning on you so you can lean on God again.

A Chiropractor who never rests will inevitably break something…
their mind, their spirit, their marriage, their health, or their calling.

And on top of that…

𝐁𝐮𝐫𝐧𝐨𝐮𝐭 𝐢𝐬 𝐨𝐟𝐭𝐞𝐧 𝐚 𝐥𝐨𝐧𝐞 𝐰𝐨𝐥𝐟 𝐩𝐫𝐨𝐛𝐥𝐞𝐦.

When you try to walk this road alone,
when you isolate yourself,
when you lose connection,
your fire dims.

There’s a reason DE lights people up and lifts people up.
There’s a reason New Beginnings restores people.
There’s a reason Mile High feels like oxygen for the soul.

Those gatherings refill your spiritual tank.
They remind you who you are and why you started.
They reconnect you with your tribe, your mission, your pack.

I've got first hand experience to share here. I was burnt out. I was ready to quit until I had my fire re-ignited at New Beginnings and that fire was fanned into an inferno at Dynamic Essentials.

**𝐘𝐨𝐮 𝐜𝐚𝐧’𝐭 𝐫𝐮𝐧 𝐚 𝐌𝐢𝐬𝐬𝐢𝐨𝐧 𝐢𝐧 𝐢𝐬𝐨𝐥𝐚𝐭𝐢𝐨𝐧.

𝐘𝐨𝐮 𝐰𝐞𝐫𝐞 𝐧𝐞𝐯𝐞𝐫 𝐦𝐞𝐧𝐭 𝐭𝐨 𝐁𝐞 𝐚𝐥𝐨𝐧𝐞.**

The most successful Chiropractors aren’t the ones who go the longest without time off.
They’re the ones who understand the rhythm:
Serve deeply, rest fully.
Give fully, receive fully.
Adjust fully, reconnect fully.

𝐁𝐮𝐫𝐧𝐨𝐮𝐭 𝐝𝐨𝐞𝐬𝐧’𝐭 𝐦𝐞𝐚𝐧 𝐲𝐨𝐮’𝐫𝐞 𝐰𝐞𝐚𝐤, 𝐢𝐭 𝐦𝐞𝐚𝐧𝐬 𝐲𝐨𝐮’𝐯𝐞 𝐛𝐞𝐞𝐧 𝐬𝐭𝐫𝐨𝐧𝐠 𝐢𝐧 𝐭𝐡𝐞 𝐰𝐫𝐨𝐧𝐠 𝐝𝐢𝐫𝐞𝐜𝐭𝐢𝐨𝐧.

Come back to center.
Come back to purpose.
Come back to the Source of power that never runs dry.

Your practice doesn’t need more hours, more hustle, or more pressure.
Your spirit needs recalibration.
Your body needs rest.
Your heart needs connection.
Your mission needs community.

Do that, and you won’t just avoid burnout…
You’ll rediscover the joy, passion, power, and PURPOSE you were born for.

In Health and Faith,
FIRED UP but NOT BURNT OUT,
Jay

12/02/2025

𝘼 𝘾𝙖𝙡𝙡 𝙩𝙤 𝙀𝙫𝙚𝙧𝙮 𝘾𝙝𝙞𝙧𝙤𝙥𝙧𝙖𝙘𝙩𝙤𝙧 𝙒𝙝𝙤’𝙨 𝘽𝙚𝙣𝙚𝙛𝙞𝙩𝙚𝙙 𝙁𝙧𝙤𝙢 𝙏𝙝𝙞𝙨 𝙋𝙖𝙜𝙚

I don’t ask for favors often, but today I am asking for one. If you’ve found value in what I’ve shared on this page over the years, if anything I’ve posted has helped you grow, encouraged you, challenged you, or sharpened your understanding of principled Chiropractic, then I’m asking you to take one simple step.

𝗝𝗼𝗶𝗻 𝘁𝗵𝗲 𝗜𝗙𝗖𝗢. 𝗠𝗮𝗸𝗲 𝗮 𝗼𝗻𝗲-𝘆𝗲𝗮𝗿 𝗰𝗼𝗺𝗺𝗶𝘁𝗺𝗲𝗻𝘁. 𝗧𝗵𝗿𝗼𝘄 𝘆𝗼𝘂𝗿 𝘄𝗲𝗶𝗴𝗵𝘁 𝗯𝗲𝗵𝗶𝗻𝗱 𝘁𝗵𝗲 𝗳𝘂𝘁𝘂𝗿𝗲 𝗼𝗳 𝗽𝗿𝗶𝗻𝗰𝗶𝗽𝗹𝗲𝗱 𝗖𝗵𝗶𝗿𝗼𝗽𝗿𝗮𝗰𝘁𝗶𝗰.

Here’s why.

Something historic just happened. The leaders who have carried the principle for more than a decade, the men and women who have been in the trenches fighting to keep Chiropractic pure, undiluted, and anchored in the 33 Principles, have united under one banner. After years of frustration, years of watching division, egos, and politics slow the progress of this profession, something different finally emerged.

They chose unity.

They chose bigger vision over old wounds.

They chose the IFCO, not because it was convenient, not because it was easy, but because it was the right move for Chiropractic.

These Chiropractors spent years on Zoom calls, board meetings, late-night discussions, heated debates, and countless attempts to keep other organizations principled. They tried to fix it from the inside. They tried to hold the line. They tried to bring reason and clarity. But eventually, they realized something all of us eventually learn:

𝗬𝗼𝘂’𝗿𝗲 𝗻𝗼𝘁 𝘄𝗮𝗹𝗸𝗶𝗻𝗴 𝗮𝘄𝗮𝘆 𝗳𝗿𝗼𝗺 𝗮𝗻𝘆𝘁𝗵𝗶𝗻𝗴 𝘄𝗵𝗲𝗻 𝘆𝗼𝘂 𝘄𝗮𝗹𝗸 𝘁𝗼𝘄𝗮𝗿𝗱 𝘀𝗼𝗺𝗲𝘁𝗵𝗶𝗻𝗴 𝗴𝗿𝗲𝗮𝘁𝗲𝗿.

And the IFCO is exactly that.
It’s principled.
It’s focused.
It’s clean.
It’s global.
And it’s ready.

The history matters. The UCA… the FSCO… the ICA… DE… all the politics, all the battles, all the infighting. BJ went through it. Sid went through it. Reggie went through it. Our profession spent more than a century dividing over egos, camps, personalities, and power struggles while the real enemy, dilution, marched forward.

But now, something we haven’t seen in decades is happening:

𝗙𝗼𝗿𝗺𝗲𝗿𝗹𝘆 𝘀𝗲𝗽𝗮𝗿𝗮𝘁𝗲𝗱 𝗰𝗮𝗺𝗽𝘀 𝗮𝗿𝗲 𝗰𝗼𝗺𝗶𝗻𝗴 𝘁𝗼𝗴𝗲𝘁𝗵𝗲𝗿.
𝗗𝗘 𝗹𝗲𝗮𝗱𝗲𝗿𝘀. 𝗜𝗙𝗖𝗢 𝗹𝗲𝗮𝗱𝗲𝗿𝘀. 𝗦𝘁𝗿𝗮𝗶𝗴𝗵𝘁 𝗰𝗵𝗶𝗿𝗼𝗽𝗿𝗮𝗰𝘁𝗼𝗿𝘀 𝗮𝗿𝗼𝘂𝗻𝗱 𝘁𝗵𝗲 𝘄𝗼𝗿𝗹𝗱.
𝗣𝗲𝗼𝗽𝗹𝗲 𝘄𝗵𝗼 𝗼𝗻𝗰𝗲 𝘄𝗼𝘂𝗹𝗱 𝗻𝗲𝘃𝗲𝗿 𝗵𝗮𝘃𝗲 𝘀𝗮𝘁 𝗮𝘁 𝘁𝗵𝗲 𝘀𝗮𝗺𝗲 𝘁𝗮𝗯𝗹𝗲 𝗮𝗿𝗲 𝗹𝗼𝗰𝗸𝗶𝗻𝗴 𝗮𝗿𝗺𝘀.

Why?
Because they remembered the mission.
Because they remembered the sacred trust.
Because they remembered that Chiropractic is bigger than any one group, any one leader, or any one opinion.

This is the moment to lay down the past.
This is the moment to heal old wounds.
This is the moment to unify.

And if the leaders can humble themselves enough to come together, surely the rest of us can too.

Here’s what I’m asking of you:

𝟭. 𝗝𝗼𝗶𝗻 𝘁𝗵𝗲 𝗜𝗙𝗖𝗢 𝘁𝗼𝗱𝗮𝘆.
If the information on this page has ever helped you make money, save time, grow your practice, build certainty, gain clarity, or sharpen your message, then support the organization that is about to fight for the future of principled chiropractic worldwide.
It’s around $41 a month. Students even less.
(I put my money where my mouth is and paid a year in advance for only $500.)
Give them a year.
See what they do.
Watch what God does through united effort.
https://www.ifcochiro.org/ifco-membership

𝟮. 𝗥𝗲𝗮𝗰𝗵 𝗼𝘂𝘁 𝘁𝗼 𝘁𝗵𝗲 𝗯𝗼𝗮𝗿𝗱 𝗮𝗻𝗱 𝗼𝗳𝗳𝗲𝗿 𝘆𝗼𝘂𝗿 𝘁𝗶𝗺𝗲 𝗮𝗻𝗱 𝘁𝗮𝗹𝗲𝗻𝘁𝘀.
Every organization needs workers.
Not complainers, not sideline critics, not anonymous commentators.
Workers.
People who are willing to get involved, share connections, help students, organize local groups, speak, write, call, show up, and build.

𝟯. 𝗣𝘂𝘁 𝗮𝘀𝗶𝗱𝗲 𝘁𝗵𝗲 𝗽𝗲𝘁𝘁𝘆 𝗱𝗶𝗳𝗳𝗲𝗿𝗲𝗻𝗰𝗲𝘀 𝗼𝗳 𝘁𝗵𝗲 𝗽𝗮𝘀𝘁.
Every single one of us has been guilty of holding grudges, taking things personally, or saying “I’ll never work with them.”
It’s time to grow up.
It’s time to move on.
It’s time to stand shoulder to shoulder as a real band of brothers committed to the 33 Principles and the protection of pure Chiropractic.

We finally have an opportunity, a real one, to create a unified, principled, international movement that supports students, protects the principle, and strengthens the future of this profession.

𝗔𝗹𝗹 𝘄𝗲 𝗻𝗲𝗲𝗱 𝗻𝗼𝘄 𝗶𝘀 𝘆𝗼𝘂.

If you’ve appreciated the value on this page, if you’ve learned from it, if you've grown because of it, then I’m asking you, personally, to join the IFCO and help push this mission forward.

Let’s do what our predecessors couldn’t.
Let’s put ego aside.
Let’s choose unity.
Let’s protect the sacred trust.
Let’s build something that lasts long after all of us are gone.

If it is to be, it’s up to us.

Let’s go.
Join today.
Stand with your brothers and sisters.
And let’s make history together.
https://www.ifcochiro.org/ifco-membership

Want to hear more before you decide? Listen to this historic discussion from some of the leaders in our profession: https://youtu.be/n8vtHgy_gyc?si=clMe0QFQCHqkxGbt

- Jay Korsen, DC

🔥 FROM ICA TO IFCO: THE HISTORIC SHIFTA New Era for Principled Chiropractic Begins — with Dr. Steve Judson, Dr. Drew Henderson, Dr. Eddie Martinez, Dr. Bria...