Seniors Choosing to Live at Home

10/03/2025

Seniors Choosing to Live at Home Announces the Retirement of Rodney Phillips

New Bern, NC – ​October 3, 2025 – Seniors Choosing to Live at Home announces the retirement of Rodney Phillips, Co-Owner, who recently stepped down after years of dedicated service to the agency and community.

Rodney was a steady presence at Seniors Choosing to Live at Home, guiding the agency with compassion, professionalism, and a deep belief in the importance of helping seniors maintain independence in the comfort of their own homes. His commitment to clients, caregivers, and families was a cornerstone of the organization’s reputation.

“Rodney’s heart for seniors and his ability to connect with families has been at the center of everything we do,” said Valerie Phillips, Owner of Seniors Choosing to Live at Home. “His leadership has left an enduring mark, and while we are sad to see him retire, we are grateful for the strong foundation he leaves behind. Rodney’s vision will continue to guide us as we move forward.”

Though Rodney has retired, the agency remains a true family endeavor. Valerie will continue to lead alongside her children, Olivia Phillips and Michael Patrick, who remain actively involved in daily operations and committed to carrying on the values that have made Seniors Choosing to Live at Home a trusted name in the community.

Seniors Choosing to Live at Home extends its deepest gratitude to Rodney Phillips for his years of service and dedication. His legacy will continue to inspire the organization as it carries on its mission of providing quality, personalized care.

​About Seniors Choosing to Live at Home

Seniors Choosing to Live at Home is a trusted home care agency based in New Bern, NC, dedicated to providing compassionate, personalized care that empowers seniors to maintain independence, dignity, and comfort in their own homes.

We Make Living Independently at Home a Possibility.

09/10/2025

🚨 Why Hiring Through a Licensed Home Care Agency Matters 🚨

Stories like this are heartbreaking, and unfortunately, not uncommon. This is exactly why we encourage families to go through a licensed and insured agency like ours. When you hire privately, you risk putting your loved ones in the hands of someone who hasn’t been properly vetted or supervised.

Here’s why choosing an agency is safer and smarter:

✅ Thorough background checks: We screen all caregivers for criminal history, abuse registry, and references.
✅ Ongoing supervision: Our staff are monitored, trained, and held accountable.
✅ Liability coverage: You're protected if there’s an accident or incident in the home.
✅ Training and standards: Our caregivers are trained in elder care, dementia support, and emergency response.
✅ Peace of mind: You’re not managing payroll, taxes, or figuring out care plans alone.

Your loved ones deserve trustworthy, compassionate care, not just anyone with availability.

https://wcti12.com/news/local/la-grange-woman-charged-with-exploiting-elderly-victim-for-40000?fbclid=IwdGRjcAMumZdleHRuA2FlbQIxMQABHmt-ggt0gPavsCMZqI2rybJCbQwq0LB33rcmwZuKObaRPuswu1NltaAvmgRS_aem_Erpg_y-9eFu7XAsm8KnLPQ

The Wayne County Sheriff's Office has charged Crystal Marie Anderson, a 37-year-old woman from La Grange, with the financial exploitation of an elderly victim,

08/29/2025

Collaborating on what’s next, productive morning with the franchise team in New Bern!

08/28/2025

Congratulations to Jennifer Standish on celebrating one year of success with her Seniors Choosing to Live at Home franchise in Morehead City, NC!

Her dedication, compassion, and leadership have made a meaningful impact in the lives of local seniors and their families. Here's to many more years of making a difference!

08/20/2025

08/19/2025

Because every senior deserves comfort, dignity, and independence at home.

At Seniors Choosing to Live at Home, we make living independently a possibility with compassionate, reliable support.

Visit www.seniorschoosingtoliveathome.com or call 1-800-372-8524 to learn more.

08/14/2025

We had such a great time filming our commercial today! From the laughs on set to seeing our ideas come to life, it was a day full of energy and creativity. Can’t wait to share the final cut with you all!

08/11/2025

08/07/2025

We are pleased to share that Lisa Levine, BS, CDP, has been appointed Interim Executive Director by the Dementia Alliance of North Carolina Board of Directors.

Lisa has been with DANC since 2009, bringing stability and a deep knowledge base to this leadership position. She will continue her role as Senior Director of Programs in addition to her new responsibilities. Lisa brings a wealth of experience with our mission and will lead DANC through this transition with care, stability, and purpose.

Elizabeth Hullender has departed the organization. We’re grateful for her contributions during her tenure.

We’re confident in the path ahead, and thank you for standing with us as we continue to serve families impacted by dementia across North Carolina.

08/05/2025

New street sign is up in New Bern!

Proud to see all 4 of us represented, grateful for growth, teamwork, and this next chapter!!

07/28/2025

Throwback for y’all today! Grateful for where we’ve been and excited for what’s next!

07/23/2025

Seniors Choosing to Live at Home, a leading provider of in-home senior care, is proud to announce the grand opening of its newest location in Wilmington, North Carolina. The office will officially open its doors on September 1, 2025, further expanding the organization’s mission to provide compassionate, personalized care that allows older adults to remain safe and independent in their homes. The Wilmington branch will be led by seasoned care professionals, Valerie and Rodney Phillips, whose combined leadership and deep dedication to senior care are sure to make the new office a cornerstone of trusted support in the community.

This marks the fourth location for the growing company, which already proudly serves families through its existing offices in New Bern, Jacksonville, and Morehead City.

“We’ve seen firsthand how much of a difference quality in-home care can make.” said Michael Patrick, General Manager of Wilmington Operations. “Our expansion into Wilmington means even more seniors in North Carolina will have access to the trusted support they need, and deserve, to age comfortably in place.”

With Wilmington’s aging population growing rapidly, the need for flexible, respectful, and dignified in-home care has never been greater. Seniors Choosing to Live at Home offers a wide range of services tailored to each individual’s unique needs. These include personal care assistance with tasks like bathing, grooming, dressing, and toileting; social companionship and emotional support; medication reminders and
wellness check-ins; post-surgical and chronic condition support; transportation to appointments and help with errands; and respite care options to give family caregivers the break they need. Each care plan is thoughtfully customized, and all caregivers are thoroughly trained, background-checked, and committed to delivering top-tier service with compassion and integrity.

About Seniors Choosing to Live at Home
Founded in 2006 in New Bern by Valerie and Rodney Phillips, Seniors Choosing to Live at Home has grown into one of eastern North Carolina’s most trusted names in senior care. With offices now in New Bern, Jacksonville, Morehead City, and Wilmington, the organization remains committed to ensuring that seniors have the option to age safely, happily, and independently at home.

To learn more about available services or to inquire about care in your area, visit: www.seniorschoosingtoliveathome.com