Deborah Cook Financial Planner

Deborah Cook Financial Planner ChFC®️ RICP®️ Life insurance and annuities are issued by The Prudential Insurance Company of America, Newark, NJ, and its affiliates. EEO IS THE LAW.

Licensed to sell Life insurance in the following state(s): NC, VA
Licensed to sell Health insurance in the following state(s): NC, VA

"Prudential Advisors” is a brand name of The Prudential Insurance Company of America and its subsidiaries. All are Prudential Financial companies and each is solely responsible for its own financial condition and contractual obligations. The availability of other products varies by carrier and state. Prudential is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, genetics, disability, age, veteran status, or any other characteristic protected by law. The Prudential Insurance Company of America, Newark, NJ and its affiliates. Prudential is an Employer that participates in E-Verify.

Dr. King didn't call for reflection; he called for action. Today, we honor his legacy by focusing on the active pursuit ...
01/19/2026

Dr. King didn't call for reflection; he called for action. Today, we honor his legacy by focusing on the active pursuit of justice and opportunity. 🕊️

Dignity, access, and opportunity are not abstract ideals; they’re daily work.

In our profession, this means providing insights, ensuring fair access to guidance, and helping families build financial strategies that can span generations.

We’re reflecting, listening, and recommitting to service in the communities we call home.

Sector investing may present an opportunity — if you do your homework.
01/19/2026

Sector investing may present an opportunity — if you do your homework.

Successful sector investing is dependent upon an accurate analysis about when to rotate in and out.

We all want to know, “What’s next for the financial markets?” But no one knows for sure.
01/17/2026

We all want to know, “What’s next for the financial markets?” But no one knows for sure.

We all know the stock market can be unpredictable. We all want to know, “What’s next for the financial markets?”

Would you accept a lower salary if it meant maintaining a hybrid work schedule?Stanford University, in June 2024, releas...
01/15/2026

Would you accept a lower salary if it meant maintaining a hybrid work schedule?

Stanford University, in June 2024, released a study on hybrid work called “Study finds hybrid work benefits companies and employees,” that’s worth sharing, especially for those who love (or miss) a flexible schedule.

Here’s what they found:
▪️ Employees working from home two days a week were just as productive as those in the office full-time
▪️ They were just as likely to be promoted
▪️ And they were 33 percent less likely to quit, with the biggest drop in turnover among women, non-managers, and those with long commutes

In other words, hybrid work didn’t hurt performance; it kept people engaged and helped them stay with their companies longer.

Many people don’t have a choice about where they work, but it’s still interesting to see different data points.

Would you trade a little salary to keep a hybrid schedule? Or does being in the office full-time feel worth it for the collaboration, energy, and routine it provides?

If you are 50+, do you know how your catch-up contributions are changing?1️⃣ Who Is AffectedEmployees aged 50+ whose pri...
01/13/2026

If you are 50+, do you know how your catch-up contributions are changing?

1️⃣ Who Is Affected
Employees aged 50+ whose prior-year W-2 F**A wages from the same employer exceed $150,000 (indexed) must make any 2026 catch-up contributions as Roth (after-tax).

2️⃣ When It Applies 📅
The statute kicks in for 2026 contributions. Final IRS regulations took effect on November 17, 2025, and generally apply starting in 2027. For 2026, plans may operate under a reasonable and good-faith interpretation.

3️⃣ What to Verify 🔎
Your plan must offer a Roth source. If it doesn’t, affected employees can’t make catch-ups until Roth is added.

4️⃣ With a Roth IRA, to qualify for the tax-free and penalty-free withdrawal of earnings, Roth IRA distributions must meet a five-year holding requirement and occur after age 59½. Tax-free and penalty-free withdrawals can also be taken under certain other circumstances. The original Roth IRA owner is not required to take minimum annual withdrawals. With a Roth 401(k), employer matching with pre-tax dollars is not distributed tax-free during retirement.

See more on our website here: https://www.soundfinancialsolutionsnc.com/blog

01/12/2026
Investors should understand the ways in which financial professionals are compensated for the services they provide.
01/12/2026

Investors should understand the ways in which financial professionals are compensated for the services they provide.

Read this overview to learn how financial advisors are compensated.

Are dividends a key component when evaluating investment opportunities? Learn more.
01/10/2026

Are dividends a key component when evaluating investment opportunities? Learn more.

This calculator helps determine your pre-tax and after-tax dividend yield on a particular stock.

What changed for your taxes on January 1?Several Tax Cuts and Jobs Act (TCJA) items were set to roll off after 2025. In ...
01/08/2026

What changed for your taxes on January 1?

Several Tax Cuts and Jobs Act (TCJA) items were set to roll off after 2025. In July 2025, Congress passed the One Big Beautiful Bill Act (OBBBA), which modified parts of that “sunset.”

Three 2026 watch-items to know:
● Standard Deduction & Brackets: 2026 amounts are published; the top rate remains 37 percent with updated thresholds.
● Estate & Gift: The basic exclusion is $15,000,000 per person in 2026 (indexed for inflation).
● State and Local Tax (SALT) Deduction: The long-standing $10,000 cap was revised upward beginning in 2025, with specified phase mechanics in later years.

Background:
The TCJA originally scheduled many individual provisions to expire after 2025; OBBBA adjusted several of them.

Net:
2026 tax math is different from 2024–2025, so check the published thresholds before you make assumptions. And check with your tax or accounting professional before modifying your strategy. ⚖️

See more on our website here: https://www.soundfinancialsolutionsnc.com/blog

2025 wasn't just another year; it rewrote the rules for tax, estate, and investment strategies.If you haven't reviewed y...
01/06/2026

2025 wasn't just another year; it rewrote the rules for tax, estate, and investment strategies.

If you haven't reviewed your approaches since July, you're potentially leaving money on the table (or perhaps exposed to unnecessary risk).

Here’s What Changed: Tax Reform Got Real

The One Big Beautiful Bill Act made sweeping changes, including:

→ $15 million estate exemption per person ($30 million per couple)
→ Expanded State and Local Tax deduction to $40,000 (through 2029)
→ New $6,000 senior bonus deduction for those 65+
→ First-ever auto loan interest deduction up to $10,000

But here's the catch: Many of these provisions are temporary and set to expire in the coming years.

Markets Recovered—Then Rallied. Remember "Liberation Day" on April 2? The S&P 500 dropped following the tariff news. It then recovered within a month and continued to climb through the year. Past performance does not guarantee future results.

Why 2026 Is Critical:
The elevated estate exemption is labeled "permanent," but we all know tax laws change. For families with significant wealth, this is a window, not a guarantee.

Families who act early to align their tax, estate, and investment strategies with the new landscape will be positioned for decades of advantage.

Have you reviewed your strategy since these changes took effect?

📋 Work with your tax, legal, and accounting professionals before making any changes due to the new tax law. The S&P 500 Composite Index is an unmanaged index that is considered representative of the overall U.S. stock market. Individuals cannot invest directly in an index.

See more on our website here: https://www.soundfinancialsolutionsnc.com/blog

Who helped you learn the hard parts of this business? 🤝National Mentoring Month is a good nudge to be intentional, not a...
01/05/2026

Who helped you learn the hard parts of this business? 🤝

National Mentoring Month is a good nudge to be intentional, not ad hoc, about how we develop people.

It’s how wisdom gets passed on, not just knowledge.

It shortens learning curves, opens doors for people who’ve been left out, and keeps our standards high by pairing accountability with encouragement.

And the best mentoring is a two-way street. Mentors sharpen their own thinking and mentees bring fresh perspectives. 🧭

This month, take a moment to thank the people who have invested in you and make space to invest in someone else.

Address

1316 A Commerce Drive
New Bern, NC
28562

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Monday 8:30am - 5pm
Tuesday 8:30am - 5:30pm
Wednesday 8:30am - 5:30pm
Thursday 8:30am - 5:30pm
Friday 8:30am - 5:30pm

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