Prime Movement and Performance

Prime Movement and Performance The official page of Prime Movement and Performance
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Prime Movement and Performance is a strength and conditioning facility where positive people come together and help each other break down barriers and achieve a new way of life. We are a community of people from different backgrounds who rely on each other to learn new skills, achieve our goals and create an environment where anything is possible.

11/18/2025

We are a not so serious group of folks that loves to have a good time and sweat a little along the way.

Don’t get me wrong, we work hella hard, but we don’t take this whole fitness thing too seriously.

We’d rather enjoy life a little and we think you should too!

Come see what we are all about with our 7 day free trial!

11/11/2025

Exercise is a great way to reduce stress and what better way than to smash a ball into the ground?!

This is just a snippet from our Hyrox Simulation over the weekend but one thing that everyone left with was a big ole smile on their face.

Why? Because they sweat a little, laughed a little and enjoyed the experience that Prime brings to fitness each and every day.

If you’re interested, give us a try with our 7day free trial!

10/28/2025

We asked some members to describe their experience at Prime in one word and the answers say it all!!

Ready to feel it for yourself? Start with our 7-day free trial https://primemvmnt.com/contact-free-trial

10/14/2025

Celebrating the very best today! Happy birthday to the man behind the magic, Anthony🥳

From athletes to adults, he's coached them all and built something special while doing it. Thanks for setting the standard and raising the bar every single day🫶🏼

If you've been around Prime long enough, you know the shorts👖To celebrate Ryan's 10-year anniversary with us, we decided...
10/07/2025

If you've been around Prime long enough, you know the shorts👖

To celebrate Ryan's 10-year anniversary with us, we decided to honor him the best way we know how... by becoming him!

Here's to a decade of denim, discipline, and getting stronger every single day.

Address

54 Kellogg Road
New Hartford, NY
13413

Opening Hours

Monday 5:30am - 8:30am
2:30pm - 7:30pm
Tuesday 5:30am - 8:30am
2:30pm - 7:30pm
Wednesday 5:30am - 8:30am
2:30pm - 7:30pm
Thursday 5:30am - 8:30am
2:30pm - 7:30pm
Friday 5:30am - 8:30am
2:30pm - 6:30pm
Saturday 7:30am - 10am
Sunday 9am - 12pm

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Our Story

Before Prime Movement and Performance was official, our head coach Anthony, spent many years teaching physical education and coaching young athletes in football and track and field. While coaching and training athletes in Brooklyn, NY, he noticed there was something missing from the training landscape, somewhere for young athletes to learn how to train to stay healthy and of course get better. And…Prime Performance was born as a youth performance company in Brooklyn, NY.

At this time Anthony was subleasing space from CrossFit 718 where he was coaching CrossFit classes and doing personal training part-time. He was unable to secure time slots or grow the brand because of limitations both in schedule and space. After the birth of their first daughter, Nellie, Anthony and his wife, Catherine, decided to move back home to Upstate New York. Concerned about leaving a great community behind, they decided to build their own in their new digs. And in August of 2015, CrossFit Utica opened its doors. Meanwhile, Anthony and Catherine were both full-time teachers in local school districts while working to get the business up and running.

After two years of building an amazing community, we decided it was time to really dive in and take on the business full-time. Anthony resigned from his teaching position and focused all of his energy on running the gym. After operating out of a 900 square foot garage for two and half years, we found a new location to call home. Things have come full circle as CrossFit Utica has morphed back into Prime Movement and Performance, a world-class facility bringing the best training possible to the folks living in the Utica-Rome area.