What are the opening hours?

Monday 5:30am - 8:30am 2:30pm - 7:30pm Tuesday 5:30am - 8:30am 2:30pm - 7:30pm Wednesday 5:30am - 8:30am 2:30pm - 7:30pm Thursday 5:30am - 8:30am 2:30pm - 7:30pm Friday 5:30am - 8:30am 2:30pm - 6:30pm Saturday 7:30am - 10am Sunday 9am - 12pm

Prime Movement and Performance

Home
United States
New Hartford, NY
Prime Movement and Performance

The official page of Prime Movement and Performance
(389)

Prime Movement and Performance is a strength and conditioning facility where positive people come together and help each other break down barriers and achieve a new way of life. We are a community of people from different backgrounds who rely on each other to learn new skills, achieve our goals and create an environment where anything is possible.

04/21/2026

Some days you just got a strap in and get to work.

There are a lot of reasons to not show up, but you do it anyway.

Why did you show up today?

04/19/2026

Did you know we have a Hyrox Only Membership?

We offer Hyrox Style Conditioning every Tuesday and Thursday and now that the weather is nicer (kinda), we will be running Sunday Sim Series to prep for NYC, DC, Boston, Nashville and whatever other events you have lined up on your calendar.

Interested? Click the link below ⬇️ to learn more!

https://www.primemvmnt.com/pricing

04/16/2026

“$10/month sounds cheap… until it costs you years of no progress.”

We hear it all the time:

“I’ll just join a regular gym.”
“It’s way cheaper.”
“I’ll figure it out on my own.”

But here’s the truth…

Most people don’t fail because they’re lazy.
They fail because they’re guessing and not seeing results.

Let us know if any of these sound like you...
➡️ Walk into a big box gym with no plan
➡️ Do random workouts you saw online
➡️ Avoid certain lifts because you’re not confident
➡️ You've been spinning your wheels for months (or years 😳)

That’s not saving money… that’s wasting time.

At Prime, you’re not paying for access.
You’re investing in coaching, structure, and results.

✅ We teach you HOW to lift (safely and confidently)
✅ We give you a clear plan so you actually progress
✅ We coach you in real time so you don’t stay stuck
✅ We help you get strong… and you actually feel good doing it

Because “cheap” doesn’t mean effective.

And if you’ve been frustrated with your progress…you kinda already knew all of that.

If you’re ready to stop guessing and start getting stronger drop a '💪' below or send us a message and we’ll show you how to get started.

Strength that feels good.

04/15/2026

Most guys don’t fall out of shape overnight…
It happens slowly...

Busy schedule. Stress. Less and less movement. More and more excuses.

And then one day you take a look in the mirror and you don’t feel like yourself anymore.

But here’s the part no one talks about, it’s not just getting back in shape that’s hard, it’s the idea of walking into a gym full of people and feeling like you don’t belong.

We get it.

That’s exactly why we built a different kind of environment at Prime.

✅ No egos
✅ No pressure to “keep up”
✅ Coaching that meets you where you’re at
✅ A clear plan so you’re not guessing what to do

You don’t need to be “in shape” to start.
You just need to be ready to stop spinning your wheels.

Our sessions give you the structure and attention of a coach who actually knows your name, your goals, and where you're starting from.

No more hiding.
No more "I'll start on Monday."

Just show up… and we’ll take care of the rest.

Drop a “READY” below or send us a message

We’ll walk you through the first step.

04/14/2026

Stop Waiting to “Feel Ready” 💪

If you’ve ever thought…
“I want to be strong… but lifting weights is intimidating," you’re not alone.

Most women don’t avoid strength training because they don’t want to do it…
They avoid it because they’ve never been shown how to do it the right way.

Here’s the truth:
You don’t need to be strong to start.
You start… and then become strong.

At Prime, we coach you through every rep so you feel confident, capable, and powerful, not overwhelmed.

No ego.
No pressure.
Just real strength that actually feels good.

✅ Learn how to lift safely
✅ Build strength (without feeling bulky)
✅ Walk out feeling proud of yourself

This isn’t about chasing sweat.
It’s about becoming the strongest version of you.

If you’ve been curious… this is your sign.

Message us “STRONG” and we’ll help you take that first step.

04/07/2026

What does your fitness routine look like?

Does it involve lifting weights?

At Prime, we kinda think it should.

There are benefits to every style of training but the biggest bang for your buck is still a solid strength training program.

Now, we know, you're busy. This is why we have 3 dedicated total body strength training days per week in our schedule.

This makes sure you get everything you need in only 3 days.

If you want more? Like 30+ minutes of cardio / conditioning twice a week, we got that too.

If you still want more? We offer a fun partner throwdown CrossFit style on Saturdays.

If you're not sure what this all looks and feels like, there is only one way to find out.

Give us a try with 14days for only $49!

https://primemvmnt.com/contact

04/02/2026

We recently had a member say "Man ... I wish I found you guys earlier!"

"When I used to focus on power lifting, I would squat, deadlift, bench press and just wash, rinse and repeat over and over again and I was getting beat up."

This is exactly why we don't overly focus on one thing. Running, CrossFit, Power lifting, Bodybuilding, Yoga, etc... all have a place.

But, if all you do is run run run, or CrossFit CrossFit CrossFit or Power lift Power lift Power lift, then there is a good chance you might be wearing things out, both physically and mentally.

Our workouts are designed with your health and your progress in mind.

Do we Squat? Yes.
Do we Bench Press? Yes.
Do we Olympic Lift? Yes.
Do we also Lunge, Step-up and do Bulgarian Split Squats? Yes.
Do we also give you cardio challenges that are lower impact like Rowing, Biking and Skiing? Yes.

Instead of getting stuck in the hamster wheel of same ole same ole, or searching IG or TikTok to spice things up, why not let us do the thinking for you?!

All you have to do is show and have fun! Sound like a plan?

Fill out the form ⬇️ and get started with two weeks of unlimited classes for just $49!

https://primemvmnt.com/contact

04/01/2026

"Changing to Prime was the best decision I ever made!"

You know that might be the case for you too, but you're scared to train with us because [fill in the blank]

We hear these types of objections all the time.

Things like "I'm not ready," "I don't want to get hurt," "You guys are out of my league."

We have a little secret. Almost EVERYONE who has started with us was a little scared to start and basically a beginner.

Sure, they might have done bootcamp for a year or tried different gyms in the area, but nobody ever really taught them how to lift properly, how to use a barbell, what to do on a ski machine, focused on mobility, etc...

If any of that sounds like you...then there is only one thing left to do.

And that's try it for yourself with our Prime Starter Pack.

Two weeks of unlimited classes for just $49.

No contracts, no aggressive sales tactics, no nonsense.

Just give it a try and if you like it (which we think you will) awesome. If you don't, we will help you find a gym that's a better fit!

Click the link below to get started today.

https://primemvmnt.com/contact

03/31/2026

"I've tried just about every other gym in the area, but this was just feels like home."

We take pride on working hard, but also having a good time.

Whether that is great music, dancing in between sets, pushing ourselves through challenging workouts or something as simple as a fist bump and smile, we are here to make sure you have the best experience possible!

Find your second home at Prime with two-weeks of unlimited classes for just $49!

Click the link below to get started.

https://primemvmnt.com/contact

11/18/2025

We are a not so serious group of folks that loves to have a good time and sweat a little along the way.

Don’t get me wrong, we work hella hard, but we don’t take this whole fitness thing too seriously.

We’d rather enjoy life a little and we think you should too!

Come see what we are all about with our 7 day free trial!

11/11/2025

Exercise is a great way to reduce stress and what better way than to smash a ball into the ground?!

This is just a snippet from our Hyrox Simulation over the weekend but one thing that everyone left with was a big ole smile on their face.

Why? Because they sweat a little, laughed a little and enjoyed the experience that Prime brings to fitness each and every day.

If you’re interested, give us a try with our 7day free trial!

Address

54 Kellogg Road
New Hartford, NY
13413

Opening Hours

Monday	5:30am - 8:30am
	2:30pm - 7:30pm
Tuesday	5:30am - 8:30am
	2:30pm - 7:30pm
Wednesday	5:30am - 8:30am
	2:30pm - 7:30pm
Thursday	5:30am - 8:30am
	2:30pm - 7:30pm
Friday	5:30am - 8:30am
	2:30pm - 6:30pm
Saturday	7:30am - 10am
Sunday	9am - 12pm

Website

http://primemvmnt.com/

Alerts

Be the first to know and let us send you an email when Prime Movement and Performance posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Shortcuts

Want your practice to be the top-listed Clinic in New Hartford?

Our Story

Before Prime Movement and Performance was official, our head coach Anthony, spent many years teaching physical education and coaching young athletes in football and track and field. While coaching and training athletes in Brooklyn, NY, he noticed there was something missing from the training landscape, somewhere for young athletes to learn how to train to stay healthy and of course get better. And…Prime Performance was born as a youth performance company in Brooklyn, NY.

At this time Anthony was subleasing space from CrossFit 718 where he was coaching CrossFit classes and doing personal training part-time. He was unable to secure time slots or grow the brand because of limitations both in schedule and space. After the birth of their first daughter, Nellie, Anthony and his wife, Catherine, decided to move back home to Upstate New York. Concerned about leaving a great community behind, they decided to build their own in their new digs. And in August of 2015, CrossFit Utica opened its doors. Meanwhile, Anthony and Catherine were both full-time teachers in local school districts while working to get the business up and running.

After two years of building an amazing community, we decided it was time to really dive in and take on the business full-time. Anthony resigned from his teaching position and focused all of his energy on running the gym. After operating out of a 900 square foot garage for two and half years, we found a new location to call home. Things have come full circle as CrossFit Utica has morphed back into Prime Movement and Performance, a world-class facility bringing the best training possible to the folks living in the Utica-Rome area.