Prime Movement and Performance

Prime Movement and Performance The official page of Prime Movement and Performance
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Prime Movement and Performance is a strength and conditioning facility where positive people come together and help each other break down barriers and achieve a new way of life. We are a community of people from different backgrounds who rely on each other to learn new skills, achieve our goals and create an environment where anything is possible.

This whole Hyrox thing isn’t anything new for us at Prime.May 16 will actually be our 4th time running the Prime Power P...
03/21/2026

This whole Hyrox thing isn’t anything new for us at Prime.

May 16 will actually be our 4th time running the Prime Power Play at our facility and we have always trained in a way that would allow you to be successful at a Hyrox event.

What does that even mean?

Well, first, we get you strong. Can’t do a lot of stuff in CrossFit or Hyrox if you’re not strong. So that’s step one.

Second, we incorporate longer conditioning days. We’ve always done this in what we used to call “Core and Conditioning” on Wednesdays and Sundays.

The only difference is now we have something “specific” to call it. And instead of doing it twice a week, we do it three times.

So again, this is nothing new for us.

P.S. Not that it matters, but we were first Hyrox affiliated gym in the Utica-Rome area 🤷🏽‍♂️

03/09/2026

You don’t need more chaos.

Your day is already full of hundreds, if not thousands of decisions.

The gym doesn’t have to be another. We have the structure you need.

Let’s us take care of it with:
1️⃣ Full Body Strength Training
2️⃣ Weekly Progressions
3️⃣ Mobility Work to Help you Feel Great
4️⃣ Coach Guidance to Make Sure Your Form is Spot on
5️⃣ In and Out in Under an Hour

You’re busy, we know, and we have the tools and the structure to make sure you’re getting everything you need out of a strength and conditioning program.

See for yourself with our 7day free trial while it’s still a thing!

A few weeks ago we completely switched how we do things and with any change we were nervous.But you know what happened?!...
03/06/2026

A few weeks ago we completely switched how we do things and with any change we were nervous.

But you know what happened?! Everyone loves it!

Sure, there are still some things we can make better and fine tune in our design and delivery but man has it been fun!

If you’re looking for a change and what to truly work on getting stronger without compromising your joint health with aggressive metcons or high intensity bootcamp tha has no rhyme or reason, Prime is for you.

Prime is where strength feels good and conditioning challenges you without crushing you or the progress you’re making with your strength.

This is the best chance to try us out as our 7day free trial is going away at the end of March.

You deserve it.

We want you to make progress without pain.We want to see you move well.We want you to build consistency without feeling ...
02/25/2026

We want you to make progress without pain.

We want to see you move well.

We want you to build consistency without feeling burned out.

We want you to be strong for real life.

We want you to see for yourself!

DM us for info about our 7day free trial.

11/18/2025

We are a not so serious group of folks that loves to have a good time and sweat a little along the way.

Don’t get me wrong, we work hella hard, but we don’t take this whole fitness thing too seriously.

We’d rather enjoy life a little and we think you should too!

Come see what we are all about with our 7 day free trial!

11/11/2025

Exercise is a great way to reduce stress and what better way than to smash a ball into the ground?!

This is just a snippet from our Hyrox Simulation over the weekend but one thing that everyone left with was a big ole smile on their face.

Why? Because they sweat a little, laughed a little and enjoyed the experience that Prime brings to fitness each and every day.

If you’re interested, give us a try with our 7day free trial!

10/28/2025

We asked some members to describe their experience at Prime in one word and the answers say it all!!

Ready to feel it for yourself? Start with our 7-day free trial https://primemvmnt.com/contact-free-trial

10/14/2025

Celebrating the very best today! Happy birthday to the man behind the magic, Anthony🥳

From athletes to adults, he's coached them all and built something special while doing it. Thanks for setting the standard and raising the bar every single day🫶🏼

If you've been around Prime long enough, you know the shorts👖To celebrate Ryan's 10-year anniversary with us, we decided...
10/07/2025

If you've been around Prime long enough, you know the shorts👖

To celebrate Ryan's 10-year anniversary with us, we decided to honor him the best way we know how... by becoming him!

Here's to a decade of denim, discipline, and getting stronger every single day.

Built different. But also built together. Prime is where we train, grow, and grind with a crew that never lets you settl...
06/16/2025

Built different. But also built together.

Prime is where we train, grow, and grind with a crew that never lets you settle.

You in?

Friendly reminder: it’s allowed to be hard and fun.Training should light you up, not burn you out.Come lift, laugh, and ...
06/13/2025

Friendly reminder: it’s allowed to be hard and fun.

Training should light you up, not burn you out.

Come lift, laugh, and leave better than you came.

Start with your 7-day free trial⬇️
https://primemvmnt.com/contact-free-trial

Address

54 Kellogg Road
New Hartford, NY
13413

Opening Hours

Monday 5:30am - 8:30am
2:30pm - 7:30pm
Tuesday 5:30am - 8:30am
2:30pm - 7:30pm
Wednesday 5:30am - 8:30am
2:30pm - 7:30pm
Thursday 5:30am - 8:30am
2:30pm - 7:30pm
Friday 5:30am - 8:30am
2:30pm - 6:30pm
Saturday 7:30am - 10am
Sunday 9am - 12pm

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Our Story

Before Prime Movement and Performance was official, our head coach Anthony, spent many years teaching physical education and coaching young athletes in football and track and field. While coaching and training athletes in Brooklyn, NY, he noticed there was something missing from the training landscape, somewhere for young athletes to learn how to train to stay healthy and of course get better. And…Prime Performance was born as a youth performance company in Brooklyn, NY.

At this time Anthony was subleasing space from CrossFit 718 where he was coaching CrossFit classes and doing personal training part-time. He was unable to secure time slots or grow the brand because of limitations both in schedule and space. After the birth of their first daughter, Nellie, Anthony and his wife, Catherine, decided to move back home to Upstate New York. Concerned about leaving a great community behind, they decided to build their own in their new digs. And in August of 2015, CrossFit Utica opened its doors. Meanwhile, Anthony and Catherine were both full-time teachers in local school districts while working to get the business up and running.

After two years of building an amazing community, we decided it was time to really dive in and take on the business full-time. Anthony resigned from his teaching position and focused all of his energy on running the gym. After operating out of a 900 square foot garage for two and half years, we found a new location to call home. Things have come full circle as CrossFit Utica has morphed back into Prime Movement and Performance, a world-class facility bringing the best training possible to the folks living in the Utica-Rome area.