SERIOUS BUSINESS

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New Orleans, LA
SERIOUS BUSINESS

A beauty conference to inspire, educate and celebrate salon/spa professionals at every level. A Neill Production. Jan 12-13, 2025 in NOLA.

Conference Dates: January 15 - 16, 2023

04/17/2026

What’s the difference between a “great” photo and an awesome one? 📸✨

The legendary Antoinette Beenders joined us at Serious Business to drop some major truth: in a world of endless scrolling and consumerist “fluff,” soul is the missing ingredient.

At Serious Business, we believe that evolving as an artist, and as a business owner, requires more than just keeping up with trends. It’s about intentionality, depth, and the courage to push beyond the surface.

Serious Business 2027 is all about that evolution. We aren’t just looking at what’s next; we’re redefining how we think, create, and lead in this industry.

If you’re ready to stop just “flipping pictures” and start creating something truly awesome, this is where you need to be.

Are you ready to evolve?

🎟️ Comment “SB” below to reserve your seat for Serious Business 2027

04/16/2026

The one thing an algorithm can’t do? Lead with heart. ❤️‍🔥

AI is changing the way we work, from SEO-driven marketing to automated booking flows. But it will never be able to replicate the deep-rooted trust your clients have in your brand or the culture you build within your salon walls.

The future of the beauty industry isn’t just about mastering new technology, it’s about doubling down on the human experience.

At Serious Business 2027, we’re going beyond the basics to help you build teams that are resilient, inspired, and human-centric. Don’t just keep up with the industry; lead it.

Ready to secure your spot for the ultimate leadership experience?

👇 Comment “SB” below to reserve your seats for Serious Business 2027!

04/11/2026

2027 is calling. Will you be in the room? ⚜️✨

There’s a reason The Roosevelt Hotel is the heart of the Serious Business Conference. Walking these halls during our breakout sessions isn’t just about business, it’s about stepping into a legacy of excellence.

While 2027 feels like a lifetime away, the industry’s top leaders are already locking in their spots.

Serious Business 2027 is returning to New Orleans from January 16-18, and trust us, you don’t want to be watching this from your phone.

Why the FOMO is Real:
• The Venue: Hosted at the iconic Roosevelt Hotel and the Saenger Theatre, this is where the beauty industry’s most influential minds gather for two days of pure transformation.

• The Education: From world-class keynote speakers to intimate breakout sessions right here in these gold-leafed rooms, we’re diving into the business of beauty, leadership, and personal growth.

• The Networking: Connect with a community of salon owners, stylists, and innovators in the heart of Louisiana.

Early-bird energy is officially here, and seats at the Roosevelt fill up fast.

Ready to level up your career in NOLA? ✨

Comment “SB” below and I’ll send you the link to secure your 2027 tickets at the best rate! 🎟️

04/07/2026

“I think it’s important for all of us to share stories... because we’re all going through very, very similar things.”

Micah Nickens captured the soul of Serious Business with these words. Whether you’re behind the chair or leading a team, vulnerability is the bridge that reminds us we aren’t alone in the struggle.

Ready to find your people? Join us in New Orleans for Serious Business 2027. This is where the industry’s most impactful conversations happen.

🎟️ Tickets are available now, lock in peak season pricing!

04/02/2026

Anything new, no matter how good, is uncomfortable until it’s familiar. ✨

In this powerful moment from the SeriousBusiness stage, Brianna Wiest explains the "Upper Limit" and why we subconsciously resist the very peace and stability we're seeking.

Success in the beauty and wellness industry isn't just about technical skill; it’s about the growth mindset to surpass your old limits. 🚀

Stop playing small. Join the community of thinkers, leaders, and icons who gather every January to redefine what’s possible.

Secure your spot for Serious Business 2027 in New Orleans, LA.
🔗 Link in bio to register.

03/28/2026

A MONUMENTAL WIN FOR THE SALON INDUSTRY 🏆

The power of advocacy is real. The passing of the 45B F**A Tip Tax Credit is a game-changer, putting hard-earned money back into the budgets of salon owners across the country. 💸

As Leslie Perry shares, this isn’t just policy—it’s real money that belongs to the entrepreneurs who drive our industry forward.

At Serious Business, we believe a rising tide raises all ships. When we gather in a brand-neutral environment to focus on personal and professional growth, we don’t just change our businesses—we change the entire landscape of beauty.

The future is being built right now. Are you in the room?

🚀 READY TO HEAR MORE GROUND-BREAKING THINGS HAPPENING IN THE BEAUTY INDUSTRY? 🚀

Join us for the next chapter of evolution. Serious Business 2027 is where the industry’s brightest minds congregate to lead the way. Don’t just watch the shift—be part of it.

RESERVE YOUR SPOT NOW: COMMENT “SB” BELOW 👇

03/26/2026

There’s magic in the details. ✨

We love seeing SeriousBusiness through the eyes of our attendees! Swiping through this carousel of experience has us counting down the days until we’re back at the Saenger Theatre. 🎭

Serious Business isn’t just a meeting, it’s the must-attend beauty conference in New Orleans. It’s where the industry’s brightest minds gather to reset, refocus, and revitalize their passion for the craft.

Pro-tip: Don’t just come for the sessions—stay for the soul of the city! 🎷

Turn your trip into a full NOLA weekend. From world-class dining and jazz on Frenchman Street to those quiet morning beignets in the French Quarter, there’s no place like New Orleans to fuel your creative fire.

🎟️ READY TO JOIN US?

Now is the time to commit to your growth. Book your tickets soon to lock in our lowest rates before the next price increase!

Tap the link in our bio to register and secure your spot in the Crescent City. 📍

03/18/2026

Serious Business: where the industry’s most brilliant minds gather to redefine what’s possible. ⚜️🕯️

This isn’t just a conference; it’s a transformative weekend at the historic Saenger Theatre that leaves our team inspired, aligned, and ready to dominate the year. From world-class speakers to soul-stirring breakthroughs, SB is the gold standard for beauty professional development.

Investing in our team is the richest investment we can make. We’re coming back with more than just notes—we’re coming back with a new vision. 🥂

Don’t get left behind. Experience the evolution for yourself at SB 2027. Comment SB to get the reservation link! 🔗

03/14/2026

Work meets wonder in the Crescent City. New Orleans isn’t just a location for Serious Business; it’s the heartbeat of the entire event. ✨

Join us for SB 2027—the city is waiting.

Photo:

03/12/2026

From now until March 21st, we are offering 25% OFF select Aveda hair care and styling products! Whether you’re looking to define your curls, boost your volume, or repair damage, our student stylists can help you find the perfect match for your hair goals.

Stop by the salon to grab your favorites before they’re gone!

03/12/2026

You just HAD to be there for this one! 🤯

Thanh Pham absolutely blew us away at Serious Business 2026. If you’ve been feeling overwhelmed by AI or unsure how it fits into your salon, Thanh’s session was the ultimate game-changer.

Key Takeaways:

✨ Stop sitting on a goldmine: Most stylists have thousands of client photos and reviews they never use. AI is the key to finally getting that content out there.

✨ Work smarter, not harder: Use AI to drive more phone calls and client bookings while you’re busy behind the chair.

✨ Efficiency is everything: Learn to use these tools to gain exposure without the burnout.

Serious Business 2026 may be over, but the momentum is just getting started. ⚜️

Ready to secure your spot for 2027?

Let’s make next year even bigger. Head to the link in our bio to reserve your seats! 🎟️

03/05/2026

One of the best parts of Serious Business is hearing what people take away once they leave the room.

shared five things she learned from the conference and they perfectly capture why this event matters. From embracing AI as part of everyday life, to leading with clarity, to surrounding yourself with people who push you to think bigger.

Serious Business has always been about more than just education. It is about perspective, community, and leaving with ideas that make you better for the people you lead.

Thanks for sharing your insights, Steph.

What was your biggest takeaway from Serious Business 2026?

Address

New Orleans, LA

Telephone

800.333.0100

Website

http://www.seriousbusiness.net/

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