12/05/2025
Founderās Statement from Dr. Margaret Barrow
As a founder who has built Itās Nola on the belief that real nourishment should be accessible to everybody, I am truly heartened by the governmentās new steps toward expanding plant-based infant formula options. For so many families, especially those navigating allergies, intolerances, or wanting to align their feeding choices with their values, this shift represents hope, relief, and long-overdue recognition.
At Itās Nola, our mission has always been rooted in whole foods, wellness, and care for our communities. Seeing the FDA begin to open clearer pathways for non-dairy, non-soy, plant-based formulas reinforces something Iāve long believed: our food system can evolve, and when it does, families benefit.
I applaud Else Nutrition for their persistence and leadership in advocating for more inclusive infant nutrition. Their work echoes what drives us every day, creating food options that honor the diverse needs of modern families. Because no parent should have to choose between their childās well-being and the limited products available to them.
Note: AI generated image
As a woman founder committed to expanding healthier choices, Iām encouraged by this momentum. It tells me that weāre moving toward a food landscape where whole-food, plant-forward options are treated not as alternatives, but as essential.
This is a positive step for parents, for children, and for the future of nutrition in this country. And at Itās Nola, weāll continue to champion the idea that nourishmentāreal nourishmentābegins with listening to peopleās needs and creating pathways that support their lives.
ā Dr. Margaret Barrow
Founder & CEO, Itās Nola