Norma Saff, LLC

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I empower moms with specific strategies to help turn picky eaters into well rounded eaters and develop a positive relationship with all foods so that their child will thrive.

You know those moments when you realize your parenting work is actually paying off? This was one of them! When my son to...
11/04/2025

You know those moments when you realize your parenting work is actually paying off? This was one of them!

When my son told me about the “candy closet chaos” at his friend’s house, it stopped me in my tracks.

He saw his friends grabbing handfuls like they’d never see candy again, but he didn’t feel the urge to do the same. He simply observed.

That’s the magic of raising kids who trust food and themselves.

When sweets aren’t restricted, they lose their power. And when food isn’t used as a reward or forbidden fruit, kids grow up knowing candy is just… candy 🍬

If you want your child to feel at peace around food too, that’s exactly what I help families build together 🥦

➡️Send me a DM or tap the link in bio to learn more about my 1:1 coaching for parents who want to raise confident, intuitive eaters.

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When dinner starts to feel like a pop quiz, kids stop feeling safe at the table 🍽️If your child is scanning your face fo...
10/30/2025

When dinner starts to feel like a pop quiz, kids stop feeling safe at the table 🍽️

If your child is scanning your face for approval with every scoop, that’s a sign the pressure is louder than the connection.

And to be clear, you’re not failing. Most of us were raised on food rules, so it sneaks out as “helpful” reminders, questions, and micro-corrections. I know you want the best for your child, and this whole “let them eat independently” is new to you, and you’re worried about them not choosing the right foods or not eating enough. (and I get it!!)

But here’s a gentler shift 👉 keep the structure, drop the scrutiny. You choose the menu and timing; they choose what and how much from what’s offered.

The goal isn’t a “perfect eater”. It’s a kid who feels secure enough to eat, pause, and come back tomorrow willing to try again.

I you need a mealtime plan that lowers pressure and builds trust, I can help. Send me a DM and let’s talk! 🧡

If your kid eats the same foods over and over again, this post is for you! You’re not the only parent wondering if your ...
10/28/2025

If your kid eats the same foods over and over again, this post is for you!

You’re not the only parent wondering if your child will ever eat something different. When I talk to families, this is one of the most common worries: kids who cling to the same foods day after day.

Here’s what I want you to know 👉Picky eating isn’t a parenting failure. It’s a phase of learning and trust-building.

Swipe through this post for 6 things you can do to encourage your little one to try new foods 🍓

If this sounds like your household right now, you’re not alone, and you don’t have to figure it out by yourself.

📩Send me a DM or click the link in bio to see how we can make food feel easier again.

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Let’s talk about the nutrient that does so much more than build muscle: Protein 💪Protein isn’t just for athletes or adul...
10/23/2025

Let’s talk about the nutrient that does so much more than build muscle: Protein 💪

Protein isn’t just for athletes or adults hitting the gym. It’s one of the most important nutrients for growing kids. From strong muscles and bones to stable energy and focus in school, protein plays a role in almost every system in your child’s body.

Some easy go-tos:
🥚 Eggs at breakfast
🧀 Cheese or yogurt at snack time
🍗 Chicken, lentils, or beans at lunch and dinner
🥜 Nut butter on fruit or toast
🌾 Whole grains like oats or quinoa for an extra boost

These small, balanced additions go a long way in helping your child grow, learn, and stay energized all day. 🌟

If you’re not sure whether your child is getting enough, or you’d like help planning balanced meals that actually fit your family’s routine, I can help.

📩Send me a DM or click the link in bio to learn more about working together.

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It’s one of the most common questions I get from parents, and I get why 🍬Here’s my take 👇Avoiding added sugar until age ...
09/25/2025

It’s one of the most common questions I get from parents, and I get why 🍬

Here’s my take 👇

Avoiding added sugar until age 2 is ideal, but that doesn’t mean you failed if your toddler has already had a cupcake or cookie. Real life isn’t sugar-free, and that’s okay.

➡️What matters most isn’t a single snack, it’s the message we send around it. When we label sweets as “bad” or sn**ch food away, we create shame, guilt, and more obsession. Instead, we can create a calm and balanced experience around those foods.

You get to decide what works for your family. You get to decide when to offer it, how often, and how to model balance.

Want to feel more confident navigating feeding time with your kids?

Drop your questions in the comments, I’ll answer them in an upcoming post 💬

Ever wish you had someone to talk to in real time when feeding feels confusing?That’s what 1:1 coaching with me looks li...
09/23/2025

Ever wish you had someone to talk to in real time when feeding feels confusing?

That’s what 1:1 coaching with me looks like 👇

Support doesn’t stop when the session ends. You get access to ongoing chat support so you can:

✅Talk things through when emotions are high
✅Ask the “is this normal?” questions without shame
✅Get real-time feedback so you don’t spiral
✅Feel supported, not judged, as you try new things

Because feeding your child isn’t a once-a-week kind of thing. It’s daily. It’s layered. It’s emotional.

And you deserve support that actually meets you where you are.DM me “1:1” if you’re ready for hand-in-hand support 🤝

It’s wild how one rainy ride through NYC became a turning point in how I define health.This photo was taken right before...
09/18/2025

It’s wild how one rainy ride through NYC became a turning point in how I define health.

This photo was taken right before I biked through all 5 boroughs of New York.⁣

It was cold. It was pouring. And I almost didn’t show up.😅

But I’m SO glad I did.
Because that ride reminded me of something I had forgotten in the thick of parenting, stress, and everyday life:

⁣➡️I’m allowed to do hard things just for me.⁣

❌No weight loss goal.
❌No tracking or measuring.
❌No “getting back on track.”

Just a decision to take care of my body in a way that felt good, and to follow through.⁣

Sometimes the biggest wins aren’t about progress on a chart.

They’re about the quiet moments when you realize: I’m stronger than I thought. And I want my kids to see that. 💪

If you’ve ever questioned whether you're doing “enough” for your health… I hope this reminds you that health is bigger than metrics.

It’s in the memories, the movement, and the mindset we pass down to our kids.

💬Tell me… What’s something hard you did that made you feel strong (even if no one else noticed)?

You’re not alone if you’ve asked this. Let’s talk about what really matters when it comes to feeding toddlers 👇At some p...
09/11/2025

You’re not alone if you’ve asked this. Let’s talk about what really matters when it comes to feeding toddlers 👇

At some point, nearly every parent wonders: Is this normal? Is my child eating too much?

The fear often comes from a good place, we want our kids to be healthy, grow well, and avoid problems down the road. But when that fear takes over, it can lead to micromanaging, second-guessing, and unnecessary stress at mealtimes.

Swipe to know what I ask parents when they bring this up ➡️

There’s no one-size-fits-all approach to toddler nutrition. Some toddlers graze all day. Others eat big meals and then go hours without a bite. What we don’t want to do is let our own anxiety override their natural hunger cues.

Your job? To provide.
Their job? To decide how much.

💬Have you ever found yourself wondering if your toddler is eating “too much”? Drop a comment and let me know what questions or worries have come up for you. I promise, you’re not the only one.

Let’s talk about it together 👇

Your child is listening, even when you’re not talking to them 👂Food rules. Calorie talk. “I was so bad today” after a co...
09/09/2025

Your child is listening, even when you’re not talking to them 👂

Food rules. Calorie talk. “I was so bad today” after a cookie. They pick up more than we realize.

And while you might think you're just being "careful" with your own choices, those moments can shape how your child sees food, and themselves.

As a dietitian, I’ve seen how quickly guilt, fear, and confusion around eating can trickle down from parent to child. Not because you’re doing anything wrong, but because diet culture runs deep, and undoing it takes intention.

You don’t have to talk to your child about food for them to learn how to feel about food.
They’re watching…
🔶How you eat.
🔶How you speak about your body.
🔶How you react to dessert.
🔶How you sit at the table.

The good news? You can change the narrative.
You can raise a child who enjoys food without shame, who trusts their appetite, and who doesn’t carry guilt for loving the same snacks their friends do.

If this hits home and you're ready to shift the way food is talked about in your home, I’m here to help. Apply to work with me 1:1 or DM me to learn more about my programs for parents.

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New York, NY

Telephone

+13477667624

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