Penned by Alice

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New York, NY
Penned by Alice

NYC and NJ Calligrapher and Engraver. We specialize in live calligraphy activations for luxury brands

04/28/2026

Girding my loins for this week’s premiere of The Devil Wears Prada 2 and taking it back to last week’s NYC movie premiere with some iconic Miranda quotes. What a night we had activating for !

04/24/2026

Move over Paolo, we got this…

Still in a bit of disbelief that we had the opportunity to be a part of the activation for the NYC premiere of The Devil Wears Prada 2 and that this was likely to fall into the hands of

Honored to have worked alongside and heat foiling Tweezerman tweezers made just for the premiere which were decked out in crystals. The night and booth was abuzz and guests were thrilled and delighted with this experience! Thank you for inviting us to be a part of this memorable premiere!

As always, We would love to help with your next experiential activation!
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04/21/2026

Do you think these shoes would have been Miranda approved? I don’t care what anyone thinks but I personally LOVE LOVE LOVE them! Not sponsored at all but I have been loving these loafers from and was wholly influenced by 🙌😅 They are literally so comfortable straight out of the box. Perfect to dress up and down and ready to walk those city streets all day!

Shoutout to my reels partner in crime for always indulging in my silly ideas.

03/11/2026

But why now and not then you ask? The difference is Confidence.

Six years ago and during a pandemic, I started learning how to use my knowledge of calligraphy through engraving and etching.

I was new to the tool and to the technique. And over the years, I’ve most definitely improved my technique but that’s not the only thing I’ve improved.

I’ve also established a more consistent calligraphy style which helps me tremendously with knowing how to navigate a surface area. Whether it is a card, a box, a fragrance bottle, a wooden spoon, or a lipstick, just know that I will come into it with a skillful eye.

My goal in working with brand products is not to just write on your product because I can. Ok fine, I can!

But really, it is to complement the product with the appropriate product placement, sizing and style so that my calligraphy engraving can harmoniously exist together beautifully with your product. So that it looks like it belongs, like it was meant to be there.

So yea, I like to think that we can all agree and take a page from Alysa Liu’s guidebook to being Unbothered. Each moment we’re given is a lesson. Successful moments are lessons but so are the failed ones. It’s how we learn from them that makes all the difference.

02/27/2026

Back with Part 2 of my Brand Shoot Series with ! With 5 different outfit changes, tons of props, a vision in your head, a light filled studio and a bomb photographer, what else can go right?!

Thanks for the bts assist .moribe !

02/25/2026

A day in my life on-site for Coach’s Fall 2026 NYFW runway show. But make it Reality TV style 😂. Lol to the disappointment in those photographers faces when I came out and they realized I was NOT Elle Fanning or Storm Reid. Like false alarm people! It’s…nobody 😅🫠

Despite the dramatics of this editing style, it was anything but dramatic from where I sat backstage other than the part that it was freezing where I was 🥶 (hence the multiple cups of hot tea). But other than that, everything felt very smooth and it was so great to be back for another season with Coach. I am so grateful to have played a small/tiny role in this beautiful show and grateful for those that still trust in the power of handwritten and personalized details. Because details matter and not one was missed. 🥰

01/07/2026

People often describe my job as “Glamorous” and “Sexy” and well what can I say…it does look pretty damn cool. And it definitely has brought me to some really amazing experiences, venues and places in 2025.

From backstage at NYFW for Coach’s fashion show to…

Engraving at the wildly popular YSL Candy Club pop up and watching Kesha perform,

Writing love notes for Laduree on Valentine’s Day,

Wood burning spoons for Netflix’s Chefs Table Legends,

Assembling a team of 9 artists to engrave & paint at YSL’s Macy’s flower show,

Flying around the country for my client’s activations and as far as…

Having my engraving in the hands of Meghan Markle 😳😱…

That literally happened. And It just FELT and still feels ALL. SO. SURREAL.

As glamorous as it all looks, all of this would not be possible without the masterminds behind each and every event. From the creative marketing thinkers to the event producers, planners and all the vendors that make it all happen. Behind the scenes, it’s anything but glamorous. It’s hard work, collaboration, late nights, expedited shipping, same day courier projects, last minute pivots, cardboard boxes, bubble wrap & peanuts strewn about, and ALL the pens and inks in every corner, table & counter (it’s giving my hubby massive case of agida 🤣). And I’m grateful for ALL OF IT.

2025 was all about intention and connection. Going into the year with these words made me mentally stronger, emotionally wiser, and more aligned with my values than ever.

I’m so grateful to have played a role in these beautiful, important and personal moments and while I still have no idea what 2026 will look like, whether or not it will live up to the last year, or be better, I’m excited (and nervous) to what 2026 has in store for me.

If you’re looking to create meaningful, thoughtful and unforgettable moments for 2026, hit me up and let’s dream up ways to make that happen!

xo, Alice 💕

12/01/2025

Where do I start and how do I begin to describe what this journey has been like for me. Grateful doesn’t even begin to cut it. Rather, maybe it’s a bit of everything; courage, grit, optimism, a bit of luck and yes, A WHOLE LOTTA GRATITUDE. Gratitude for all the big and little moments. Gratitude for all the people that have helped shaped me into what I am today. To all my friends (artists and, community friends new and old) and my family, who continue to support and cheer me on, my clients for all the beautiful opportunities and especially my dear hubby who took on that full weight when I said “I want to stay home and be present for our kids and don’t want to go back to that job.” Love you. But I also gotta thank me for trusting that gut intuition. 2025 was the year of growth in so many ways and as always I remain hopeful for whatever comes next.

06/30/2025

An Evening with celebrating and the launch of their new fragrance, Coach Gold. What a beautiful atmosphere and perfect space. The way the golden hour light flooded into the space and illuminating their signage and gold accents was the perfect backdrop for Coach Gold.

I had the opportunity to create custom calligraphy details for their menus as well as calligraphy name cards for the table. I was also able to be on-site prior to the event writing additional cards for last minute changes! Thank you to the Coach team for always considering and trusting me for their hand written calligraphy needs. It means the world. ☺️

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02/16/2024

Some stills from my live calligraphy event at Laduree on Valentines Day. I had the pleasure of using calligraphy to write sweet love notes on cards as well as their beautiful limited edition boxes. To see everyone’s reaction as I handed them their special love notes was truly rewarding. Some wrote to their loved ones, their clients and even to themselves. I’m so glad that I was able to add that extra special touch to an already special holiday. I went home feeling happy and fulfilled. To know that calligraphy and words can create such an emotional spark in others makes me feel proud as an artist. Who would’ve thought that the little girl who loved cursive and handwriting so much would one day make it a career.

Thank you to everyone that supported and the team for having me again! Til next time friends!
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01/16/2024

NYFW is back soon so taking a walk down memory lane with these crisp white cards and menus written in crisp black calligraphy.
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01/05/2024

Everybody’s moving forward with 2024 and I’m over here still digesting 2023. So much has happened in 2023 and I just can’t shut the door and be done with it. It was an eye opening year filled with ups and downs. Did I grow from it all? Was it successful? Absolutely. And I don’t mean quantitative growth and success. I mean qualitative growth. I felt successful in a sense that I was better able to balance career and family life, to say yes to opportunities that served me and not tire me. I gave myself boundaries. I reached out when I needed help. I know I was there for my kids. I know I was there for my husband. I created new lasting connections and community. All of these a solid foundation to pave the way forward to success. All in all, I was grateful for 2023. I’m grateful for another year and excited to see what 2024 will bring. While it may be time to move onward, I will continue to reflect and learn. Cheers to you all!

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New York, NY

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http://www.pennedbyalice.com/

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