Penned by Alice

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New York, NY
Penned by Alice

NYC and NJ Calligrapher and Engraver. We specialize in live calligraphy activations for luxury brands

01/07/2026

People often describe my job as “Glamorous” and “Sexy” and well what can I say…it does look pretty damn cool. And it definitely has brought me to some really amazing experiences, venues and places in 2025.

From backstage at NYFW for Coach’s fashion show to…

Engraving at the wildly popular YSL Candy Club pop up and watching Kesha perform,

Writing love notes for Laduree on Valentine’s Day,

Wood burning spoons for Netflix’s Chefs Table Legends,

Assembling a team of 9 artists to engrave & paint at YSL’s Macy’s flower show,

Flying around the country for my client’s activations and as far as…

Having my engraving in the hands of Meghan Markle 😳😱…

That literally happened. And It just FELT and still feels ALL. SO. SURREAL.

As glamorous as it all looks, all of this would not be possible without the masterminds behind each and every event. From the creative marketing thinkers to the event producers, planners and all the vendors that make it all happen. Behind the scenes, it’s anything but glamorous. It’s hard work, collaboration, late nights, expedited shipping, same day courier projects, last minute pivots, cardboard boxes, bubble wrap & peanuts strewn about, and ALL the pens and inks in every corner, table & counter (it’s giving my hubby massive case of agida 🤣). And I’m grateful for ALL OF IT.

2025 was all about intention and connection. Going into the year with these words made me mentally stronger, emotionally wiser, and more aligned with my values than ever.

I’m so grateful to have played a role in these beautiful, important and personal moments and while I still have no idea what 2026 will look like, whether or not it will live up to the last year, or be better, I’m excited (and nervous) to what 2026 has in store for me.

If you’re looking to create meaningful, thoughtful and unforgettable moments for 2026, hit me up and let’s dream up ways to make that happen!

xo, Alice 💕

12/01/2025

Where do I start and how do I begin to describe what this journey has been like for me. Grateful doesn’t even begin to cut it. Rather, maybe it’s a bit of everything; courage, grit, optimism, a bit of luck and yes, A WHOLE LOTTA GRATITUDE. Gratitude for all the big and little moments. Gratitude for all the people that have helped shaped me into what I am today. To all my friends (artists and, community friends new and old) and my family, who continue to support and cheer me on, my clients for all the beautiful opportunities and especially my dear hubby who took on that full weight when I said “I want to stay home and be present for our kids and don’t want to go back to that job.” Love you. But I also gotta thank me for trusting that gut intuition. 2025 was the year of growth in so many ways and as always I remain hopeful for whatever comes next.

06/30/2025

An Evening with celebrating and the launch of their new fragrance, Coach Gold. What a beautiful atmosphere and perfect space. The way the golden hour light flooded into the space and illuminating their signage and gold accents was the perfect backdrop for Coach Gold.

I had the opportunity to create custom calligraphy details for their menus as well as calligraphy name cards for the table. I was also able to be on-site prior to the event writing additional cards for last minute changes! Thank you to the Coach team for always considering and trusting me for their hand written calligraphy needs. It means the world. ☺️

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02/16/2024

Some stills from my live calligraphy event at Laduree on Valentines Day. I had the pleasure of using calligraphy to write sweet love notes on cards as well as their beautiful limited edition boxes. To see everyone’s reaction as I handed them their special love notes was truly rewarding. Some wrote to their loved ones, their clients and even to themselves. I’m so glad that I was able to add that extra special touch to an already special holiday. I went home feeling happy and fulfilled. To know that calligraphy and words can create such an emotional spark in others makes me feel proud as an artist. Who would’ve thought that the little girl who loved cursive and handwriting so much would one day make it a career.

Thank you to everyone that supported and the team for having me again! Til next time friends!
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01/16/2024

NYFW is back soon so taking a walk down memory lane with these crisp white cards and menus written in crisp black calligraphy.
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01/05/2024

Everybody’s moving forward with 2024 and I’m over here still digesting 2023. So much has happened in 2023 and I just can’t shut the door and be done with it. It was an eye opening year filled with ups and downs. Did I grow from it all? Was it successful? Absolutely. And I don’t mean quantitative growth and success. I mean qualitative growth. I felt successful in a sense that I was better able to balance career and family life, to say yes to opportunities that served me and not tire me. I gave myself boundaries. I reached out when I needed help. I know I was there for my kids. I know I was there for my husband. I created new lasting connections and community. All of these a solid foundation to pave the way forward to success. All in all, I was grateful for 2023. I’m grateful for another year and excited to see what 2024 will bring. While it may be time to move onward, I will continue to reflect and learn. Cheers to you all!

09/27/2023

10 years of doing life together. We’ve grown so much together and doubled in headcount and I couldn’t imagine doing it all with anyone else but you Mister. Happy Anniversary love! Cheers to forever. 😘

Fun tidbit: he chose this song for our first dance 🥰

09/22/2023

Happy Friday friends! The weekend weather is looking pretty wet and dismal, so I’ll just be indoors doing indoor things and while I’m at it, admiring my photos that sent my way of our beach session in Anna Maria Island. So dreamy 🩵

There is a certain peace and calm to this photo that I love. It’s a quiet moment where I had to have with Buddy. Backstory, He was great the first 15/20 minutes into the session but then something turned and he just wasn’t having it anymore. He got clingy, screamed, cried, all of it. But you know what, it’s not new to me, and also, we’ve been through this before. I’ve come to accept that he’s not particularly happy during photo sessions. If anything I prefer these candid moments, But I always appreciate these candid moments whatever the circumstances. It’s as real as can be.

09/18/2023

Some Monday Musings and a little round up of the weekend. I did Some work sprinkled in with block party fun, lots of yard work, someone earned a pet and a fancy friends dinner. Perks of being my own boss means I don’t have a regular work day. They fall after kids go to bed, at school and most time on weekends. But on the flip side, I get to experience the other joys of ordinary life. And it’s been such a blessing. I still can’t quite believe I am in this particular stage of life. I never thought I’d be able to pursue a passion as a career. I was told to fit a particular mold in life. Work in finance, law or be a doctor but here I am, in the complete opposite direction, making my own mold and navigating, learning as I go. It’s a scary thought but also so exciting. Hope you all have a great week ahead!

09/16/2023

For me, it’s always about the feels. Beautifully hand written letters can help evoke a particular emotion for your event! Thank you for the kindest words.

09/12/2023

Well this was fun to do again! I got to bottle paint and personalize these hair oil for their conference this week in Las Vegas! I love that they thought of creating personal and thoughtful touch points for their attendees. All these details, while it may seem small, can really make a big impact on the recipient. It shows your appreciation and care for them and it doesn’t go unnoticed. And if you know me, you know I’m a small details, big impact person. So let me know how I can help you create something impactful and memorable!

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New York, NY

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http://www.pennedbyalice.com/

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