03/06/2026
A new Rutgers Health and Harvard study shows that even subtle alcohol cues in influencer posts can significantly increase young adults’ desire to drink.
In a randomized experiment, viewers exposed to posts featuring alcohol were 73% more likely to want a drink compared to those who saw identical posts without alcohol.
Alcohol cues tucked into lifestyle posts increased young adults’ self-reported desire to drink, a Rutgers Health-led study finds.