The Virtue Center

The Virtue Center The Virtue Center is a place of help & hope for people facing addiction and mental health challenges. H.N. No on is refused service based on inability to pay.

Norman Alcohol Information Center (NAIC) dba The Virtue Center is a United Way of Norman Partner Agency, was founded in September 1972 by the Reverend Richard "Dick" Virtue through an initial grant provided by the National Episcopal Churchwomen and matching gifts from Norman civic leaders. Father Dick served as founding executive director for 30 years before retiring in 2002. "Sonny" Scott served

as our leader for 6 years before our current executive director, Teresa Collado, took the reins in 2008. In 1973, United Way of Norman accepted NAIC for funding. In 1975, NAIC became the first agency in the state with whom the Oklahoma Department of Mental Health and Substance Abuse Services contracted to provide substance abuse treatment. In October of 2017, to honor our founder, Richard Virtue, our name was changed to The Virtue Center. Today The Virtue Center provides a full spectrum of services from prevention to aftercare for clients of all ages. The Virtue Center is certified for outpatient treatment services for substance abuse and gambling by the Oklahoma Department of Mental Health and Substance Abuse Services. The Virtue Center is supported through the United Way of Norman, Oklahoma Department of Mental Health and Substance Abuse Services, grants, foundations, individual gifts, and memorial contributions. The Virtue Center also accepts Medicaid, insurances and sliding scale fees for services.

04/24/2026

The Virtue Center partners with Period OKC to provide free hygiene products to anyone in need. Thank you, PeriodOKC, for providing this essential resource to our clients!

04/23/2026

Ginger Howe is rocking the Club Hope T-Shirt like a boss. Level up your cool factor by becoming a member of Club Hope for just $25 a month on autopay. Click here for a coolness upgrade: https://www.thevirtuecenter.org/club-hope/

04/23/2026

Spread the word this Alcohol Awareness Month 📢 Prevention works. Treatment is effective. Recovery is possible for everyone. If you or someone you know needs support for alcohol misuse, reach out to us today at the link below!

https://www.thevirtuecenter.org/services/

04/23/2026
04/22/2026

He once fought to survive, now he runs to help others hold on. Micah’s story is raw, real, and proof that even in the darkest moments, hope can grow.

Join us in supporting mental health awareness. 💙

🏃On May 2nd, Micah will be embarking on a solo run with the goal to raise awareness and resources for mental health. All proceeds from donations will directly benefit The Virtue Center.

Scan the QR code to support Micah's Dawn til Dusk run, and follow the link below to learn more about his incredible story!

Micah's Story:
https://tinyurl.com/DawnTilDuskMay2nd

04/22/2026

Did you know❓

Your Brain Can "Re-Wire" for Joy! 🔅

Long-term recovery allows the brain to heal from substance-induced changes, restoring the ability to experience pleasure from simple, healthy activities like enjoying a sunset, eating good food, or laughing with friends.

Happy Willow Wednesday! 🐾

04/21/2026

As a non-profit, The Virtue Center relies on material donations to provide for some of the needs of our clients. We are always accepting donations!

Looking for ways to make a difference? Here are some of our current most-needed items. 🤝

04/21/2026

Join us for Strengthening Ethical Decision-Making, The Virtue Center's highly anticipated annual ethics training!

📍 2457 Wilcox Dr, Norman, OK
🕘 Friday, May 8th from 8:45 AM - 12:00 PM
💰 $75 for 3 CEUs | $50 to attend without CEUs
📚3 CEUs for LADC, LMFT, LPC, LCSW, CM, RSS

🔗 Register now: https://tvc-ethics-2026.eventbrite.com

04/20/2026

🍩☕ Breakfast With Friends

Join us on Friday, June 5th for connection, conversation, and community. This month, we’ll hear from one of our Problem Gambling Counselors along with a guest speaker about the complexities of gambling, and how therapy can help.

Admission is free, and all are welcome.

Save your spot here: https://www.facebook.com/share/18YDeaTqUV/

Address

2457 Wilcox Drive
Norman, OK
73069

Opening Hours

Monday 8am - 6pm
Tuesday 8am - 6pm
Wednesday 8am - 6pm
Thursday 8am - 6pm
Friday 8am - 12pm

Telephone

+14053210022

Website

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The Virtue Center is a United Way of Norman Partner Agency, was founded in 1972 as Norman Alcohol Information Center (NAIC) by the Reverend Richard "Dick" Virtue through an initial grant provided by the National Episcopal Churchwomen and matching gifts from Norman civic leaders. Father Dick served as founding executive director for 30 years before retiring in 2002. H.N. "Sonny" Scott served as our leader for 6 years before our current executive director, Teresa Collado, took the reins in 2008. In 1973, United Way of Norman accepted The Virtue Center for funding. In 1975, The Virtue Center became the first agency in the state with whom the Oklahoma Department of Mental Health and Substance Abuse Services contracted to provide substance abuse treatment. In 1996,we relocated to our current spacious building from a small house next to St. John's Episcopal Church. The purchase of this building was made possible through grants from the Sarkeys, Kerr, Mabee, and McCasland foundations. In October of 2017, the board decided to change the name of the organization to The Virtue Center in celebration of its 45th anniversary and to honor its founder. Today The Virtue Center provides a full spectrum of services from prevention to aftercare for clients of all ages. The Virtue Center is certified for outpatient treatment services for substance abuse and gambling by the Oklahoma Department of Mental Health and Substance Abuse Services. The Virtue Center is supported through the United Way of Norman, Oklahoma Department of Mental Health and Substance Abuse Services, grants, foundations, individual gifts, and memorial contributions. The Virtue Center also accepts Medicaid, insurances and sliding scale fees for services. No on is refused service based on inability to pay.