The Virtue Center

The Virtue Center The Virtue Center is a place of help & hope for people facing addiction and mental health challenges. H.N. No on is refused service based on inability to pay.

Norman Alcohol Information Center (NAIC) dba The Virtue Center is a United Way of Norman Partner Agency, was founded in September 1972 by the Reverend Richard "Dick" Virtue through an initial grant provided by the National Episcopal Churchwomen and matching gifts from Norman civic leaders. Father Dick served as founding executive director for 30 years before retiring in 2002. "Sonny" Scott served as our leader for 6 years before our current executive director, Teresa Collado, took the reins in 2008. In 1973, United Way of Norman accepted NAIC for funding. In 1975, NAIC became the first agency in the state with whom the Oklahoma Department of Mental Health and Substance Abuse Services contracted to provide substance abuse treatment. In October of 2017, to honor our founder, Richard Virtue, our name was changed to The Virtue Center. Today The Virtue Center provides a full spectrum of services from prevention to aftercare for clients of all ages. The Virtue Center is certified for outpatient treatment services for substance abuse and gambling by the Oklahoma Department of Mental Health and Substance Abuse Services. The Virtue Center is supported through the United Way of Norman, Oklahoma Department of Mental Health and Substance Abuse Services, grants, foundations, individual gifts, and memorial contributions. The Virtue Center also accepts Medicaid, insurances and sliding scale fees for services.

We are grateful for Trail to Recovery 5K for choosing The Virtue Center Est. 1972 as its beneficiary. If you are interes...
03/10/2026

We are grateful for Trail to Recovery 5K for choosing The Virtue Center Est. 1972 as its beneficiary. If you are interested in being a sponsor, contact Teresa Loving at teresa.loving@oscn.net or sign up to walk or run in the link below!
https://www.facebook.com/share/p/18A6nGmMP7/

We’re excited to share some great news for the recovery community!

The Virtue Center has been named the beneficiary of the 2026 Trail to Recovery 5K! 🎉

For years, The Virtue Center has been doing incredible work right here in our community—helping individuals and families find hope, healing, and a path forward in recovery. Their team shows up every day to support people who are working hard to rebuild their lives, and we are honored to support their mission.

One of the goals of the Trail to Recovery 5K is to celebrate the recovery community and shine a light on organizations that are making a real difference. The Virtue Center is doing exactly that, and we’re proud that proceeds from this year’s event will help support their important work.

Join us on May 9, 2026 at Ruby Grant Park as we run, walk, and celebrate recovery together. Every step helps support organizations like the Virtue Center and reminds our community that recovery is real.

Register today for the Trail to Recovery 5K:

https://runsignup.com/Race/OK/Norman/TrailToRecovery5k

We’re so grateful for everyone who joined us at our recent Breakfast with Friends session exploring a variety of therape...
03/04/2026

We’re so grateful for everyone who joined us at our recent Breakfast with Friends session exploring a variety of therapeutic styles and modalities. Bringing a wider understanding of therapy to those in our community is what makes recovery possible. A special thank you to our clinicians, Ricki, Lori, and Ashley for sharing their knowledge and expertise with our Friends.

Together, we’re building stronger, healthier futures.

02/18/2026

We’ve moved to a new page!!!

We had to create a new page for The Virtue Center, and this page will no longer be our primary home for updates.

To keep seeing our resources, events, announcements, and community info, please follow our new page here: https://www.facebook.com/profile.php?id=61587679182428

If you can, please also share this post so others can find us easily. Thank you for sticking with us as we make the switch.

The Virtue Center provides help and hope to individuals and families struggling with addiction and mental health challenges.

02/18/2026

Please go follow our NEW page! The Virtue Center Est. 1972

Valentine’s Day can bring up a lot. So here’s a reminder you can save, share, or send to someone you care about.You don’...
02/13/2026

Valentine’s Day can bring up a lot. So here’s a reminder you can save, share, or send to someone you care about.

You don’t have to carry everything alone. You deserve real support. And you’re allowed to ask for help.

If you need immediate support, call or text 988.
If you’re looking for support for substance use and mental health challenges, visit thevirtuecenter.org

The Virtue Center will be closed on Monday, February 16th, in observance of President's Day. We will reopen for regular ...
02/13/2026

The Virtue Center will be closed on Monday, February 16th, in observance of President's Day. We will reopen for regular business hours on Tuesday, February 17th.

For medical emergencies, please dial 911.
For mental health related help, call or text 988.

Update: We are open tomorrow and services will be provided in person. If you have any questions, call 405-321-0022. Stay...
01/28/2026

Update: We are open tomorrow and services will be provided in person. If you have any questions, call 405-321-0022. Stay warm!

We’ll be virtual tomorrow, January 27th, to keep everyone safe. All scheduled appointments and groups will continue via ...
01/26/2026

We’ll be virtual tomorrow, January 27th, to keep everyone safe. All scheduled appointments and groups will continue via telehealth. If you have an appointment, our team will contact you with details. Stay warm and stay safe!

We’ll be virtual tomorrow to keep everyone safe. All scheduled appointments and groups will continue via telehealth. If ...
01/25/2026

We’ll be virtual tomorrow to keep everyone safe. All scheduled appointments and groups will continue via telehealth. If you have an appointment, our team will contact you with details. Stay warm and stay safe!

We’re open and operating as usual tomorrow.With winter weather still possible early next week, we’ll continue to monitor...
01/22/2026

We’re open and operating as usual tomorrow.

With winter weather still possible early next week, we’ll continue to monitor conditions and will share any updates regarding Monday here on our social media channels on Sunday night.

Please be sure to check back for the latest information and share this post to help others stay informed.

As always, your safety comes first.

— The Virtue Center

Oklahoma’s behavioral health system is at a breaking point.This is not a lack of need. It’s a lack of sustainable fundin...
01/22/2026

Oklahoma’s behavioral health system is at a breaking point.

This is not a lack of need. It’s a lack of sustainable funding.

Share this post to help raise awareness and urge state leaders to fully fund mental health and substance use services.

👉 Take action: https://www.oklegislature.gov/findmylegislature.aspx


Address

2457 Wilcox Drive
Norman, OK
73069

Opening Hours

Monday 8am - 6pm
Tuesday 8am - 6pm
Wednesday 8am - 6pm
Thursday 8am - 6pm
Friday 8am - 12pm

Telephone

+14053210022

Website

Alerts

Be the first to know and let us send you an email when The Virtue Center posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Contact The Practice

Send a message to The Virtue Center:

Shortcuts

Share

Share on Facebook Share on Twitter Share on LinkedIn
Share on Pinterest Share on Reddit Share via Email
Share on WhatsApp Share on Instagram Share on Telegram

Category

Our Story

The Virtue Center is a United Way of Norman Partner Agency, was founded in 1972 as Norman Alcohol Information Center (NAIC) by the Reverend Richard "Dick" Virtue through an initial grant provided by the National Episcopal Churchwomen and matching gifts from Norman civic leaders. Father Dick served as founding executive director for 30 years before retiring in 2002. H.N. "Sonny" Scott served as our leader for 6 years before our current executive director, Teresa Collado, took the reins in 2008. In 1973, United Way of Norman accepted The Virtue Center for funding. In 1975, The Virtue Center became the first agency in the state with whom the Oklahoma Department of Mental Health and Substance Abuse Services contracted to provide substance abuse treatment. In 1996,we relocated to our current spacious building from a small house next to St. John's Episcopal Church. The purchase of this building was made possible through grants from the Sarkeys, Kerr, Mabee, and McCasland foundations. In October of 2017, the board decided to change the name of the organization to The Virtue Center in celebration of its 45th anniversary and to honor its founder. Today The Virtue Center provides a full spectrum of services from prevention to aftercare for clients of all ages. The Virtue Center is certified for outpatient treatment services for substance abuse and gambling by the Oklahoma Department of Mental Health and Substance Abuse Services. The Virtue Center is supported through the United Way of Norman, Oklahoma Department of Mental Health and Substance Abuse Services, grants, foundations, individual gifts, and memorial contributions. The Virtue Center also accepts Medicaid, insurances and sliding scale fees for services. No on is refused service based on inability to pay.