The Virtue Center

The Virtue Center The Virtue Center is a place of help & hope for people facing addiction and mental health challenges. H.N. No on is refused service based on inability to pay.

Norman Alcohol Information Center (NAIC) dba The Virtue Center is a United Way of Norman Partner Agency, was founded in September 1972 by the Reverend Richard "Dick" Virtue through an initial grant provided by the National Episcopal Churchwomen and matching gifts from Norman civic leaders. Father Dick served as founding executive director for 30 years before retiring in 2002. "Sonny" Scott served as our leader for 6 years before our current executive director, Teresa Collado, took the reins in 2008. In 1973, United Way of Norman accepted NAIC for funding. In 1975, NAIC became the first agency in the state with whom the Oklahoma Department of Mental Health and Substance Abuse Services contracted to provide substance abuse treatment. In October of 2017, to honor our founder, Richard Virtue, our name was changed to The Virtue Center. Today The Virtue Center provides a full spectrum of services from prevention to aftercare for clients of all ages. The Virtue Center is certified for outpatient treatment services for substance abuse and gambling by the Oklahoma Department of Mental Health and Substance Abuse Services. The Virtue Center is supported through the United Way of Norman, Oklahoma Department of Mental Health and Substance Abuse Services, grants, foundations, individual gifts, and memorial contributions. The Virtue Center also accepts Medicaid, insurances and sliding scale fees for services.

04/02/2026

We had fun sharing our resources and program information at the City of Norman, OK Resource Fair and Warrant Clearing event. Thank you for having us out!

04/01/2026

Come out with us on May 9, 2026 to Ruby Grant Park as we join Cleveland County Treatment Court to run, walk, and celebrate recovery together. Every step helps support organizations like The Virtue Center and reminds our community that recovery is real.

Register today for the Trail to Recovery 5K:

https://runsignup.com/Race/OK/Norman/TrailToRecovery5k

04/01/2026

šŸ«¶ Donā€™t be fooled! Support doesnā€™t have to be complicated.

šŸ‘‚You donā€™t need training, the right script, or all the answers. A conversation, a text, or taking a few minutes to truly listen can make a real impact. Small actions create connection.
šŸ“¶Connection can be the first step toward hope and healing.

03/31/2026
03/31/2026

Thank you to the Oklahoma City Community Foundation for awarding The Virtue Center with the iHealth grant!

Your investment will ensure continuity of services, prevent treatment interruptions, and help vulnerable individuals stay on a path toward recovery, stability, and improved well-being.

We are incredibly grateful for the support you provide to our community. šŸ’™

03/31/2026

The Trail To Recovery 5K & 1 Mile Run/Walk is on Saturday May 9, 2026. It includes the following events: 5K Run and 1 Mile Run/Walk.

Thanks to the amazing TVC board for spending a morning strategically planning for our mission. We couldnā€™t do this work ...
03/30/2026

Thanks to the amazing TVC board for spending a morning strategically planning for our mission. We couldnā€™t do this work without them. A huge shout out to Rennie Cook with The Triumph Team for stellar facilitation. The Virtue Center Est. 1972

Join us on Wednesday mornings to hear from our resident Therapy Dog, Willow! šŸ¾
03/25/2026

Join us on Wednesday mornings to hear from our resident Therapy Dog, Willow! šŸ¾

An Unsung Heroine of Recovery šŸ©µWhile her name may not be widely known, Marty Mann made an undeniable impact on the reco...
03/24/2026

An Unsung Heroine of Recovery šŸ©µ
While her name may not be widely known, Marty Mann made an undeniable impact on the recovery movement. She was a champion of hope, a tireless advocate for change, and a powerful reminder that healing is possible. By sharing her story, she gave others the courage to begin their own. Her legacy lives on in every life touched by recovery. As we continue working to break stigma and build a more supportive world, may we remember Marty Mannā€”the unsung heroine who helped light the way.

The Virtue Center Est. 1972

Join us for our highly anticipated annual Ethics CEU training to learn about navigating real-world ethical challenges. šŸ“...
03/23/2026

Join us for our highly anticipated annual Ethics CEU training to learn about navigating real-world ethical challenges.

šŸ“ 2457 Wilcox Dr, Norman, OK
šŸ•˜ 8:45 AM - 12:00 AM
šŸ’° $50 (until 3/31) for 3 CEUs | $50 to attend
šŸ“š3 CEUs for LADC, LMFT, LPC, LCSW, CM, RSS

šŸ”— Register now: https://tvc-ethics-2026.eventbrite.com

The Virtue Center Est. 1972

Spring has sprungā€”and with it, new life, new growth, and new hope.What better way to celebrate the season than by planti...
03/20/2026

Spring has sprungā€”and with it, new life, new growth, and new hope.
What better way to celebrate the season than by planting a seed of hope that lasts all year long? When you join Club Hope, your monthly gift helps provide consistent, life-changing care for individuals and families right here in our community.
Itā€™s simple. Itā€™s meaningful. And it grows into something bigger than all of us.
Join Club Hope today: https://www.thevirtuecenter.org/club-hope/
Virtue Center Est. 1972

Congratulations to Jeremy Clayton for being The Virtue Center Employee of the Quarter. Jeremy is a Licensed Professional...
03/18/2026

Congratulations to Jeremy Clayton for being The Virtue Center Employee of the Quarter. Jeremy is a Licensed Professional Counselor/Under Supervision who started as an intern for us! Jeremy is a great person - kind, dependable, smart and calm. A big thanks to Jeremy for all he does for our Mission.

Address

2457 Wilcox Drive
Norman, OK
73069

Opening Hours

Monday 8am - 6pm
Tuesday 8am - 6pm
Wednesday 8am - 6pm
Thursday 8am - 6pm
Friday 8am - 12pm

Telephone

+14053210022

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Our Story

The Virtue Center is a United Way of Norman Partner Agency, was founded in 1972 as Norman Alcohol Information Center (NAIC) by the Reverend Richard "Dick" Virtue through an initial grant provided by the National Episcopal Churchwomen and matching gifts from Norman civic leaders. Father Dick served as founding executive director for 30 years before retiring in 2002. H.N. "Sonny" Scott served as our leader for 6 years before our current executive director, Teresa Collado, took the reins in 2008. In 1973, United Way of Norman accepted The Virtue Center for funding. In 1975, The Virtue Center became the first agency in the state with whom the Oklahoma Department of Mental Health and Substance Abuse Services contracted to provide substance abuse treatment. In 1996,we relocated to our current spacious building from a small house next to St. John's Episcopal Church. The purchase of this building was made possible through grants from the Sarkeys, Kerr, Mabee, and McCasland foundations. In October of 2017, the board decided to change the name of the organization to The Virtue Center in celebration of its 45th anniversary and to honor its founder. Today The Virtue Center provides a full spectrum of services from prevention to aftercare for clients of all ages. The Virtue Center is certified for outpatient treatment services for substance abuse and gambling by the Oklahoma Department of Mental Health and Substance Abuse Services. The Virtue Center is supported through the United Way of Norman, Oklahoma Department of Mental Health and Substance Abuse Services, grants, foundations, individual gifts, and memorial contributions. The Virtue Center also accepts Medicaid, insurances and sliding scale fees for services. No on is refused service based on inability to pay.