The Virtue Center

The Virtue Center The Virtue Center is a place of help & hope for people facing addiction and mental health challenges. H.N. No on is refused service based on inability to pay.

Norman Alcohol Information Center (NAIC) dba The Virtue Center is a United Way of Norman Partner Agency, was founded in September 1972 by the Reverend Richard "Dick" Virtue through an initial grant provided by the National Episcopal Churchwomen and matching gifts from Norman civic leaders. Father Dick served as founding executive director for 30 years before retiring in 2002. "Sonny" Scott served as our leader for 6 years before our current executive director, Teresa Collado, took the reins in 2008. In 1973, United Way of Norman accepted NAIC for funding. In 1975, NAIC became the first agency in the state with whom the Oklahoma Department of Mental Health and Substance Abuse Services contracted to provide substance abuse treatment. In October of 2017, to honor our founder, Richard Virtue, our name was changed to The Virtue Center. Today The Virtue Center provides a full spectrum of services from prevention to aftercare for clients of all ages. The Virtue Center is certified for outpatient treatment services for substance abuse and gambling by the Oklahoma Department of Mental Health and Substance Abuse Services. The Virtue Center is supported through the United Way of Norman, Oklahoma Department of Mental Health and Substance Abuse Services, grants, foundations, individual gifts, and memorial contributions. The Virtue Center also accepts Medicaid, insurances and sliding scale fees for services.

Merry Christmas from all of us here at The Virtue Center! 🎄This season, we’re reminded that hope grows when people come ...
12/26/2025

Merry Christmas from all of us here at The Virtue Center! 🎄

This season, we’re reminded that hope grows when people come together. Grateful for our TVC community.

The Virtue Center is closed for the holidays from December 24th through January 2nd.We will see you all back in our offi...
12/23/2025

The Virtue Center is closed for the holidays from December 24th through January 2nd.

We will see you all back in our office in 2026!

Club Hope started with community. We loved celebrating the season with the BNI Business 2 Business chapter in Moore at t...
12/19/2025

Club Hope started with community. We loved celebrating the season with the BNI Business 2 Business chapter in Moore at their Christmas party, a group that continues to support The Virtue Center through connection, advocacy, and generosity.

Our very first Club Hope members came from this community, and we are grateful for the ongoing support that makes our work possible.

We are also thankful to Nosh Restaurant Event Center and Catering for donating food for our events and showing what local partnership looks like in action.

Want to be part of helping Hope grow?
Learn more about Club Hope here: https://www.thevirtuecenter.org/club-hope/

Thank you for the hope you helped create this year. Our December Newsletter highlights your impact, Sherry’s journey, an...
12/04/2025

Thank you for the hope you helped create this year. Our December Newsletter highlights your impact, Sherry’s journey, and the introduction of Club Hope, our new way to support clients throughout the year.

We invite you to take a look at everything you made possible!
https://mailchi.mp/thevirtuecenter.org/helpandhopeoctober2025-17326120

We’re planting something new...and we’d love for you to be part of it.🌱💙This Giving Tuesday, we're excited to officially...
12/02/2025

We’re planting something new...and we’d love for you to be part of it.🌱💙

This Giving Tuesday, we're excited to officially launch Club Hope, The Virtue Center’s new community of monthly givers who make our year-round work possible.

A recurring gift of $25 or more helps us provide ongoing support, counseling, and hope to those in our community facing mental health and substance use challenges.

Every member receives a welcome kit, and the first 50 founding members will also receive an exclusive Club Hope t-shirt as a thank you for helping launch this new and exciting chapter!

Join Club Hope today: https://www.thevirtuecenter.org/club-hope/

🌟

Join us tomorrow for FREE yoga at The Virtue Center🧘‍♀️You might even see our furry friend, Willow the therapy dog joini...
12/01/2025

Join us tomorrow for FREE yoga at The Virtue Center🧘‍♀️

You might even see our furry friend, Willow the therapy dog joining us!!🐶

Beginner friendly — no need to bring a mat, we’ll provide one for you!

We hope to see you there tomorrow from 12:00-12:45PM!🌿

Thank you to everyone who helped provide holiday food baskets for our clients this year!!Your generosity made it possibl...
11/26/2025

Thank you to everyone who helped provide holiday food baskets for our clients this year!!

Your generosity made it possible for individuals and families to enjoy a warm and meaningful holiday meal during a season that can be especially difficult for many in our community. Your support helped us share comfort, stability, and hope.💙

Happy Thanksgiving from all of us at The Virtue Center. Our offices are closed until Monday, and we look forward to seeing you when we return.

If you experience an emergency, call 911.
If you are facing a mental health related crisis, call 988 for immediate support.

Connection drives change. Meeting with other nonprofit leaders at the Sarkeys Southwest Regional Leadership Forum remind...
11/10/2025

Connection drives change. Meeting with other nonprofit leaders at the Sarkeys Southwest Regional Leadership Forum reminded us what’s possible when organizations learn together.

We’re excited to use what we learned to provide more help and hope in our community!💙

Read more about NPS & The Virtue Center’s partnership and initiatives in this article by The Norman Transcript!
11/04/2025

Read more about NPS & The Virtue Center’s partnership and initiatives in this article by The Norman Transcript!

Although Norman Public Schools’ Healthy Choices Week has come and gone, the school district has adopted several year-round preventative educational programs that will build off that momentum, district officials say.

If you’ve been affected by recent SNAP benefit changes, you’re not alone.Access to food is essential to health and recov...
10/31/2025

If you’ve been affected by recent SNAP benefit changes, you’re not alone.

Access to food is essential to health and recovery, and there are resources in our community ready to help.

Swipe through for local food pantries and community programs serving Cleveland, McClain, and Garvin counties — including Norman, Noble, Purcell, and Pauls Valley.

If you need more resources or help connecting with support, please reach out to our team at The Virtue Center. We’re here to help. 💚

📞 405-321-0022

Our very own, Amber Prewitt! We are so proud of her and the work she does for our organization!🎉
10/27/2025

Our very own, Amber Prewitt! We are so proud of her and the work she does for our organization!🎉

🎉 The celebration continues for our NEXT Under 40 Winners! 🎉

Today, we're thrilled to introduce 5 more outstanding winners who are making a significant impact in Norman.

Join us in recognizing their incredible accomplishments at the NEXT Under 40 Awards Ceremony taking place on October 16, 2025 at 6:00 PM at NOUN Hotel, Norman, a Tribute Portfolio Hotel.

This is a night you won't want to miss as we honor the future leaders of our community!

Be part of this unforgettable evening. If you haven't secured your ticket yet, now is the time!

🎟️ Get your tickets at the link below:
https://norman-next.springly.org/collect/description/598998-n-next-under-40-awards

Address

2457 Wilcox Drive
Norman, OK
73069

Opening Hours

Monday 8am - 6pm
Tuesday 8am - 6pm
Wednesday 8am - 6pm
Thursday 8am - 6pm
Friday 8am - 12pm

Telephone

+14053210022

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Our Story

The Virtue Center is a United Way of Norman Partner Agency, was founded in 1972 as Norman Alcohol Information Center (NAIC) by the Reverend Richard "Dick" Virtue through an initial grant provided by the National Episcopal Churchwomen and matching gifts from Norman civic leaders. Father Dick served as founding executive director for 30 years before retiring in 2002. H.N. "Sonny" Scott served as our leader for 6 years before our current executive director, Teresa Collado, took the reins in 2008. In 1973, United Way of Norman accepted The Virtue Center for funding. In 1975, The Virtue Center became the first agency in the state with whom the Oklahoma Department of Mental Health and Substance Abuse Services contracted to provide substance abuse treatment. In 1996,we relocated to our current spacious building from a small house next to St. John's Episcopal Church. The purchase of this building was made possible through grants from the Sarkeys, Kerr, Mabee, and McCasland foundations. In October of 2017, the board decided to change the name of the organization to The Virtue Center in celebration of its 45th anniversary and to honor its founder. Today The Virtue Center provides a full spectrum of services from prevention to aftercare for clients of all ages. The Virtue Center is certified for outpatient treatment services for substance abuse and gambling by the Oklahoma Department of Mental Health and Substance Abuse Services. The Virtue Center is supported through the United Way of Norman, Oklahoma Department of Mental Health and Substance Abuse Services, grants, foundations, individual gifts, and memorial contributions. The Virtue Center also accepts Medicaid, insurances and sliding scale fees for services. No on is refused service based on inability to pay.