01/17/2026
Did you know that our LifeTouch Health logo is a sunrise – rather than a sunset as many might presume? As we mark our 34th anniversary today, this is an excellent opportunity to reflect on this symbol, which was inspired by a passage from the Gospel of Luke. The late Michael Aureli, who co-founded our organization with Dee Brazil-Dale, explained the sunrise logo in May 2008 by saying, “Arkansas Hospice is called to be a tender ray of compassion and hope shining upon those who dwell in the shadow of death.” While the logo has been refreshed a few times over the years, the image of a sunrise has remained constant.
Today, as Arkansas Hospice is becoming LifeTouch Health, this sunrise represents the LifeTouch Health Foundation and our entire continuum of care, which includes:
• Personal care providing in-home, non-medical support in Greater Little Rock, Searcy, and Hot Springs. You have known this service as First Choice Senior Care.
• Primary care for seniors, where they live. This line of care has been known as Arkansas Advanced Care.
• Palliative care to partner with doctors and specialists to provide patient-centered care at any stage of serious illness. You have known this service as Arkansas Palliative Care.
• Hospice care for patients and families when time may be limited. This line of care has been known as Arkansas Hospice.
To see how we offer trusted care, where you are, please visit https://www.lifetouchhealth.org/ or call (toll-free) 877-713-2348.
Thank you to all the employees, volunteers, and donors who continue to make our mission possible – and to all of you who have trusted us with caring for your loved ones. With your continued support, we can touch even more lives in the years ahead.