Awentree

Awentree AwenTree; Where Healing & Magick Intersect; empowering Earth Mystics, Pagans & Witches since 2006 Visit our website and online store for full selection.

AwenTree, is the magickal hub for the Seeker, Earth Mystic, Witches & Pagans, empowering your spiritual journey, since 2006, with educational resources, classes, healing arts services and spiritual/pagan/magickal supplies. AwenTree offers a range of magickal supplies, books, tarot & oracle decks, candles, books, crystals, incense, silver and gemstone jewelry and more. We seek to empower and suppor

t Earth-Centered Mystics to grow their unique, meaningful, authentic and accessible spiritual paths through our offerings of educational resources, classes, events, tarot readings, and reiki & energy healing services. Winifred Costello, is the founder and owner of AwenTree. Winifred provides ongoing teachings, guidance and community connection for members inside the Witching Well. Our mission is to provide a welcoming, inclusive, and healing environment that honors your unique process of growth, healing and transformation that is everyone's birthright. We believe Black Lives Matter and stand for LGBTQIA+ rights. We celebrate and welcome all intersectional identities. We actively invest in and work to build an equitable, inclusive, anti-racist company from the inside out. We believe in science. Connect with Winifred over on Instagram

The 🌙 W I T C H 🧹 Behind AwenTree ✨ Hey there, I'm Winifred Costello, founder and owner of AwenTree and Witching Well C...
04/25/2026

The 🌙 W I T C H 🧹 Behind AwenTree ✨ Hey there, I'm Winifred Costello, founder and owner of AwenTree and Witching Well Community, where healing and magick intersect.

I dedicated my life to the Goddess way back when I was a teen, but I didn't step out as a mystical entrepreneur until I opened the first iteration of AwenTree in 2006... 20 YEARS AGO !!!

Since then, both AwenTree and I have grown and evolved tremendously. Together, we have weathered many things and navigated big changes (including changing locations and graduating from a 5+ year long Mystery School).

My journey as a Witch and Keeper of a public facing magickal community space (the reality is most pagan businesses are essential community spaces) has brought me profound personal growth and development.

Through it all, my guiding North Star has always been the mission to provide what I wished had been available for me in my early years as a pagan >>> healing services, empowering guidance, community hub and educational resources for folks who practice earth-centered spirituality.

I have more grey hair than when I started, but my passion to empower others on their magickal path of healing, transformation and growth still burns bright.

When I am not busy doing tarot readings, energy healing sessions or leading ritual, you will find me out in the garden or on a hike.







04/24/2026

Consult a real human for your tarot guidance, not ChatGPT.

When I read tarot, I am sitting in real time with you whether virtually (online) or in-person.

Drawing upon 25+ years of lived experience, study and training, I step into sacred space to synthesize knowledge with intuition in connection with you.

My readings are an energetically interactive and dynamic exchange that centers on you as a living, breathing human. They are not driven by A👁️ regurgitating what it scaped from the Internet.

04/24/2026

Pull a tarot card they said. It will be helpful they said.

04/24/2026

Don't walk away from the tough cards in your reading. I know it can be confusing or triggering to sit down for insight from tarot and all you get is a pile of difficult cards.

But those hard cards have valuable messages to share that can really aid your transformation. The unpleasant shadow of tarot cards aren't always harbingers of doom and gloom.

When you walk away, you could be missing out on key guidance that is actually beneficial.

Follow me for more wisdom on how to read tarot in an empowered way.

04/24/2026

Reiki & Integrative Healing cleanses, renews and restores your natural harmony working with all the layers of your auric field. The vibration of sound supports the energetic shifts taking place in mind, body and spirit.

Hey, there, I'm Winifred and I have been an Integrative Healer for 25+ years. As a Reiki Master Teacher, who is also a Witch and High Priestess, I bring a combination of visionary skills and earth wisdom to my work with clients.

Follow me for more insight and guidance on all things healing and magickal.

04/22/2026

If this world is to be healed through human efforts, I am convinced it will be by ordinary people whose love for life is even greater than their fear. - Joanna Macy

This day and every day is Earth Day.

Real growth on your journey as a WITCH doesn’t come from playing it safe. What I know from my own experience is this...I...
04/22/2026

Real growth on your journey as a WITCH doesn’t come from playing it safe. 

What I know from my own experience is this...

In order for you to really grow in your Craft, you are going to have to get comfortable with being uncomfortable. 

If you are more focused on playing it safe, seeking a quick fix, secret shortcuts and avoiding the deeper work, you are missing out.  

Or perhaps you want to walk a fine line of neutrality, not stirring deep waters, and pursuing Witchcraft for entertainment or distraction or to avoid confronting challenges life throws at you, and the world. 

Maybe you are thinking, well that doesn't sound like fun. 

Can't I just skip that part and get right to manifesting my magick? 

(Grabs a crystal and lights all the candles) 🕯️

The reality is this…

🔥 The more you touch the flames of Witching…

⚡ The more you tap into the electrical current that magick conducts…

🌙 The more you dance with liminal spaces and the Unseen Realms…

The more you are going to be called to step outside your comfort zone.

04/22/2026

Every day magick...when less is more.

Consistency speaks volumes when it comes to the effectiveness of your magick.

Keep it simple.

Keep it short.

Keep it focused.

Every day magick is about cultivating magick on the fly.

Crafted in small spaces with the resources at hand.

In the free moments you claim.

Follow me if you are interested in real witch talk from an Initiated Witch and High Priestess who has been practicing for decades.

04/22/2026

A Witch without a political opinion

is comfortable because

someone before them

spoke out, fought, bled, and died

while they quietly enjoy the shelter

and pretend

it isn't

their storm.

My Witchcraft has always been political.

Modern Witches stand on ground carved out by the edge walkers and marginalized folk who came before.

Paved by labor, tears, blood, courage and sometimes even their lives.

I owe my ability to be visible to them.

They stood for what they believed in, often at great personal sacrifice.

So, yes, my Witchcraft is Political.

It always has been.

04/21/2026

If you seek to unlock the wisdom of Tarot, then seek the wisdom of many Fools.

Dreamer, Divine Fool, Seeker, Wanderer, Sojourner, and Wayfarer...encompassing both the naivete at the beginning and the wisdom gained by the end of the journey.

Curious, bold and brave...
Fearful and hesitant...
Leap of faith or reckless abandon...

The Fool is the Experiencer. Spirit incarnated into form in order to encounter all that life offers, good, not-so-good, and the spectrum in between.

My own Tarot journey grew in leaps and bounds when I started working with many different decks, both indie creators and traditionally published.

And even more so when I actively studied multiple decks side by side, taking in how each creator approached and expressed the underpinning mysteries that form the greater landscape of tarot.

You don't need to run out and buy every deck on the market to accomplish this. You can attend a tarot meet up or invite your tarot besties over to explore the various decks in your collections.

If that isn't possible, spend some time looking at images on the Internet.

And as always, be sure to record what you are discovering in your tarot journal.

If you seek deeper support in learning Tarot, I offer a go-at-you-own pace online course. For those who are more seasoned looking to home their skills as a tarot reader, I offer one-on-one mentoring, In-Person or Virtual.

DM for more details.

Hello Local Friends, My leg is healing well. I am still in an aircast, but walking with a cane. ICYMI - I broke my leg i...
04/21/2026

Hello Local Friends,
My leg is healing well. I am still in an aircast, but walking with a cane. ICYMI - I broke my leg in early March. While I am not quite ready for In-Person Reiki & Energy Healing services, I am able to provide In-Person Tarot Readings at AwenTree Healing Studio.

If you are seeking guidance that tarot offers and would like to work together, I would be thrilled to read for you.

The work I do as a Tarot Reader, Integrative Healer and Witch, is my soul's passion and it is how I earn my living.

Your patronage is always deeply appreciated.

Kindest Blessings,
Winifred

04/20/2026

Muddled intentions get muddled results when it comes to your spells.

Be crystal clear when practicing magick.

When you drive to a destination in a major city, you enter an exact address into g°°gle m@ps so that it brings you straight there.

Otherwise you end up far from where you wanted to go, driving in circles.

Do the same when it comes to your spells.

Be specific with your intent.

Merry Meet and welcome to my feed where I teach real witchcraft to pagans, witches and earth mystics.

Be sure to follow for more practical magick tips.

Address

Maplewood Shops, Suite 14 A
Northampton, MA
01060

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AwenTree, where healing and magick intersect. We’ve been helping seekers manifest a heart-centered, empowered and magickal life since 2006.

We offer a carefully chosen array of healing crystals, artisan jewelry, candles, sage, incense, oils and aromatherapy sprays. You will also discover a diverse selection of books, tarot decks, runes, faeries, pagan and wiccan supplies, and much more.

Perhaps you arrive on the doorstep of AwenTree seeking renewal, rejuvenation and deep nourishment?